HomeMy WebLinkAbout2008-03-25 Kailua Village Design Commission Minutes
KAILUA VILLAGE DESIGN COMMISSION
MINUTES
MEETING DATE: March 25, 2008
TIME: 5:04 p.m.
PLACE: The Mayor’s Office Conference Room, Suite 103
Hanama Place Office Building in Kailua Village
ROLL CALL
1.Members Present: Paul Bleck, Cindy Coats (from 5:11 p.m.), Fritz Harris-Glade, Stephen
Herbert, Ann Kern, Sally Marone, Gregory Ogin and David Ross, Jr.
2.Absent and Excused: Fanny Collins Au Hoy
3.Applicants: Chad Raymond and Gayne Sogi
4.Staff Present: Bennett Mark, Rosalind Newlon and Noriko Sauer
5.Public: None
The Chair welcomed those in attendance, and the Commissioners introduced themselves.
UNFINISHED BUSINESS
None.
NEW BUSINESS
1.Design review of two proposed signs for the Department of Veterans Affairs. Applicant:
Kala Thomas of John Allen Sign Company. Land owner: Almost Angels LLC. TMK: 7-
5-017:020. Located at 75-377 Hualalai Road, Kailua-Kona, HI, near the intersection of
Queen Kaahumanu Highway.
Staff Presentation
Ms. Newlon oriented the Commissioners of the subject and surrounding properties on the
location map. She said that the applicant is proposing two signs: a wall sign facing
Hualalai Road and a marquee sign facing Queen Kaahumanu Highway. She noted that
the logo on the wall sign must be reduced to the maximum allowable height of 9 inches,
and with that change both signs will comply with the Sign Code and the guidelines for
the Kailua Village Special District.
Applicant Presentation
Chad Raymond of John Allen Sign Company introduced himself, and was available to
answer questions from the Commission.
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Public Testimony
There was no one from the public wishing to testify on this agenda item.
Commission Discussion
In response to Commissioners’ queries about the proposed hue of blue, Mr. Raymond
said that he thinks the blue and white on the proposed signs, the brown color of the
building and the shade of blue on the stone walls are all compatible. He also confirmed
that the particular blue is the corporate logo color. Commissioner Harris-Glade
mentioned that the signs look fine, but he still has reservation about the compatibility of
the blue color.
Mr. Raymond was in agreement with Commissioner Kern’s observation that the marquee
sign has poor visibility from Queen Kaahumanu Highway because of the landscape
plants.
Action
It was moved by Commissioner Ross and seconded by Commissioner Kern to
recommend to the Public Works Director the approval of the sign application, as
submitted
A roll call vote was taken and motion carried with five ayes (Ross, Kern, Bleck, Herbert
and Ogin), one no (Harris-Glade) and one absent and excused (Au Hoy). Commissioner
Coats abstained, since she came in toward the end of the discussion.
2.Design review of a proposed sign for Rent-A-Center, Inc. Applicant: Gayne Sogi of
Whittle Signs. Land Owner: Liliuokalani Trust Estate, and Christopher and Jerry
Frankel. TMK: 7-4-015:017. Located at 74-5467 Kaiwi Street, Kailua-Kona, HI, near
the intersection of Luhia Street.
Commissioner Ogin stated that since his company manages the subject property, he will
participate in discussion, but abstain from voting.
Staff Presentation
Ms. Newlon oriented the Commissioners of the subject and surrounding properties on the
location map. She mentioned that retail business is not a permitted use in the MG-1a
(General Industrial) zoning; however, they were given approval because a majority of the
operation would be warehouse.
Ms. Newlon noted that the proposed sign is clearly inconsistent with two areas of the
guidelines: it uses more than 3 colors, as well as more than 2 type faces. She said that the
sign is an internally illuminated single plastic face sign cabinet with multi-colored vinyl
copy and graphics on white Plexiglas, which must meet Chapters of the County Code
relating to electricity and outdoor lighting.
Ms. Newlon added that the business has two functions, as indicated in the sign: Rent-A-
Center and Cash AdvantEdge.
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Applicant Presentation
Gayne Sogi of Whittle Signs introduced himself. He stated that the design came from the
corporate headquarters, and that their logo including its colors is nationally registered and
cannot be changed by law. He said that he did research work for them to make sure that
every other aspect of the sign meets the Sign Code.
Public Testimony
There was no one from the public wishing to testify on this agenda item.
Commission Discussion
In response to the Commissioners’ inquiry, Ms. Newlon said that there are no provisions
in the Sign Code that restrict the number of business names on one sign. Commissioner
Harris-Glade noted that having two separate signs would allow for more numbers of
colors and fonts. Commissioner Ross asked Mr. Sogi whether he informed his client that
no more than 3 colors on one sign are allowed; and Mr. Sogi said that he can’t recall
exactly, but if that is in the Sign Code, he believes he did. Ms. Newlon reminded the
Commission that those limitations are in the guidelines, but not in the Sign Code. She
added that the applicant is occupying two bays of the commercial complex.
In response to the Commissioners’ inquiry about the two businesses under one sign, Mr.
Sogi said that the order came from Rent-A-Center, and that his understanding is that Cash
AdvantEdge is a fairly new part of the Rent-A-Center operations. Commissioner Harris-
Glade noted that there is a separate door to each business, and they are not connected on
the inside. Commissioners discussed the possibility of splitting the sign into two, so that
the applicant would be able to use up to 3 colors for each sign. Mr. Mark reminded the
Commission that while the provisions of the Sign Code must be adhered to, the
guidelines are in essence a set of recommendations, which allows the Commission to use
its discretion.
In response to the Commissioner Coats’s inquiry about the proposed sign material in
relation to what is recommended, Mr. Sogi stated that he studied the area, and chose what
seemed compatible.
Commissioner Ogin mentioned that the appropriateness of sign size depends on the speed
and quality of the nearby traffic, and that the size of the proposed sign seems appropriate.
He added that the property owner is supportive of this sign. In response to Commissioner
Coats’s question, he said that to his knowledge this won’t be the only illuminated sign in
the building.
Commissioners discussed the applicability of the guidelines to the Old Industrial Area,
and Mr. Mark talked about the regulation differences between the Kailua Village Core
and the Kailua Industrial Subdivision; for example, much larger signs are allowed in the
Kailua Industrial Subdivision. Commissioner Ross mentioned that even though the size
of the proposed sign does not exceed the maximum limit, his concern is the appearance,
which is the subject of the Commission’s stewardship.
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Commissioner Ross opined that the appearance of the signs might not be a big problem,
if they are two separate signs; but as proposed, the two sections don’t flow together. He
queried if that was to save the cost. Mr. Sogi said that if he were to design the sign, he
would have gone with two separate signs, and explained that the current design doesn’t
match the light bulbs that are readily available, which causes a technical problem as well
as a higher cost. Commissioner Harris-Glade mentioned that a 25-foot long sign broken
only by a line, with no three dimensional character to it, seems too long and flat. In
response to Commissioner Harris-Glade’s query, Mr. Sogi said that 25-foot long
Plexiglas is available in the mainland; however, he added that the proposed design calls
for 2 pieces put together at the point where the black divider line is.
In response to Commissioner Harris-Glade’s inquiry, Commissioner Ogin said that there
is no overall signage program for the property. He added that to his knowledge there
aren’t too many buildings in Kailua Village that have a significant sign program, and that
the practice has been that the tenant does what the landlord agrees to on a case-by-case
basis. Mr. Sogi noted that there is already a wide range of signs on the subject building.
For new Commissioners’ information, Commissioner Ross talked about their past
meeting where the Commission was successful in getting a property manager to agree to
put a signage program in place. Mr. Sogi informed the Commission of the sign master
plan in the Waikiki area. Commissioners had a brief discussion about the adoptability of
such sign programs in the Kailua Village.
There was a discussion about the options the Commission had in regard to its action on
this application. In response to Commissioner Ross’s request, Ms. Newlon repeated the
applicable Sign Code requirements and guidelines. Commissioner Harris-Glade noted
that the Commission’s action on this application might set a precedent for the entire
complex. Commissioner Coats mentioned that another illuminated sign on the same
building is much smaller with only 2 colors, and expressed her concern about the large
size of the proposed sign. Mr. Sogi noted that since the Sign Code allows up to 75 square
feet, they could have two 75-square foot signs, if the proposed one were to be separated.
Ms. Newlon pointed out that if it is one business with two functions, only one sign is
allowed.
In response to Commissioner Harris-Glade’s question, both Ms. Newlon and Mr. Sogi
confirmed that the graphics on the storefront, which are shown on the specifications
sheet, are not part of this application.
For the Commission’s consideration, Mr. Mark recited the signage guidelines for the
Kailua Village Special District. Commissioner Ogin reiterated that the area they are
considering is not the Village Core, and that the proposed sign is similar to the existing
ones in the area. Commissioner Herbert pointed out that there are no existing signs that
are as large as the proposed sign, and that the large size would not satisfy the guideline
that says, “The overall size and number of signs shall minimally dominate the property or
the building it identifies.” Mr. Sogi contended that their sign does not exceed the
maximum size allowed under the Sign Code, and that the applicant occupies the largest
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area in the building. Commissioner Harris-Glade said that a sign can be as large as the
Sign Code allows, provided it is in character with the rest of signage in the vicinity.
In response to Chair Marone’s inquiry, Ms. Newlon confirmed that the Sign Code does
not allow one business to have separate signs for different functions. Commissioner Ross
noted that having two signs can be an option for the applicant, if they can verify that the
two are separate businesses.
Action
It was moved by Commissioner Harris-Glade and seconded by Commissioner Bleck to
recommend to the Public Works Director the denial of the sign application, for the
following reasons:
The sign design is inconsistent with the guidelines specified in Section 3-54(a) of
the Sign Code with regard to Subsections:
(1) Relationship to building, site, and surroundings: The sign does not
complement the building.
(2) Size and number: The sign is too large.
(4) Lettering: The sign lettering is not subtle or in proportion with the sign.
(7) Material: The proposed Plexiglas material is prohibited.
(8) Color: The sign uses more than three colors.
A roll call vote was taken and motion carried with six ayes (Harris-Glade, Bleck, Coats,
Herbert, Kern and Ross) and one absent and excused (Au Hoy). Commissioner Ogin
abstained.
The Commission at this time agreed to take up the Administrative Matters.
ADMINISTRATIVE MATTERS
Minutes of the Meeting of March 11, 2008 – It was moved by Commissioner Ogin and seconded
by Commissioner Herbert that the minutes be approved as circulated. The motion was
unanimously carried by a voice vote of all Commissioners in attendance.
NEW BUSINESS
3.Discussion of possible program to recognize exceptional sign design and compliance, in
cooperation with various community groups
Commissioner Harris-Glade who initiated this discussion stated that in light of the presentation
by Chris Domino of the Department of Public Works at their previous meeting, he thought
another approach to enforcing the Sign Code would be to have the business community involve
in recognizing their own members’ signs that are well done, which would be a positive approach
as opposed to going after violations.
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Commissioner Herbert mentioned that a simple way to recognize them would be to make it a
news release once the Commission picks candidates. Commissioner Coats said that such
program would be beneficial to businesses in a sense that it would also provide them with
education on the Sign Code. Chair Marone mentioned that Kona Outdoor Circle would be a
good partner, as they already have an active committee on signage issues. Commissioner Kern
mentioned that she would like to see Kona-Kohala Chamber of Commerce considered as their
collaborator as well. Commissioners agreed that the program should be limited to the signage
issue although the idea might be applied to other areas of the concern of the Commission in the
future, and that the most effective way is to form a committee to carry out the program.
Chair Marone appointed Commissioner Harris-Glade to chair such committee; however, due to
the Sunshine Law requirements, the Commission agreed to agendize creation of the committee
(assign members and define the scope of their authority) at a future date.
ANNOUNCEMENT
There was no announcement.
ADJOURNMENT
There being no further business, at 6:47 p.m., it was moved by Commissioner Harris-Glade and
seconded by Commissioner Ogin that the meeting be adjourned. Motion was unanimously
carried by a voice vote of all Commissioners in attendance.
Respectfully submitted,
Noriko Sauer, Secretary
A T T E S T:
Sally Marone, Chair
Kailua Village Design Commission
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