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Home My WebLink AboutCOM 0061.001 2016-2018Maile Medeiros David Council Disnicr 6 Portion N. S Kona/KaW /Volcano HAWAII COUNTY COUNCIL County of Hawaii West Hawaii Civic Cenleq Bldg, A 74-5044 Ane Keohokalole Hwy. Kailua-Kana, Hawa('i 96740 MEMORANDUM DATE: January 23, 2017 TO: Valerie T. Poindexter, Council Chair And Members of the Hawaii County Council FROM: 0Maile David. Council Member Council District 6 SUBJECT: Update to Comm. 61 (Presentation by Carol Ignacio Re Blue Zones Project) Phone: (808) 323-4277 Fax: (808) 329-4786 Emai/: maile.davldlrmva!(caunry,gnv COUNTY CLERK COUNTY OF NAWAIrI Time 9-44,50,19, Date M. O/7 Attached please find the power point from Carol Ignacio for her presentation scheduled before the Human Services and Social Services Committee on January 24, 2017. If you have any questions, please do not hesitate to contact me. Mahalo a nui loa. MD/dmm Art. cc: Laura Murashige, Executive Assistant to the Chair Donna Goodenow, Council Services Serving the Interests of the People of Our Island Hawaii County Is an Equal Opportunity Provider And Employer Blue _- ect For He4� Ithier Com nivirtities Il BLUE ZONES PROJECT' 1111 bV tlI LTHWAYS BLUE ZONES PROJECT' In 1ILMTfIt MS hmsa ,,meq �r hmsa 1/23/2017 1 68% of the American population can be classified as overweight or obese. Our children's life expectancy is projected to be shorter than their parents—for the first time in history. BLUE ZONES PROJECT' ` by [IE LTHWAYS . Highest Quintile ■ 2"d Quintile 3m Quintile 11 -0, BLUE ZONES PROJECT hti IIEALTHi MS hmsa 4th Quintile 5th Quintile of Vi hmsa 9 1/23/2017 2 What Determines Our Health? &. uqi GENETICS ENVIRO HEALTHYAVIORSCESS TO CARE BLUE ZONES PROJECT Slue Zones Longevity Hot Spots LOMA LINDA, CA SARDINIA 0 0 0 NICOYA PENINSULA, COSTA RICA IKARIA OKINAWA ` MOVE NATURALLY 1. Make daily physical activity an unavoidable part of your environment R IG HT O UTLOO K Knowyourpurp se 0 2. Downshift: workless, 3. Downshift: work less, slow down, take vacations EAT WISELY 4. Eat until 80% full 5. More veggies, less meat & processed food 6. Drink a glass of red wine each day BELONG 7. Create a healthy social network 1 8. Connect/reconnect with religion 9. Prioritize family P.— I is -,1—d Ir--rk M Blue Zones, LLC. All rights reserved. Il BLUE ZONES PROJECT' 1111 by 1'IEALTHWAYS iI:,PI hmsa IHE B Zones -� . SIU O U�lOn �1tic �. tri ve nesFINDING 9 LESSONS FOR HAPPINESS THS Flue Ioncs ' 4 WAY IIII GAN DUETTNER DAN 6Ui"f NER xe lVixldS� L "rIA,nng Id Lrc[ng Gke .. ... •.. - dIleAl rhi�se Paople Dan Buettner NiwY kTlmm• Nn• 4�Iling \u•h•+• AL GEOCpAPHIC NEWS GEOGR LZ ® TED TALKS Il 1 BLUE SONES PROJECT' c,Pl It; hm1 lL� hVl'IEALTHWAYS I:I✓�ysp 1/23/2017 5 Il BLUE ZONES PROJECT'i0grI I hmsa llL� byl'lF LTHWAYS +I:!'✓�J 7y _ __ LIFE RADIUS PEOPLE PLACES POLICY t� PLEDGE Q STORES SCHOOL FOOD l MOAI is WORKPLACE FAITH TOBACCO PURPOSE/ @ RESTAURANT VOLUNTEERING r 10 MILES -* 1/23/2017 A 0 Making Health Choices Easier 1 Engage communities 2 Transform where pec live, work, and play Blue Zones Project Results in Beach Cities . f4p. 16% DROP — Smoking 50% DROP — Childhood Obesity 9 9% DROP — Daily Stress 7% BOOST — Exercise rJ% BOOST— Healthy Eating Blue Zones Project Results in Iowa 16% DROP — Smokin 15% DROP — Obesity 50% CITIZENS — `Highly Engaged' OOST — Exercise FBOOST — Healthy Eating %AVERAGE — Awareness of the Project Slue Zones Project Movement l 1,6865731 lives Impacted to date with the help of these sponsors —k 0(p -10% W fth CAMBIA hr sby NCH 0 • Key component of HMSA's overall vision of a healthier Hawaii • Includes deployment of the Community and Worksite approaches • Soon to be working with eight communities and seven strategic employers BLUE ZONES PROJECT byIIEALTrnvs;. 8 1/23/2017 9 1 • We've leveraged our research and experience from the BZP Community Model to develop a parallel approach for worksites. • Enlists the Power 90 Principles • Focus on where people work, eat, and network to ensure healthy choices become easy choices in four areas: 1. Work Community 2. Social Networks 3. Environment 4. Purpose BLUE ZONES PROJECT' by HULTHWAYS Certified Model Approved Model hmsa,,meq -4 — *Have achieved Certified or Approved Status Il 1 BLUE ZONES PROJECT' lL� hvrieALTHWAYS ,,moosp hmsa ir- 1/23/2017 10 Met with County to review the process and benefits of becoming a Certified Blue Zones Worksite Completed the assessment in August 2016 Assessment Report delivered to the administration in December Met with administration in January 2016; coordinator appointed Kick-off, engagement activities to come in 2017 CBLUE ZONES PROJECT' 'i by [IE LTHWAYS 1 � • Selectio Wave 1 • 5 communities applied for 3 s spots hmsa ,�4 4 — — C3BLUEZONES PROJECT' 11, IIEMTfIt MS hmsa 1/23/2017 11 Il 1 ` BLUE ZONES PPOJECT' lL/� by [IF LFHWAYS • Engaged Neighborhoods and Public Officials • Strong Leadership • Commitment to Well -Being Commitment from Employers, Grocery Stores, Restaurants, Local Government, Schools, Media, and Citizens • Prior Successes • Ability to Commit Leadership • Commitment to Share Learnings ilt,Pl hmsa 'I ,'✓�J �Y - — Blue Zones Project Hawaii 0 KAUAI OAHU LAN By 2017, three islands (three counties) will have active demonstration sites. Ey. BLUE ZONES PPOJECT by I IEALTFIIIAr 24 MOLOKAI M UI Al HAWAII ISL D hmsa I a'r�a 7y sp 1/23/2017 12 Oahu 3 Maui Hawaii (Big Island) East Hawaii: 106,803 West Hawaii: 44,796 Kapolei-Ewa: 101,547 North Hawaii: 30,157 Central Maui: 57,453 Wahiawa: 40,859 Koolaupoko: 115,079 MMMM: 75,850 BLUE ZONES PIROJECT'; uIl, I I hmsa �Q by 11LTHWAY Island 'Blue Zones' announced West Hawaii ❑amed Blue Zones' demonstrabon site product —— in— d .n —If B1 - Z onferenee. me ate s la - ,t .f w effort F E— and North H.1.1i res C3BLUE ZONES PROJECT'' —IIV I 1EALTHWAYS !. I hmsa%D& , 1W. 1/23/2017 13 (0—)(BLUE ZovEII PRoJEC 27 hV I'I EALTH WAYSS hmsa,,meq �r 1/23/2017 14 Community Kick-offs East Hawaii LOP k Community Kick-offs North Hawaii 77 VE "4GER T9:D �F • Engagement Speeches • Purpose Workshops • Curated Volunteer Events • Walking Moai • Healthy Potluck Moai • Cooking Demonstrations • Gardening Demonstrations • Community Events • Media BLUE ZONES PROJECT' ((.:),A IIV I IEALTHWAYS Blue becomi 10ject Aporo n V -d -i ((--jBLUE ZONES PROJECT' ) IIV I IEALTHWAYS hmsavDI 0 - ,,',LATIONS on bewming [sines Project Approved't School nets Blue Zones approval hmsavDI 1/23/2017 16 • Hawaii leads as a state • Hawaii island leads as a county • Support East Hawaii and West Hawaii Tobacco Free Hawaii Coalitions • Support state priorities: • Ban online tobacco sales • Tobacco free cars Il 1 BLUE ZONES PROJECT' lL� hvrieaiTHWAYs ® ' ... "� .e..�.�,•..w..� ate. a ,11 hmsa 1, 1 l 1/23/2017 17 • Community workshops held • Former Mayor's Active y' Living Council taking the lead on goals for Built Environment policy on a `+ Hawaii island + •k �, t • Will advocate for policies a _yEc that support walkability ander' active living and engage community around projects • Focus on Complete Streets and Safe Routes to School • Healthy community best practices in General Plan BLUE ZONES PROJECT' hVIIEALTHWAYS C3BLUEZONES PROJECT" hVIIEALTHWAYS hmsa uu� hmsa§ 1/23/2017 m • Food Policy Workshops held islandwide in August 2015 • Food stakeholders gathered in January 2016 • Formed coalition —the Hawaii Island Food Alliance • Emerging priorities: • Formalize Food Council • Sugary drink tax or fee • Healthy vending at County offices • Mobile food markets (Da Bus) • Incentive program for SNAP/WIC (Da Bux) C3BLUEZONES PROJECT' hVI'IEALTHWAYS Hawaii Island Food Alliance •wr rwnsm m.�u nl M Y,ee 9'.Rr - tlw p,w s wrtig •^d �r+.i,• YK•I�wwn,x A Y,y mMnMbely to f�v�e YmWNyr, s1Y�uYe dSbgir. �aWyr rlbw F.Nrrcepolky W 6iw pq+, 0+,'Vrb�MmbaEwleW le.•i ip;ar^i y:uw—^..:I'W :y:.urn or 846 202.4952 hmsa lI 1/23/2017 19 1/23/2017 20 "The traditions that are producing long-lived people in Blue Zones are similar to Hawaii's traditions. Notions of kuleana, or responsibility and concern, and ohana, or family, figure into health better than drugs do. To achieve lasting transformation, we must integrate these traditions with proven Blue Zones programs designed to help Hawaii residents make healthy choices the easy choices." -Dan Buettner Blue Zones, LLC Il } BLUE ZONES PROJECT' ��i0:,r� � hmsa by 111 LTHWAYS rjmq 4 _ __ 1/23/2017 21