HomeMy WebLinkAboutCOM 0876.001 2018-2020 Carl'i ';' C4_I_A
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SUBMITTED BY: ROSS BIRCH, FxECUTIVE DIRECTOR
2020 PR 22 Mi 8: 36
ISLAND OF
AvvA ILI
sr:
VISITORS BUREAU '
Ross Birch - Executive Director
Hawaii County Council Meeting
April 22, 2020
Visitor Industry
Current Situation and
Economic Recovery Efforts
Comm. No.,� 11.
Ref. To: � OUh�,j '
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. � e y �oy�
ISLAND OF
WAWAH
V I S I T O R S B U R E A U
Current Situation
February Statistics
March/April Tracking
HTA COVID-19 Support
Arrival Process
Hotels for Heroes
Media Notification
Marketing Suspension
#LiveAloha/Acts of Aloha/Share Aloha
Newspaper Ad
Social Media
YouTube
Next Steps
Market Research
U.S. /Japan Focus
Travel and COVID 19 Sentiment
Prognostication
Where do we want to be?
FEBRUARY 2020 ISLAND HIGHLIGHTS
TOTAL
®�
TOTAL EXPENDITURES ($mil.)
1,458.7
1,394.7
4.6
3,171.7
3,026.6
4.8
TOTAL VISITOR DAYS
7,251,494
6,968,040
4.1
15,603,533
15,152,562
3.0
VISITORARRIVALS
828,056
782,584
5.8
1,690,630
1,603,205
5.5
AVERAGE DAILY CENSUS
250,052
248,859
0.5
260,059
256,823
1.3
AVERAGE LENGTH OF STAY
8.76
8.90
-1.6
9.23
9.45
-2.3
PER PERSON PER DAY SPENDING ($)
201.2
200.2
0.5
203.3
199.7
1.8
PER PERSON PER TRIP SPENDING ($)
1,761.6
1,782.2
-1.2
1,876.0
1,887.8
-0.6
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
Total Passenger Count
C C C C C C C G G G G - - - - - - - - - - - L a - - - - - - - -
N M M M M M M M M M M M a a a a a a a
P 0 M (0 O) N �s7 a0 M 6 07 N LO W -� I-- O M (0 M N 0 w L co c0 6 N u7 a7 L 4 I� 6
� � N N N(0 — — — CRI CRI N — — — — N N N M — — — CN CN N C]
Nate: Excludes flights from Canada
S5,000,
30,CO0
�..
20,000
15,E D
5.000
Do m estic Passe nge r Co u nt
--$--202-0 X2019
(- V-- - \-V
� f � § § k ■ ■ k ■ ■ � � � 2 $ 2 g $ $ % � � % 6, 6. % " � ■ m
U- UL, UZ U- E ¥ U- U- 3= 3 3 3 7$«ƒ$«ƒ«
J 7/ 7 2- 4& 6&$& *& +& 6 A a 6&* 6 e.) c e w G m P--
6
� m m c - - & m m - - = - CN " CN % = = - G a r4 m
12,000
10,000
8,000
4,000
2.000
0
International Passenger Count
L L L L L L L L L L L L L L L L L L L L L
RS RS RS fQ f� ISS f6 ISt fL3 in Ib N N N N N N N GJ N M N ILS ILS ILS ILS ILS ILS M M M �- �- �- �- �- CL CL
7 7 7 7 7 7 7 7 LL LL U- U- LL LL U- U- U- 7�� 2 2 2 2 2 2�� Q Q Q Q Q Q Q
r 1� 0 M (0 01 N L6 W r M CLS O N LS, M, , I� r 1� 0 M W0 M, N 6 00 r M (0 M N LO W r t R 0
r r r r N N N M r r r N N N r r r r N N N M r r r N N N CO
Nate: Excludes flights from Canada
7 -Day Domestic by Island Moving Average Daily Passenger Volume
2020 Vrdunic as Percentage of 2()1"
Through April 19, 2020
90%
80%
7G%
60%
50%
40%
30%
20%
10%
0%
W1b
Source: HVCB analysis based on data frorn DBEDT
Note: Passenger volume figures include both visitors and residents.
$350
$300
$250
$200
$150
$100
$50
State of Hawaii Hotel Performance by Week- 2020 yrs 2019
k • r' ^;t ti L L 5t'L
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
1 2020 AD: 2019 AN. ='_ ' C:r _ .. = ancy =1111111m2019 Occupancy
Sour r. STR. -- _ ... : '42L Hs.Mr'i rou rrio�� Arc. �..
Hawaii Hotel Performance Info:
For the week of April 5 - April 11, 2020
35,000
30,000
25,000
2 0, 000
15,000
10,000
5,000
0
2020 Initial Weekly Unemployment Claims by Island
Ch Ch 0Ch Ch Ch Ch Ch Ch Ch Ch Ch 0 0 G G
rl ri sY rl r1 r1 rl ri r-1 r1 r1 ri fY fY iV iV
M ¢tel % CL
-5 � 7 Q Y Li "-
L=' yrs Ln Ln Lr, Ln Ln Li L LA
==D1s1:1' =!!:IINIL f_1I AiEAU 11111111111111=0112411U_11
Weekly Unemployment Initial Claims: April 11, 2020
State of h awaii
[Occupancy
ADR
RevPAR
State of Hawaii
7.1%
$ 139_.51
$ 9.85
Oahu
7.1%
$ 145-27
$ 10.26
Maui County
7.2%
$ 124x.44
$ 8.96
Kauai County
5.5%
$ 167.34
$ 9.26
Island of Hawaii
8.2%
$ 120.54
$ 9.88
35,000
30,000
25,000
2 0, 000
15,000
10,000
5,000
0
2020 Initial Weekly Unemployment Claims by Island
Ch Ch 0Ch Ch Ch Ch Ch Ch Ch Ch Ch 0 0 G G
rl ri sY rl r1 r1 rl ri r-1 r1 r1 ri fY fY iV iV
M ¢tel % CL
-5 � 7 Q Y Li "-
L=' yrs Ln Ln Lr, Ln Ln Li L LA
==D1s1:1' =!!:IINIL f_1I AiEAU 11111111111111=0112411U_11
Weekly Unemployment Initial Claims: April 11, 2020
State of h awaii
34,723
C&C of Oahu
21,548
Hawaii County
4,384
Maui County
5,996
Kauai County
2,589
Agent (filed in Hawaii against anotherstate)
206
Total Air Seats
Current Inter -island Flights
KOA
HA 7 daily RT HNL 1 RT OGG
(cutting to 6 on or before April 30)
SWA 1 to HNL 9:30a m
1 fr HNL to Kona Ar 12:50pm
1 to OGG 3:35pm
1 fr HNL to Kona Ar 7:55pm
DL 1 Flight 4 times/week(LAX)
ITO
KONA
5 daily RT HNL
SWA
2 daily RT HNL
UA
HILO
FEBRUARY
2020
2019
%CHANGE
April 101h %CHANGE
2020
2019
%CHANGE
TOTAL
114,642
104,142
10.1
1592
-99%
2,490
2,656
-6.3
SCHEDULES
114,464
104,142
9.9
2,490
2,656
-6.3
CHARTERS
178
0
NA
DOMESTIC
97,951
87,827
11.5
1592
-98%
2,490
2,656
-6.3
SCHEDULES
97,773
87,827
11.31
2,490
2,656
-6.3
CHARTERS
178
0
NA
US WEST
92,040
84,824
8.5
1592
-98%
2,490
2,656
-6.3
Anchorage
2,544
2,620
-2.9
0
-100%
Bellingham
0
636
-100.0
0
0%
Denver
4,901
4,732
3.6
0
-100%
Los Angeles
25,625
25,792
-0.6
1592
-94%
2,490
2,656
-6.3
Oakland
5,560
4,044
37.5
0
-100%
Phoenix
6,664
6,016
10.8
0
-100%
Portland
4,611
4,452
3.6
0
-100%
Sacramento
2,295
2,117
8.4
0
-100%
San Diego
2,067
1,908
8.3
0
-100%
San Francisco
18,453
16,949
8.9
0
-100%
San Jose
5,123
2,022
153.4
0
-100%
Seattle
14,197
13,536
4.9
0
-100%
US EAST
5,733
3,003
90.9
-100%
Dallas
5,7331
3,003
90.9
0
-100%
Current Inter -island Flights
KOA
HA 7 daily RT HNL 1 RT OGG
(cutting to 6 on or before April 30)
SWA 1 to HNL 9:30a m
1 fr HNL to Kona Ar 12:50pm
1 to OGG 3:35pm
1 fr HNL to Kona Ar 7:55pm
DL 1 Flight 4 times/week(LAX)
ITO
HA
5 daily RT HNL
SWA
2 daily RT HNL
UA
Cancelled March 20th
Cruise Ship Update
CDC Announces Modifications and Extension of No Sail Order for All Cruise Ships
There was a big announcement concerning the cruise industry last night from the CDC. Based on the below information,
there are major steps the cruise lines must implement before being allowed to sail again which looks to be no sooner than
100 days from April 9th which puts us into late July.
"This order ceases operations of cruise ships in waters in which the United States may exert jurisdiction and requires that
they develop a comprehensive, detailed operational plan approved by CDC and the USCG to address the COVID-19 pandemic
through maritime focused solutions, including a fully implementable response plan with limited reliance on state, local, and
federal government support. These plans would help prevent, mitigate, and respond to the spread of COVID-19, by:
• monitoring of passengers and crew medical screenings;
• training crew on COVID-19 prevention;
• managing and responding to an outbreak on board; and
• submitting a plan to USCG and CDC for review
This Order shall continue in operation until the earliest of three situations. First, the expiration of the Secretary of Health and
Human Services' declaration that COVID-19 constitutes a public health emergency. Second, the CDC Director rescinds or
modifies the order based on specific public health or other considerations. Or third, 100 days from the date of publication in
the Federal Register."
Original 2020
PORT
Month
# of Calls
Pax
Hilo
March -20
14
32,339
April -20
19
49,012
May -20
7
18,942
100,293
Revised 2020
PORT
Month
# of Calls
Pax
Hilo
March -20
4
9,914
April -20
0
-
May -20
0
-
Original 2020
PORT
Month
# of Calls
# of Pax
Kona
March -20
9
20,041
April -20
11
24,782
May -20
6
14,922
59,745
Revised 2020
PORT
Month
# of Calls
# of Pax
Kona
March -20
4
8,814
April -20
0
0
May -20
0
0
9,914 8,814
HTA COVID Support
Direct Arrival Monitoring
Date
26 -Mar 27 -Mar 28 -Mar 29 -Mar 30 -Mar 31 -Mar
1 -Apr
2 -Apr
3 -Apr
4 -Apr
5 -Apr
6 -Apr
7 -Apr
8 -Apr
9 -Apr
10 -Apr
11 -Apr
12 -Apr
13 -Apr
14 -Apr
15 -Apr
16 -Apr
17 -Apr
18 -Apr
19 -Apr
20 -Apr Total
Flights
8 5 5 7 6 6
2
2
1
2
3
1
3
1
1
0
1
1
0
1
0
1
0
1
1
0 59
Crew
64 27 15 26 16 17
10
8
2
8
14
2
7
1
6
0
6
6
0
E
0
4
0
2
2
0 249
V Si mors
7
31.
3
3
0
1.
5
1.3
0
3
2
0 1.33
1 nt.
Resident
2
2
6
4
6
3
6
6
0
0
1
2
0
6
0
1
0
2
0
0 47
Transit
,
1
0
0
0
0
0
0
0
0
0
0
0
0
0
0 1
Total
129 45 57 73 46 74
41
39
27
26
72
20
78
42
33
0
19
29
0
34
0
45
0
15
13
0 957
April 2020 forecast visitor arrivals was 4500- 5000 per day.
140
120
100
80
60
40
20
0
at at at at ac ac �c �c �c �c �c �c Qc Qt Qt Qc Qc Qc �c Qc Qc �c �c �c �c �c
�� �� �� ti� �P
ti ti\-IV
ti 3 3 ti ti ti ti ti ti ti ti ti ti ti
0 Crew 0 Residents 0 Visitors 0 Int. Resident 0 Transit
Direct Arrivals - KOA
4a�raraNa a.r�uOfvw NENN4N 9.aHARA
i
STATE OF HAWAII
HAWAII EMERGENCY MANAGEMENT AGENCY
3949 DIAMOND HEAD ROAD
HONOLULU, HI 96976
ORDER FOR SELF-OUARANTINE
On March 4, 2020, the Governor of the State of Hawaii proclaimed a state of emergency in
response to the COVID-19 pandemic, and on March 13, 2020, the president of the United States
of America declared a national emergency. As pan of the effort to contain the spread of
COVID-19, on March 31, 2020, the Governor ordered all persons traveling to and between
islands in the State of Hawaii to self -quarantine and has adopted Rules Relating to COVID-19.
Pursuant to the Governor's proclamation and the Rules Relating to COVID-19, the Director of
the Hawaii Emergency Management Agency (HIEMA) hereby orders you to comply with the
following:
I. Fully complete and sign the mandatory state of Hawaii Department of Agriculture
Plants and Animals Declaration Form or the Interisland Declaration Form.
(initial)
2. Proceed directly from the airport to your designated quarantine location, which is the
location identified and affirmed by you on the applicable form identified in Section I.
a. If you are a resident, your designated quarantine location is your residence.
b. If you are a visitor, your designated quarantine location is your hotel room or
rented lodging.
(initial)
3. Remain in your designated quarantine location for a period of 14 days or the duration of
your stay in the State of Hawaii, whichever is shorter.
a. You may leave your designated quarantine location only for medical emergencies
or to seek medical care.
(initial)
4. Do not visit any public spaces, including but not limited to pools, meeting rooms, fitness
centers or restaurants.
5. Do not allow visitors in or out of your designated quarantine location other than a
physician, healthcare provider, or individual authorized to enter the designated quarantine
location by the Director of HIEMA.
(initial)
G. Comply with any and all rules or protocols related to your quarantine as set forth by your
hotel or rented lodging.
(initial)
The knowing and intentional failure to follow any part of this order constitutes a criminal
offense punishable by a fine of not more than 55,000, or imprisonment of not more than
out year, or both.
I. . declare under penalty of law that I have received.
read and understood the above Order far Se]f-Quaraotine-
(initial)
FF 415120 FF 415/
(Print Name)
(Signature)
(date)
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ZNTERESLAM DECLARATION FORM
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HTA COVID Support
Hotels for Heroes
Grand Nani Loa Resort A Doubletree by Hilton
Hilo Hawaiian Hotel (Castle Resorts &Hotels)
Kamuela Inn
Kilauea Lodge &Restaurant
Waimea Country Lodge (Castle Resorts &Hotels)
"Hotels for Heroes" will provide hotel rooms for first responders and healthcare
workers where they can rest and sleep safely away from their families. Program
started April 6t" for 30 days.
Hotels for Heroes
Medical Community: 3,000 total nights
Healthcare Association of Hawaii 2500 nights
Hawaii Medical Association 500 nights
Police Departments: 600 total niehts
Honolulu Police Department
Kauai Police Department
Maui County Police Department
Hawaii Island Police Department
Fire Departments: 600 total niehts
Honolulu Fire Department
Kauai Fire Department
Maui County Fire Department
Hawaii Island Fire Department
EMS: 600 total niehts
Honolulu
Kauai
Maui County
Hawaii Island
HOTELS FOR HEROES REPORT
Rooms booked by island as of April 19, 2020
Kauai Kauai
Oahu Oahu
Maui Maui
Island of Hawaii Hawaii
Total rooms booked to date
Number of participating hotels
State Emergency Response (Sheriffs, DLNR, DOT): 200 total nights
Allotted
3350
500
180
65
150
70
180
150
65
70
180
70
65
70
25
25
180
50
50
5495
Requested
811
118
10
0
48
0
54
0
0
0
31
0
10
0
0
0
0
0
0
1082
19
731
179
153
1082
32
Remaining
2539
382
170
65
102
70
126
150
65
70
149
70
55
70
25
25
180
50
50
4413
Entity
180 Nights
Healthcare Association of Hawaii
130 Nights
Hawaii Medical Association
Honolulu Police Department
150 Nights
Kauai Police Department
140 Nights
Maui County Police Department
Hawaii Island Police Department
Honolulu Fire Department
180 Nights
Maui County Fire Department
130 Nights
Kauai Fire Department
150 Nights
Hawaii Island Fire Department
140 Nights
Honolulu EMS
Maui County AMR
Kauai AMR
180 Nights
Hawaii Island EMS
130 Nights
Honolulu Emergency Management
150 Nights
Kauai Emergency Management
Transportation (DTS) The Bus
140 Nights
State Law Enforcement
HIEMA
State Emergency Response (Sheriffs, DLNR, DOT): 200 total nights
Allotted
3350
500
180
65
150
70
180
150
65
70
180
70
65
70
25
25
180
50
50
5495
Requested
811
118
10
0
48
0
54
0
0
0
31
0
10
0
0
0
0
0
0
1082
19
731
179
153
1082
32
Remaining
2539
382
170
65
102
70
126
150
65
70
149
70
55
70
25
25
180
50
50
4413
Public Relations
2- 'ALA oIoP. AVEE. SUITE HI
11E FAx"NUA�
�!jAWA saR
April 8, 2020
Aloha Industry Partners,
The Hawaii Visitors and Convention Bureau continuesto support Governor Ige's
initiatives during thisCOVID-19 crisis. One major communications pointis keeping our
island communities healthy, and that means informing people it's notthe right time to
travel to Hawaii. This message is now extending directly to our media friends and
partners. Please find below the letter from John Monahan senton Monday,April6, to a
targeted list of freelancers, media, and outlets who often cover Hawaii.
While we're not able to welcome visitors to Hawaii at this time, there's one thing that
connects us all and it's the aloha we carry within us and share with others. We will be
distributing on GoHawaii's channels our new #ShareAlohavideo, which can be viewed
HERE.
We hope you join and support our collective efforts so we may see our way through
these tough times.
Darlene Morikawa
Senior Director, Public Relations & Communications
Hawaii Visitors and Convention Bureau
AtivAI IAN
I S LAN D S
April 6, 2020
Aloha mai,
On behalf of the Hawaii Visitors and Convention Bureau (HVCB), I'd first like to convey
our sincere mahalo for you r su pport throughoutthe years. You rcontributions directly
afford us the opportunity to connect with potential travelers, and we have the utmost
respect and appreciation for this working relationship.
As you all know, Hawaii is the most isolated land mass on the planet. Supplying our
islandswith needed goodsand services requires a complex distribution system. We
also have on anygiven day 250,000 of ourvalued visitors, an almost20% increase in
our population. OU rgreatest fear is that th is unprecedented pandemicwill overwhelm
our health care system for locals and visitors alike.
At this currentju nctu re, amidst the uncertainty ushered forth by COV ID -19, we humbly
ask that you and/or your publication(s) refrain from publishing any stories about
Hawaii that might encourage people to travel to the islands. It is our responsibility
to ensure the safety of visitors and residents alike, and therefore request that anything
written about Hawaii strongly discourages travelers from visiting Hawaii until otherwise
directed by ourstate officials.
We appreciate the strain you may be facing,as well as the pressure to continue
producing content, and hope to su pportthese efforts again soon. We eagerly await the
time when we can welcome visitors back to our shores and look forward to connecting
with you then.
Thankyou for your understanding,wishing you and you rfamily health, safety, and
aloha.
Mahalo,
John Monahan
Presidentand CEO
Hawaii Visitors and Convention Bureau
Aloha lives
in our hearts.
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Next Steps
Wave 1 of communications across the country was focused on informing potential visitors that now is not the time to
visit, and of the mandatory 14 -day quarantine for all who arrive.
Wave 2 of communications will start later this coming week, and we will simply Share Aloha with our past and future
visitors in a video. We are still working through usage rights/approvals and final edits on the video, so we will share it
with all of you as soon as it's possible ... if all goes well, by midweek.
Wave 3 of our communications across the country will share Moments of Aloha with all of those who are not able to
visit us at this time. Based on the understanding that people are feeling stress and need moments of respite from
these challenging times, we will share audio and video breaks to their days. Following the initiation of this element,
later this month we will initiate Wave 4.
Wave 4 of social media and emails to have our past visitors share the moments of aloha they have experienced across
our islands. Helping people stay positive, by sharing and perpetuating the spirit of aloha wherever they may be.
Wave 5 develops our messaging strategy once people are able to travel and visit us. More to come on that later.
What do we need to consider as we have a entered a `new normal'
ECONOMIC OUTLOOK
As Coronavirus escalates so has consumers'
focus on unemployment- this week
"Unemployment" was top trending theme
with 5.1MM mentions.
a.ataaaa
"Unemployment"Mentions
Last 7 dans
—�erooae —. Rei
REDUCED SPENDING
We expect this trend to heighten as
Recession approaches, and see further spend
reductions, increased price sensitivity, and an
overall value mindset pervade.
Consumers Reducing Spend Due to COVID-19
3/6-3/9 ■ 3/13-j15
Daily Purchases Rasta —t, Leisure A.tNI ., Travel
Source: Decoding the Impact of COVID-19 on Consumer Behavior COVID-19 Social Listening Wave 13/8 to 3/25 2020
NEW MEDIA HABITS
Community driven media usage increases as
COVID-19 grows and as more people are
working from home.
O YouTube watch time increased IN as
Consumers sought UGC content
n1 Concurrent Game plays reached all time
high 19.7MM
Video Messaging Usage on WhatsApp has
increased 2x globally
Community Apps Like Houseparty
grew by 25x in daily downloads
191 ��`. How To Videos & Content surged —
32x Pinterest Searches for Kid Education
The `new normal' will be here for a while
LEVEL OF CONCERN IS HIGH
76% of consumers are Quite
to Extremely Concerned
about the virus in their own
country for both the US and
Japan
The concern increases when
it comes to a global outlook:
83% 76%
LONG TERM VIEW OF THE
OUTBREAK
61% of consumers in Japan
believe the outbreak will last at
least 4 months or longer vs 48%
in the US
This increases significantly to
the global outlook where more
than 50% believe COVID-19 will
last six months or longer
Source: GWI Coronavirus Research March 2020 Series 2 —Travelling & Commuting / Coronavirus Research March 2020 Release 3 —Multi market research
YOUNGER GENERATIONS HAVE
A MORE POSITIVE OUTLOOK
Younger generations are more
optimistic - the majority say the
outbreak will last 3 months or
less.
However, globally 1 in 2 say it
will take at least six months to
overcome
Higher income households also
hold a longer term view vs.
lower income
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KEY FINDINGS WEEK OF APRIL 20TH, 2020
Destination 4 AnaLysts
Perceived Safety of Travel Activities
Additionally, the perceived
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safety of travel activities has
improved this week relative to
40%
last week.
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Question: At this moment, how safe would you feel doing each type of travel activity?
{Base: Waves 5-6. 1,263 and 1,238 completed surveys. Data collected April 10-12 and 17-19, 2020)
Perceived Safety of Travel Activities
(% saying each is "Safe" or"Very safe")
DestinationAnalysts
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Page
Discounts and Price Cuts
Americans Who Agree That Discounts Make Them More Interested
in Traveling in the Next 3 Months
Boomers' motivation to travel 60%
because of discounts and deals
0
bounced back (up to 35.8/ from 42.8% 44.1% 42.1 40.e% 40.5% 40.5%
u 40Q/ 35.7% 39.5%38.1% 34.7%35.8%
25.3 /o a week ago). 33.3%
29.9% 31.3%
27.1% 25.3%
19.6% 21.5%
20%
0%
March 13-15 March 20-22 March 27-29 April 3-5 April 10-12 April 17-19
Millennial or younger Gen X Baby Boomer or older
Question: How much do you agree with the following statement?
Statement; The coronavirus has led many travel providers to cut their prices. These discounts and price cuts (airline, hotel, etc.) make me more
interested in traveling in the NEXT THREE (3) MONTHS.
(Bose: All respondents, 1,201, 1,200, 1,201, 1,216, 1,263 and 1,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5, 10-12
and 17-19, 2020)
DestinationAnalysts
uc Na 1i ksdwH.cn
Page 10
Month of Trip Cancellation
The number reporting trip cancellations increased (70.3% from 66.9%), particularly in May and June.
❑ March 13 - 15 March 20 - 22 9 March 27 - 29 April 3-5 0011 April 10-12 ■ April 17-19
60%
50%
40%
30%
20%
10%
0%
April May
June July
11 F 1111 I-1 ♦ 1 ■ F-1 ■ 111111111111110 = n _ E = r,
August September October November December Sometime in 2021
Question: The trip(s) you CANCELED would have taken place in which months? (Select all that apply)
(Base: Cancelling trips, 292, 477, 506, 580, 623 and 643 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5,10-12 and 17-19, 2020.
Destination Analysts
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I Page 15
Upcoming Travel Plans
Nevertheless, 51.2% continue to feel they will be traveling by Fall, with reported increases in travel plans for September and October.
60%
40
20%
v March 13-15
March 20-22 Murch 27-29 April 3-5 April 10-12 April 17-19
... ii���, hal IIII IIII ��IIII ���III �un����U11111August September October November December I have no plans I plan to travel in
to travel in 2020 2021
,����
April May June July
Question: Even if only tentatively scheduled, in which months of this year do you currently plan to take any leisure trips?
(Base: All respondents, 1,201, 1,200, 1,201, 1,216, 1,2631,238 completed surveys. Data collected March 13-15, 20-22, 27-29, April 3-5,10-12 and 17-19, 2020)
DestinationAnalysts
uc Na 'i ksdwH.cn
Page 16
Most Desired Activities on First Post -Pandemic Trip
Americans appear to strongly
want to get to a beach on �sEauT�F"i`1j
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Question: Imagine it is sometime later when you first begin teeling it is safe to travel again for leisure. On your first trip what activities do you
most want to do? [OPEN—ENDED QUESTION]
(Base: Wave 6. Cancelling trips, 643 completed surveys. Data collected April 17-19,2020)
DestinationAnalysts
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Page 18
Traveling Until There is a Vaccine
36.5% of American travelers say they agree to some degree with the statement "I'm not traveling until there is a (COVID-19) vaccine",-
43.2%
accine';
43.2% disagree. Younger travelers were actually the most likely to agree they may not travel until there is a vaccine.
"I'm not traveling until there is a vaccine."
Strongly Strongly disagree,
32.1%
agree, 17.094. 9.5%
30.9%
30°a
28.6✓
26.3%
23.2`%
22.7%
Agree, Disagree,
20%
20.4%
M 1 %
19.5% 23.7%
17.4-07.7% 17.9%
M
14.7%
I I.0%10,3%
Neutral, 30.4%
10%
7.6%
Question. How much da you agree with the following statement.
o
p,y
Statement: I'm not traveling until there is a vaccine.
Strongly disagree
Disagree Neutral (neither agree Agree Strongly agree
nor disagree)
(Base: Wave 6. All respondents, 1,239 completed surveys.
Data collected April 17-19, 2020)
Millennial or younger ■ Gen X Baby Boomer or older
DestinationAnalysts
uc Na 1i ksdwH.cn
Page 19
Opinions on Airport Health Screenings
76.5% feel positively about the notion of mandatory health screenings at airports and 61.2% say such measures will increase their
confidence traveling to a destination.
Very positively
40.60
Positively
35.9%
Neutral
14.7%
Negatively
4.1%
Very negatively
'
1.6%
1 don't know - Uncertain
13.0%
0% 10% 20% 30% 40% 50%
Question: In general, how do you feel about mandatory health screenings at airports?
(Base: Wave 6. All respondents, 1,238 completed surveys.
Data collected April 17-19, 2020)
Destination Analysts
uc ra�i�eksdwH.cn
Much more confident
More confident
Neutral - Neither more nor less
confident
Less confident 2.0%
Much less confident 1.3%
19,1%
42.1%
35.5%
0% 10% 20% 30% 40% 50%
Question: Would mandatory airport screening measures impact your confidence in
traveling to a destination? (Select one that best fills in the blank)
If a destination's airport had mandatory health screenings, I would feel
about visiting that destination.
(Base: Wave 6. All respondents, 1,238 completed surveys.
Data collected April 17-19, 2020)
Page 21
Where do we go from here?
Take this preliminary generic travel and create an
in-depth in -market research program specifically
for Hawaii that will direct us in our marketing
strategy.
DESTINATION INSPIRATION DESTINATION SELECTION HAWAII CONSIDERATION
• What are consumers' sources of inspiration
when deciding on travel destinations?
• How do travel destinations get on a " bucket
list" of places to visit?
• If you have a list of travel destinations can
you share it and explain why you added the
places you did?
• How do you find out about new travel
destinations?
• Why would you be willing to pay more for a
particular vacation/travel destination?
• How would you place a 'value' on your
vacation destinations? (i.e. based on money
spent, experiences had, memories made)
• How are consumers deciding on where to go
next on vacation?
• Who are they with?
• What/Who influences their final decision of
where to visit? (i.e. nearness of destination,
influence of family, cost)
• What are the tools and resources a
consumer uses when making their
decisions on where to visit and how
influential are each?
• How did media/advertising/technology
impact the decision (e.g. role of search,
social, video, Apps, owned assets)?
• What are their pain points or areas of
frustration in the decision process?
• Does this differ for different audiences?
• How far in advance do consumers decide
on their destination prior to traveling?
• Does this time differ based on location?
• How & Why do consumers add or remove
travel destinations from a consideration
set/bucket list?
• Specifically, how does
media/advertising/technology impact a
consideration set?
• How is Hawaii perceived vs. other top travel
destinations?
• Potential to have them visit gohawaii.com
and describe experience (liked, disliked,
how useful it was)
• Where are the moments of opportunity to
influence consumers?
Prognostication
General Travel
• Drive to destinations will see first visitors
• Travelers will be attracted less congested destinations (avoid large cities)
• Locations with lesser COVID-19 cases and strong processes in place will do better
• Need precautions in place at airports and airlines
Hawaii Island
• Hawai'i Island Hotels will remain closed through May
• Previous bookings for July on are strong
• Group's scheduled for March —June moved to Fall or 2021
• Airlines will ramp up slowly with limited flights through end of June
• Airlines received an exemption from the CARES Act for Kona, Lihue & Kahului
• Initial price point for airfare and accommodations needs to be very competitive
• Travel demand is still strong including Hawaii as a destination
• Create unique experiences allowing social distancing
• Promote small group activities
Where do we want to be.?
Clean Slate
• Never before have we started from zero
• Parks and attractions are closed
• Accommodations are closed or restricted
How much is too much?
• Focus on fewer total visitors spending more (still value driven for the experience)
• Resident sentiment critical
• Cultural and Natural Resources included and protected
• Brand Development and Management
• Economics 101 — Supply and Demand
• Accommodations supply has exceeded even our high demand periods
• *Hotel rooms have decreased by 1,000+ units
• **Individual Vacation Units have increased 5,000-10,000 in last 10 years
• New jobs can be created to support management of visitor attractions and parks
• Security and Interpretation
*HTA Visitor Plant Inventory 2019
**HTA Visitor Plant Inventory 2019 —Advertised Units (Airbnb, Booking, Homeaway, TripAdvisor)
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