HomeMy WebLinkAboutOH.5 DTL Limited Liability Company dba DTL LLCCOUNTY OF HAWAI‘I
QUALIFICATION TO PROVIDE
PROFESSIONAL SERVICES
JUNE 28, 2023
Expression of
Interest
DTL, LLC 725 Kapi'olani Blvd. Suite C402 | Honolulu, HI 96813 | (808) 593-3048 | www.dtlstudio.com
June 28, 2023
Ms. Susan Kunz, Administrator
Housing and Community Development
County of Hawai'i
1990 Kino'ole Street, Suite 102
Hilo, HI 96720
Email: ohcd@hawaiicounty.gov
RE: Letter of Interest to Provide Professional Services for (HRS 103D-304) for the fiscal year 2023-2024
Aloha Ms. Kunz,
We would like to express our interest in providing Community Planning OH.5 (Community Engagement, Strategic
Planning) to the Housing and Community Development, County of Hawai'i.
Our firm information is to follow:
1. Firm Name: DTL Limited Liability Company (dba DTL LLC)
2. Contact Name: Kirra Downing, Partner – Principal Communications
Telephone number: 808-593-3048
Email: kirra@dtlhawaii.com
Address: 725 Kapi‘olani Boulevard, C402, Honolulu, HI 96813
4. Age of Firm: 11, established in 2012
5. Average # of Employees: 5
6. Federal Tax I.D. Number: 46-0947925
7. Hawai‘i General Excise Tax: GE-147-589-9392-01
We believe our overall team brings the necessary skills, strength and expertise needed to ensure the success of
your projects.
Respectfully Submitted,
Mālia Ka‘aihue,
President – Principal Strategy
DTL (pronounced detail) is a group of multidisciplinary
professionals that engage a collaborative approach drawing
from our diverse backgrounds and experiences to produce
comprehensive services for our clients. We are sought out for
our wide expertise and explicit attention to details providing
value beyond our client’s expectations.
DTL is a Hawai‘i based strategy studio that has built a
respected reputation within our community as a creative
interpreter of culture through planning and design. DTL’s
understanding and knowledge of Hawai‘i’s sensibilities
and sensitivities has resulted in significant successes in
facilitating dialogs, bridging perspectives and developing
appropriate collaborative solutions to both challenging
issues and exciting opportunities within our community.
office 725 Kapi‘olani Blvd.,
Suite C402
Honolulu, Hawai‘i
USA 96813
(808) 593.3048 PH
dtlstudio.com
founded 2012
staff 5 Employees
(average over past 5 years)
partners Mālia Ka‘aihue Ph.D.
President
Jason Antonio
Vice President
Kirra Downing
Vice President
Adam Wong
point of contact
Kirra Downing
(808) 593-3048
kirra@dtlhawaii.com
About us
STRATEGY
DESIGN
PLANNING
COMMUNICATIONS
Positioning
Training
Coaching
Executive Placement
Entitlements
Branding
Graphic Design
Content Development
Web/Mobile Development
Environmental Graphics
Community Engagement
Cultural Integration
Placemaking
Events
Cultural Programming
Public Relations
Crisis Management
Media Relations & Training
Social Media
Translations
PROPOSAL | 05.24.2023OHA: PROFESSIONAL SERVICES (PSP 2024-001)PAGE 5
Why DTL
To us, Hawai‘i is the piko. We’ve built a respected reputation within our community as
a creative interpreter of culture through planning and design. Our deep understanding
and knowledge of Hawai‘i’s sensibilities and sensitivities have resulted in successfully
facilitating dialogs, bridging perspectives and developing appropriate collaborative
solutions to both challenging issues and exciting opportunities within our community.
We create meaningful messaging. Our first step in any creative effort is research, a lot
of it. This allows us to cut through the noise and focus our creative efforts on ideas that
mean something. This means we can develop meaningful messaging that hits the mark
sooner. We create value when design is rooted in ideas that are both authentic and true.
Our work gets attention and gets results. We are experienced in developing solutions
for a broad variety of clients, including: large corporations, economic development
agencies, non-profit organizations, environmental programs, the technology community,
higher education institutions, entrepreneurs, and the architectural and arts industry.
By offering Strategy, Creative, & Communications services under one
roof, we offer our clients a unique synergy generating great designs that are on brand, on
message and on time.
Our dedication goes beyond our paying clients. Our partners are part of the
community and non-profit organizations that share our same values of positively
impacting our community. We’re dedicated to improving the business, cultural and
entertainment sectors for both “paying” and pro bono clients.
Please feel free to contact our list of clients directly, many of
which are repeat clients.
Staff
Jason Antonio
Project Role: Design Principal
Kaiani Kiaha
Project Role: Marketing & Communications Manager
Kirra Downing
Project Role: Communications Principal
Mālia Ka‘aihue, Ph.D
Project Role: Strategy Principal
Napali Souza
Project Role: Content Developer
Robin Clark
Project Role: Graphic Designer
Po‘o
Alaka‘i
Kako‘o
RESUME
education
University of Hawai‘i at Mānoa
PhD Political Science, 2010
MA Political Science, 2005
BA Hawaiian Studies & Hawaiian
Language, 2003
affiliations
Council for Native Hawaiian
Advancement
Board Member, 2019-2020
Ka Honua Momona
Board member, 2016-Present
Omidyar Fellows
2016-2017 Cohort V
Pacific Century Fellows
2016 Cohort
Reach the Runway
Founding Board member, 2016
Native Hawaiian Legal Corporation
Board member, 2015-Present
Nā Kama Kai
Founding Board member, 2008-Present
‘Ōiwi Akamai Fellow
2008
DTL Foundation
Vice-President, Director
2023-Present
awards
Hawaii Business Magazine Awards
2019 20 for the Next 20
Pacific Business News
2017 PBN Industry Leader
2019 25 Women Owned Businesses
2016 40 under 40
2013 Women to Watch
PhD
Principal - Strategy
Through her work at DTL as Principal overseeing Strategy, Mālia develops and
executes strategic methods for community and corporate planning that are
culturally appropriate, environmentally minded, and relevant for our clients.
Mālia uses her dynamic expertise in Hawaiian history, politics, and language
combined with her experience in government, community and business
relations to provide critical thought around deploying cultural and community
methods to solve modern day industry challenges.
Mālia is a graduate of the University of Hawai‘i (UH) where she earned a Bachelor
of Arts in both Hawaiian Studies and Hawaiian Language and a Master of Arts in
Political Science. Mālia was an ‘Ōiwi Doctoral Fellow and completed her Doctor
of Philosophy in Political Science specializing in Indigenous Politics. Following
her graduation, she spent eight years teaching at several UH campuses and
served as the Director of Native Hawaiian Career and Technical Education at
Leeward Community College. She was recruited by the Office of Hawaiian
Affairs to assist in leading their newly established research division and was
soon promoted to Chief Knowledge Officer. Mālia is also the founding editor
of MANA Magazine and continues to serve on its advisory board. In April 2013,
she was added to an elite list of female leaders as one of Pacific Business News'
Women to Watch.
selected projects
Amemiya For Mayor
Center for Hawaiian Music & Dance
City & County of Honolulu
Kāpālama Canal Revitalization
International Market Place
Kamehameha Schools Hawai‘i
‘Ōiwi Edge Summit
Kamehameha Schools
Hawai‘i Campus Strategic Planning
Kamehameha Schools
Maui Campus Strategic Planning
Kamehameha Schools
Kapālama Campus Leadership
Workshop
Kamehameha Schools
‘Ohana Engagement
Kamehameha Schools
Community Engagement &
Outreach
Kamehameha Schools
Mō‘ili‘ili Gateway Center
Kupōpolo Heiau
Restoration Master Plan
Līlia Waikīkī
Mākena Golf & Beach Club
NextEra Energy
Office of Hawaiian Affairs
Kūkaniloko Master Plan
Office of Hawaiian Affairs
Kaka‘ako Makai
The Eddie Aikau Big Wave Invitational
Ward Villages
RESUME
Jason Antonio
Principal - Design
A Hilo native, Jason is the VP of Branding for DTL. Jason has
20 years of experience producing graphics for industries in
both the private and public sectors. His experience includes
environmental graphics and signage, publishing reports, and
designing marketing collateral (print, websites and videos). He
is also experienced in two-dimensional and three-dimensional
rendering of plans and image illustrations. Unique to his
skill set is his expertise in informational and presentational
graphics for Architecture, Engineering and Construction (AEC)
documentation, as well as its planning and permitting process.
Jason leverages his experience gained from different disciplines
to find innovative solutions that meet the unique challenges of
education
University of Hawai‘i at Mānoa
BFA Graphic Design, 2001
affiliations
Board Member, 2017-Present
RiseHI
Native Hawaiian Chamber of
Commerce
Member, 2014-Present
Historic Hawai‘i Foundation
Member, 2012-Present
AIGA Honolulu Chapter
Member, 2010-Present
DTL Foundation
Vice-President, Director
2023-Present
selected projects
Amemiya for Mayor
Datahouse
‘Ekahi Health System
First Foundation Bank
Hanalei Plantation Resort
Hilo Municipal Golf Clubhouse
Luana Townhomes at Honua Kai
International Market Place
Kamehameha Schools
Annual Report 2017, 2018. 2019, 2020
Honolulu Rail Transit Project
Kupōpolo Heiau Restoration
Master Plan
Līlia Waikīkī
Leilani’s On the Beach
Maui Brewing Co.- Waikīkī, Kihei, and
Kailua
Mauna Kea Beach Resort
Turtle Bay Resort
Native Hawaiian Education Council
NextEra Energy
Office of Hawaiian Affairs
Kaka‘ako Makai
Pāhoa Park Expansion
RiseHI
Sheraton Waikīkī
Redevelopment Plan
SALT @ Our Kaka‘ako
University of Hawai‘i at Hilo
College of Hawaiian Language
Young Brothers
RESUME
selected projects
Principal - Communications
Kirra Downing serves as the VP of Communications for DTL.
She leads our strategic communications services with over 10
years of professional experience in navigating complex public
relations strategies in Hawai‘i. She has coordinated community
engagement and planned events for various industries in
Hawai‘i that include commercial real estate, agriculture,
conservation, and culinary. Kirra also has years of experience
in managing the marketing initiatives and public relations for
various clients.
While previously at Kamehameha Schools, Kirra first served
as Public Relations Specialist in the Community Relations and
Communications Department and was the liaison for their
endowment. In promoting activities on the school’s agricultural
and conservation lands, Kirra launched the Mahi‘ai Match-Up
agricultural business plan contest and coordinated the event
sponsorship of the Hawai‘i Food and Wine Festival. Most
recently, Kirra supported the marketing strategy and planning for
Kamehameha Schools’ 15-year Our Kaka‘ako Master Plan. As the
Marketing Specialist of the commercial real estate development
team, Kirra was responsible for the public relations, branding,
promotions, community outreach and event coordination of
events such as Eat the Street and Honolulu Night Market. She
also worked alongside the leasing team to support the tenants at
SALT and attract new ones.
Amemiya for Mayor
City & County of Honolulu
Kapālama Canal Revitalization
Hawai‘i State Hospital
Kūkaniloko Master Plan
Kamehameha Schools Hawai‘i
‘Ōiwi Edge Summit
Kamehameha Schools
Annual Report 2017, 2018. 2019, 2020
Honolulu Rail Transit Project
State of Hawai‘i Dept. of Health:
Vax to School
NextEra Energy
Office of Hawaiian Affairs
Kaka‘ako Makai
Līlia Waikīkī
Park Kālia Waikīkī
RiseHI
SALT @ Our Kaka‘ako
Turtle Bay Resort
Young Brothers
Ward Villages
education
University of San Diego
BA Communications, 2005
affiliations
Montessori Community School
Board Member & Secretary
February 2021 - Present
Make Music Hawaii
Founding Member
2020 - Present
RiseHI
Board Member, 2017-Present
Re-use Hawai‘i
Board Member & Secretary
2017-Present
Reach the Runway
Board Member, 2016 - Present
Kalihi Pālama Hawaiian Civic Club
Member, 2016-Present
Reach the Runway
Board Member, 2016 - Present
Hawai‘i Food & Wine Festival
Board Member, 2010 - 2012
Save Our Surf
Member, 2006 - Present
DTL Foundation
President, Director
2023-Present
awards
Pacific Business News:
2023 Women Who Mean Business
2022 40 Under 40
RESUME
Marketing & Communications Manager
Kaiani has the ability to take complex information and simplify
the content clearly and concisely. Whether developing
messaging to address commercial entities or community,
Kaiani’s attention to detail and cooperative demeanor make
her the perfect fit to design relevant and educational materials
to raise awareness and build support for projects of both small
and large scales. Kaiani is versed in managing multi-media
campaigns with social media, website and communications
support. Her thoughtful approach to design, content creation
and marketing is reflective of her passion for Hawaiian
language, culture and arts. Kaiani received her Associate of
Arts (AA) in both Hawaiian Studies and Liberal Arts from the
University of Hawai‘i Maui College. She recently received
her (BA) in Marketing from the University of Hawai‘i’s Shidler
College of Business.
education
University of Hawai‘i at Mānoa
Shidler College of Business
BBA Marketing, 2019
University of Hawai‘i Maui College
AA Hawaiian Studies, 2017
AA Liberal Arts 2017
Kamehameha Schools Maui
HSD 2015
affiliations
Friends of Hawai‘iloa & Hōkūle‘a
October 2017 - Present
Baptist Collegiate Ministries O‘ahu
August 2017 - May 2019
Phi Theta Kappa Honor Society
April 2017 - May 2019
DTL Foundation
Assistant Secretary, Assistant Treasurer
2023-Present
selected projects
‘Āina Archaeology Social Media
Actions of Aloha
Amemiya for Mayor
Council for Native Hawaiian
Advancement: Pop-Up Mākeke,
(Hawaiian Way Fund)
Department of Community Services
Hawai‘i Social Media
DTL Social Media
The Eddie Aikau Big Wave Invitational
Friends of ‘Iolani Palace
Hawai‘i Academy of Recording Arts:
Nā Hōkū Hanohano Awards and
Lifetime Achievement Awards
Hawai‘i Community Foundation:
2020 Census
Hawai‘i State Art Museum
Kamehameha Schools
Enterprise Marketing
Kamehameha Schools Hawai‘i
‘Ōiwi Edge Summit
Make Music Hawai‘i
Mo‘o Studios
Queen Ka‘ahumanu Center
Waterman the Movie
RESUME
Content Developer
Nāpali brings a versatile background in business, law, and
design to DTL's research and content creation process. Having
previously spent six years in the legal field, Nāpali worked as
both a practicing trusts and estates attorney and a scholar. His
research and writing focused primarily on Native Hawaiian
economic law and policy and nation-rebuilding. In 2013, he
co-founded a menswear brand called Salvage Public, where he
oversees branding, design, and marketing communications.
education
University of Hawai‘i at Mānoa
MBA Shidler College of Business, 2010
JD Richardson School of Law, 2009
Pepperdine University
BS Business Administration, 2004
affiliations
Purple Mai‘a
Founding Board Member,
2013 - 2018
Salvage Public
Co-Founder, 2013-Present
Native Hawaiian Bar Association
Board member, 2012-Present
Noa Webster Aluli Foundation
Executive Director,
2010-Present
selected projects
Alexander & Baldwin
Kailua Community Engagement
City & County of Honolulu
Kapālama Canal Revitalization
Office of Hawaiian Affairs
Kaka‘ako Makai
Kamehameha Schools
Annual Report 2017, 2018, 2019, 2020
Kamehameha Schools
Mō‘ili‘ili Gateway
Kamehameha Schools
Waiawa Visioning
Kamehameha Schools
Mō‘ili‘ili Master Plan
Honolulu Rail Transit Project
Kupōpolo Heiau Restoration
Master Plan
Līlia Waikīkī
Mauna Kea Beach Resort
NextEra Energy
Office of Hawaiian Affairs
Kūkaniloko Master Plan
Pearlridge Center
Cultural Integration
Young Brothers
RESUME
Robin Clark
Graphic Designer
Robin brings over 26 years of experience in graphic design,
illustration, rendering, printing, and photographic process to DTL.
Robin applies graphic design to various planning and landscape
architecture, presentation graphics, reports, and marketing
materials. She utilizes her skills in architectural illustration,
rendering, and graphic design to prepare base maps, reports, and
displays for presentation. Robin has experience in bringing two-
dimensional master plans and site analysis to three-dimensional
life, offering graphic solutions to clients with needs in proficiency
and style.
education
University of Hawai‘i at Mānoa
BFA Graphic Design, 1994
selected projects
Actions of Aloha
First Foundation Bank
Hawai‘i State Hospital
Kamehameha Schools:
Wai‘anae Coast Family Engagement
Kamehameha Schools:
Hālau ‘Īnana
Kamehameha Schools Hawai‘i
‘Ōiwi Edge Summit
Honolulu Rail Transit Project
City & County of Honolulu
Kapālama Canal Revitalization
State of Hawai‘i Dept. of Health:
Vax to School
Pihana Nā Mamo - The Pihana Nā
Mamo Coloring Book
Pihana Nā Mamo - Ka Wana Series
Pihana Nā Mamo - No Nā Mamo
Mālama Kīpuka Hawai‘i
Fitness Fridays & Picnic + Art in the
Park Series
Maui Brewing Co.: Waikiki Restaurant
Nā Kama Kai:
Ocean Safety & Stewardship
Nā Kama Kai
Pa‘akai Gala
Office of Hawaiian Affairs
Kūkaniloko Master Plan
RiseHI
Young Brothers
Certificate of Insurance
& Certificate of Vendor
Compliance
Relevant Experience &
Client References
Established in 2012, DTL has had the privilege of serving clients from a broad
array of industries.
• Alexander & Baldwin
• Amemiya For Mayor
• Chartwells
• City & County of Honolulu
• Daniel K. Inouye Institute
• DataHouse
• Ekahi Health System
• Elite Parking
• First Foundation Bank
• Hawai‘i Authority for Rapid Transit
• Hawai‘i Chamber of Commerce
• Hawai‘i Community Foundation
• Hawai‘i State Art Museum
• Hawai‘i State Hospital
• Hawai‘i State Energy Office
• Hawai‘i Tourism Authority
• Howard Hughes Corporation
• ‘ike
• INPEACE
• Kamehameha Schools
• Ledcor
• Lendlease
• Makai Ocean Engineering
• Maui Brewing Co.
Client List
• Mauna Kea Resort
• Michaels Development
• Nā Kama Kai
• Napali Brewing Co.
• Native Hawaiian Education Council
• NextEra Energy
• O‘ahu Metropolitan Planning Organization
• Office of Hawaiian Affairs
• Pacific Beach Hotel
• Prince Hotels Hawaii
• Royal Hawaiian Center
• Seven Signatures
• State of Hawai‘i Department of Agriculture
• State of Hawai‘i Department of Health
• State of Hawai‘i Department of Land & Natural Resources
• Street Grindz
• The Eddie Aikau Foundation
• Taubman
• TS Restaurants
• Turtle Bay Resort
• Young Brothers
RESUME
services Project Planning & Management
Cultural Research/Interpretation/Concepting
Entitlements & Approvals
Environmental Design
Project Branding & Graphic Design
Signage & Wayfinding
Communications & Advertising
Community Outreach
Cultural Programming
Publishing
Education
Event Planning & Management
location Honolulu, Hawai‘i
client Hawai‘i State Energy Office
status In Process
Hawai‘i State Energy Office
The Hawai‘i State Energy Office (HSEO) contracted DTL to produce
a cultural genealogy, plan, develop, and implement a community
outreach and stakeholder engagement program to support their
statewide efforts to achieve 100% clean energy by the year 2045.
The community engagement process was carried out in communities
on O‘ahu, Maui and Hawai‘i County. It was divided into four (4) phases,
first with one-on-one conversations with 13 community leaders,
second with the energy sector in six (6) small focus group discussions
(in-person and virtual), and third with seven (7) community
workshops. The 4th phase comprises of report and documentation in
a Playbook that outlines best practices and the Hawai‘i Siting Report,
which captures feedback from the three groups. In this phase, DTL also
created and deployed an online survey, which captured 187 responses.
79%
SOCIAL MEDIA
49%49%
34%
20%
VIRTUAL
EMAIL
IN-PERSON
ENGAGEMENT PREFERENCES TIME WILLING OR ABLE TO PARTICIPATE
1-2 HOURS PER WEEK
1-2 HOURS A
1-2 HOURS PER DAY
1-2 HOURS QUARTERLY
62
41
25
27
RESPONDENTS
RESPONDENTS
RESPONDENTS
RESPONDENTS
17HAWAI‘I STATE ENERGY OFFICE | SITING REPORT
O‘AHU | ‘EWA
Population: 16,415 people
Households: 3,039
Median Household Income:
Persons per household: people
Persons in Poverty: 9.7%
Population: 21,411 people
Households: 6,090
Median Household Income:
Persons per household: 3.25 people
Persons in Poverty: 5.2%
Population: 2,364 people
Households: 664
Median Household Income:
Persons per household: --people
Persons in Poverty: 21.7%
23‘EWA BEACH
KAPOLEI &KALEALOA
Community Background
Three communities located in the moku of ‘Ewa were targeted for engagement: ‘Ewa Beach, Kapolei, and Kalaeloa. All three communities are located in the ahupua‘a of Honouliuli, the largest ahupua‘a on O‘ahu.
The ‘Ewa moku is distinguished by its expansive coastal plain, which is surrounded by the deep bays of West Loch and Pearl Harbor. What we now call Pearl Harbor was known by several names. Most common was Keawalau o Pu‘uloa, meaning “the many harbored sea of Pu‘uloa.”
‘Ewa Beach Kapolei Kalaeloa
Pu‘uloa means “long hill,” and it refers specifically to the rounded area projecting into the sea at the harbor’s entrance.
With approximately 12 miles of marine coastline and 10 miles of upland forests, Honouliuli had, in ancient times, been a thriving agricultural and fishing community. In 1877, the 19th century industrialist James Campbell purchased close to 44,000 acres of land in Honouliuli, much of which was seen as having little value at the time. At first, Campbell used the land for cattle ranching, but soon came the discovery of water beneath an otherwise dry ‘Ewa plain, and the drilling of Hawai‘i’s first artesian wells opened the entire district up to new agricultural possibilities.
HAWAI‘I SITING PERSPECTIVES REPORT | JUNE 2022
RESUME
services Project Planning & Management
Cultural Research/Interpretation/Concepting
Entitlements & Approvals
Environmental Design
Project Branding & Graphic Design
Signage & Wayfinding
Communications & Advertising
Community Outreach
Cultural Programming
Publishing
Education
Event Planning & Management
location O‘ahu, Hawai‘i
client Queen’s Health Systems
status In progress since February 2021
Queen’s Health Systems
The Queen's Health Systems is exploring a 1.5 billion dollar expansion
that will transform its West O‘ahu and Punchbowl campuses to
meet the growing needs of the community and keep pace with the
increasing demand for innovative health care services.
To connect community and culture in meaningful ways, DTL developed
a cultural narrative for each campus and is leading the strategy,
development and implementation of robust communications and
community outreach plans. The goal of this work is to make sure
all stakeholders are apprised of the project, aware of potential
construction impacts, help pinpoint sensitivities, mitigate issues,
collect and respond to questions, and identify opportunities for
collaboration and support. Through one-on-one thought leader
interviews, DTL serves as the project's community liaison and will
continue to support the success of this project through its Plan Review
Use application and construction.
RESUME
services Project Planning & Management
Cultural Research/Interpretation/Concepting
Entitlements & Approvals
Environmental Design
Project Branding & Graphic Design
Signage & Wayfinding
Communications & Advertising
Community Outreach
Cultural Programming
Publishing
Education
Event Planning & Management
location Maui, Hawai‘i
client Brookfield Energy
status In Process
Kaheawa Wind 1, LLC.
DTL was contracted to support Brookfield Energy to develop, secure,
and execute the community relations and communication aspects of
Maui Electric bid proposal. DTL will develop a Cultural Brief to help
guide and inspire the Community Audit (identify and prioritize major
stakeholders through a series of conducting five (5) Knowledge Leader
Interviews and Outreach Plan (DTL will finalize a robust community
engagement to provide information during all phases of the project.
DTL will help craft specific messaging for community outreach efforts
and a Public Relations Plan, website development to share information
about the project, its benefits and outreach process.
RESUME
services Project Planning & Management
Cultural Research/Interpretation/Concepting
Entitlements & Approvals
Environmental Design
Project Branding & Graphic Design
Signage & Wayfinding
Communications & Advertising
Community Outreach
Cultural Programming
Publishing
Education
Event Planning & Management
location Honolulu, Hawai‘i
client Michael’s Development Company
status In Process
Kūhiō Park Low-Rise & Homes Redevelopment
DTL was contracted by the Michael's Development Company and its
Kūhiō Park Low Rise and Homes Redevelopment project to review
cultural research and identify Cultural Themes to help guide the future
outreach, communications, design, programming, development, and
decision making into the future.
DTL will conduct one-on-one interviews with three key individuals,
host three small group conversations with the cultural navigators,
task force participants, and internal team members, execute a public
workshop to share the project’s cultural background, cultural themes
and gather feedback, and coordinate and present at the Kalihi-Palama
neighborhood board meeting.
DTL will develop branding materials for the project, and also develop
and execute earned media strategies to garner media attention and
awareness to develop key messages to promote the community
workshop and the project’s approval.
RESUME
services Project Planning & Management
Cultural Research/Interpretation/Concepting
Entitlements & Approvals
Environmental Design
Project Branding & Graphic Design
Signage & Wayfinding
Communications & Advertising
Community Outreach
Cultural Programming
Publishing
Education
Event Planning & Management
location Honolulu, Hawai‘i
client YMCA Nu‘uanu
status In Process
YMCA Nu‘uanu
DTL was contracted by the YMCA to assist in providing community
outreach and communications support for the expansion of the YMCA
Nu‘uanu campus to conduct community visioning charrettes at the
beginning, middle, and the end of the design phase to introduce the
project, collect feedback, share updates, and present final design plans.
DTL will research and develop the cultural and historical genealogy
to understand the yesterday and today of the site, the campus, the
organization, and the unique people and events that have helped
shape YMCA's tomorrow. DTL will organize one-on-one interviews
with trusted members of the community to serve as potential project
ambassadors to mitigate against potential concerns and communicate
project benefits.
DTL will produce communication tools and tactics to support the
successful roll out of the larger YMCA Nu‘uanu community. The
outreach efforts and feedback provided will be documented in a
community engagement report
Nu‘uanu YMCA
725 Kapiolani Boulevard., 4th Floor
Honolulu, Hawai‘i 96813
www.dtlstudio.com