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Home My WebLink AboutRD.13 Strategies 360 Hawaii (S360)STATEMENT OF QUALIFICATIONS N O T I C E T O P R O V I D E R S O F P R O F E S S I O N A L S E R V I C E S F I S C A L Y E A R 2 0 2 3 -2 0 2 4 Strategies 360 Hawaiʻi 850 Richards St., Suite 300 Honolulu, HI 96813 Strategies360.com PREPARED FOR: Mr. Douglass Adams, Director County of Hawaiʻi Research & Development 25 Aupuni Street, Suite 1301 Hilo, Hawaiʻi 96720 TABLE OF CONTENTS Statement of Interest Company Overview Overview of Services Provided Community Planning/Public Affairs Projects & References Our Team 3 4 5 9 10 20 STRATEGIES 360 • 850 RICHARDS STREET, SUITE 300 • HONOLULU, HI 96813 Mr. Douglass Adams, Director Department of Research & Development County of Hawaiʻi 25 Aupuni St. Hilo, HI 96720 RE: Statement of Interest & Qualifications FY 2023-24 Notice to Providers of Professional Services June 30, 2023 Dear Mr. Adams, Mahalo for the opportunity for allowing Strategies 360 (S360) to submit our Statement of Interest to provide professional services to the County of Hawaiʻi Department of Research and Development for fiscal year 2023-2024. S360 would like to be considered for the following categories of service: S360 Hawaiʻi is one of over 20 locations throughout the United States, Canada, and Indonesia. We are a fully-integrated, multi-disciplined strategic communications and public affairs firm. Our Downtown Honolulu office opened in 2016 and works directly with our headquarters in Seattle, Washington, as well as our offices in 12 other states and Washington, D.C. Our company is comprised of over 200 experts in their fields, with six full-time employees who call Hawaiʻi home. Our team of professionals boasts unrivaled expertise in public relations, public affairs, government affairs, coalition building, communications, media relations and strategy, integrated marketing, creative development, social media, advertising, and research- driven messaging. We are proud of our award-winning research team skilled at quantitative and qualitative analysis across a broad spectrum of focus areas and subject matter. We look forward to the opportunity to work with your department if we are selected. Please feel free to contact us with any questions or requests for additional information. Mahalo for your time and consideration. PRIMARY CONTACT: HONEY MALTIN-WISOT Director of Communications, S360 Hawaiʻi 808.445.0696 Email: honeymw@strategies360.com SECONDARY CONTACT: JENNIFER WONG Communications Manager, S360 Hawaiʻi 808.636.0134 Email: jennw@strategies360.com RD.3) RD.8) RD.13) Community Planning (Community and Economic Development, Community Engagement, Strategic Planning, Sustainability Systems) Education Program (Early childhood development; healthcare programs and services) Community Planning (Public Relations and Event Planning) W E A R E We’ve orchestrated strategic communications efforts that are big and small, high profile, and under the radar. A core component of our business model is the recognition that in order to maximize success, organizations must create the environment for success with stakeholder and constituency groups. A FULLY INTEGRATED STRATEGIC COMMUNICATIONS & PUBLIC AFFAIRS FIRM Strategies 360 (S360) is a fully integrated multi-disciplined strategic communications and public affairs company. Our team has unrivaled expertise in communications, media relations, media strategy, public policy, strategic positioning, integrated marketing, creative development, social media, advertising, business strategy, market research and polling, coalition building, and compelling, research-driven messaging. From the start, we set out to create something new. We’ve redefined the best practices of public policy, business, strategic communications, and marketing by blending them. By offering more services under one roof, we guarantee every client a seamless, tailored approach. With people on the ground in 13 states, Washington D.C., and Vancouver B.C., we have a lens into the distinct regional character and unique business and political trends of each state. Combined with our regional footprint of influence and perspective, Strategies 360 (S360) offers a reach you won’t find anywhere else. P A G E 4 MARKETING AND ADVERTISING DESIGN AND COPY WEB ENGINEERING DIGITAL MARKETING BRAND AND CREATIVE STRATEGY VIDEO PRODUCTION COMMUNICATIONS REPUTATION MANAGEMENT CRISIS COMMUNICATIONS MEDIA RELATIONS PUBLIC RELATIONS RESEARCH MESSAGE DEVELOPMENT TARGETING AND SEGMENTATION CAMPAIGN POLLING EXECUTIVE AND OPINION LEADER RESEARCH GOVERNMENT RELATIONS LOCAL STATE FEDERAL PUBLIC AFFAIRS COALITION BUILDING INITIATIVES AND CAMPAIGNS BONDS AND LEVIES SITING AND PERMITTING COMMUNITY RELATIONS P A G E 5 W E A R E A FULLY INTEGRATED STRATEGIC COMMUNICATIONS & PUBLIC AFFAIRS FIRM O V E R V I E W O F S E R V I C E S P A G E 6 Message Development Reputation Management Crisis Communications Media Relations Public Relations COMMUNICATIONS Solid messages. Sound messengers. The right media. Timing. These are the fundamentals of the best communications strategies. Whether placing a story in the most prominent national media, shaping coverage of a crisis, or engaging the grassroots on social media, we navigate toward success. Our team comes from major news organizations, political campaigns, and staffs of governors and members of Congress. Our services include the following: MARKETING & ADVERTISING Our team marries compelling messaging, stellar design, and the best tools and analytics to guarantee impact and action. Whether you're looking for web design and development, social media strategy, advertising, branding, or search and performance marketing — we'll not only get people's attention, we'll aim for fidelity and lasting change. Business Information Systems Technology Consulting and Auditing Legislative and grassroots advocacy systems Database integrations Infrastructure Management Managed hosting and services Custom cloud infrastructure design, implementation and management Web Application Development Mobile app and website development Geographic Information Systems (GIS) integration WEB ENGINEERING Making change requires innovative technology solutions. For our clients to make change in today’s world, the proper use of technology is critical. Moving far beyond just providing website development services, S360 has a whole host of innovative and cutting-edge technology services to help our clients make a difference. Our team provides an unparalleled level of skills and value for our clients. Our services include: O V E R V I E W O F S E R V I C E S P A G E 7 BRAND & CREATIVE STRATEGY At the heart of any successful and magnetic organization is a story. It’s the story about what you stand for and stand behind. It’s the story about what sets you apart from the pack. And it’s a story about what people become part of when they join you. Our in-house brand and creative strategy shop provides high-touch creative that takes this story-driven approach. From strategic brand positioning to development of verbal and visual identity systems to memorable brand expression, we’ve worked with some of the best in the business to uncover and articulate their stories. We also deliver arresting advertising and fundraising campaigns, marketing collateral, publications, and websites that inspire audiences to action. Issue Advocacy Campaigns & Elections Ballot Initiatives & Referenda Corporate Reputation & Branding Marketing Public Relations Media Colleges & Universities Telephone & Online Polling Focus Groups In-Depth Interviews Executive & Opinion Leader Interviews Online Qualitative Research Ad & Creative Testing RESEARCH You can count on us for research that is accurate and actionable. With years of experience, we've built our practice on methodological rigor and an outcome- oriented approach, helping our clients take on and win the toughest fights. On a broad range of issues, we have a record of providing our clients with data-driven strategies for framing the issue and winning the debate. We provide research services for a broad range of clients and applications, including:= Our research services include: O V E R V I E W O F S E R V I C E S Coalition Building Community Relations Initiatives & Campaigns Siting & Permitting PUBLIC AFFAIRS We build movements around the most important issues facing our communities. S360 works with our clients to align coalitions and educate and activate stakeholders, community members, and other interested parties. We bring strategy, messaging, advocacy, media, and research to the table, mobilizing communities behind initiatives, ballot measures, regulatory issues, and public works projects. We specialize in providing the following services: P A G E 8 GOVERNMENT RELATIONS In today's complex, hyperconnected world, we help clients get the win by developing sound strategies, crafting and framing solid messaging, and deploying the best communication and grassroots outreach to influence policy. Our team is our greatest asset, thanks in large part to our relationships. Our clients' success depends on S360's ongoing and recognizable presence on Capitol Hill, within federal agencies, and in state and municipal governments. Add to that our deep expertise in a broad range of sectors, and you can count on S360 to provide ongoing public policy and government relations expertise both in the nation's capitol and back here at home. Prospective supporter mapping exercise to identify influential groups and individuals that will be positively impacted by the department's proposed action. Persuasion outreach effort to educate targeted influencers on the potential adverse impacts and work to secure their support for the department and its proposed action. Supporter acquisition and activation programs that build a base of supporters and secure commitments to support the department and its proposed actions, including but not limited to testifying at public hearings, contacting decision-makers, submitting written testimony, offering positive quotes for public attribution, signing a letter of support/petition, or providing supporting comments. We engage and catalyze the public, helping to carry our clients' stories, issues, and causes from aspirations to successes. COMMUNITY AND STAKEHOLDER OUTREACH & ENGAGEMENT S360 can work to develop support from stakeholder groups that will publicly amplify the benefits the department brings to the local community. S360 may conduct a stakeholder mapping exercise to identify community groups and organizations that carry influence with decision-makers and develop an engagement strategy to build and mobilize a permanent base of support for the department and its endeavors, including utilization of a digital media supporter acquisition campaign, as appropriate. Our efforts may include: THIRD PARTY ALLY DEVELOPMENT Based on your specific needs, S360 may recommend an outreach effort to likely allies, starting with businesses and industries that tangibly benefit from the department and its proposed plans. While the shareholder outreach and engagement effort should be focused on prominent individuals or groups that carry influence with decision-makers, third-party ally development can focus on people and groups that stand to gain or lose the most. This outreach helps fill in the specific local benefits the department brings to the island community. P A G E 9 C O M M U N I T Y P L A N N I N G A N D P U B L I C A F F A I R S P A G E 1 0 P R O J E C T S A N D R E F E R E N C E S S360 was responsible for planning and executing an interim community engagement as well as a public affairs strategy. The goal was to engage with key decision-makers and community members as a means of bolstering support for Arion Energy and Pivot Energy’s RFP submission. Our team arranged one-on-one meetings with lawmakers, hosted virtual and in-person informational meetings, and accompanied our efforts with a targeted digital marketing and direct mail campaign. S360 received over a dozen letters of support for its proposed projects and received positive community feedback for the projects. S360 advertised, programmed, and facilitated a community open house, in which members of the public were engaged to learn more about the CBRE projects and provide their own input and feedback on the solar projects and a community reinvestment package. Over 100 residents attended the open house in-person and remotely. This open house allowed Pivot Energy and Arion Energy to build relationships with community members, while also ensuring their projects make tangible positive impacts to the immediate community. Our strategy and message delivery propelled Pivot Energy and Arion Energy to advance in the approvals process and secured bids for the CBRE Program. Samples of work on pages 11-13. CONTACT Luke Rickard Pivot Energy Director of Strategic Partnerships (970) 819-2252 lrickard@pivotenergy.net PIVOT ENERGY & ARION ENERGY COMMUNITY ENGAGEMENT & MARKETING CAMPAIGN C om mu nit y E ng a g em en t D ig i tal Mark et i ng C re a tive Des i g n P ubl ic Aff a i r s SC OP E OF S E RV I CE S Pivot Energy & Arion Energy sought to build Community Based Renewable Energy (CBRE), also called Shared Solar or Community Solar, on Oahu, Maui and the Big Island. The companies retained S360 to create and provide a community engagement plan in response to a Request for Proposals (RFP) to be selected as a CBRE provider. In addition to providing a plan, P A G E 1 1 P R O J E C T S A N D R E F E R E N C E S Virtual Community Meetings Community Open House PIVOT ENERGY & ARION ENERGY COMMUNITY ENGAGEMENT & MARKETING CAMPAIGN P A G E 1 2 P R O J E C T S A N D R E F E R E N C E S Community participation integrated into informational sessions to simultaneously gather feedback and foster positive relationships Comment cards were utilized to allow open house attendees to explain any concerns or comments about the project in their own words. PIVOT ENERGY & ARION ENERGY COMMUNITY ENGAGEMENT & MARKETING CAMPAIGN P A G E 1 3 P R O J E C T S A N D R E F E R E N C E S Digital Marketing PIVOT ENERGY & ARION ENERGY COMMUNITY ENGAGEMENT & MARKETING CAMPAIGN HNKOP's brand identity and promise as well as messaging framework for all materials. We created a comprehensive strategic communications and marketing plan, executed numerous digital media campaigns, along with print and radio ads and paid media opportunities. Together with the client, we crafted and issued news releases. Through its work with S360, HNKOP was able to expand its reach in Maui's Native Hawaiian community to educate and inform families about the variety of services available to them. Samples of work on page 15. CONTACT Melissa Hashimoto-Binkie Director of Operations, Hui No Ke Ola Pono (808) 442-6855 mhashimoto-binkie@hnkop.org P A G E 1 4 P R O J E C T S A N D R E F E R E N C E S Digit a l Mar ke tin g Cr eat i v e Se rvice s Pu b lic Re lat i o ns Ge ne ral Co ns ul tin g St rat egic Co mm un i c a tio ns B ran d De v el opm en t Me d i a R el a tio ns S CO PE O F SER V IC ES HUI NO KE OLA PONO STRATEGIC COMMUNICATIONS & MARKETING SERVICES Strategies 360’s role was to develop a comprehensive strategic communications and marketing plan for Hui No Ke Ola Pono (HNKOP) to grow awareness and utilization of its programs among the Native Hawaiian population on Maui. To do this, we conducted an inventory and analysis and audit of HNKOP and its programs to establish a baseline of client expectations and needs. During the course of three "deep dive" meetings, we worked with leadership and staff to develop P A G E 1 5 P R O J E C T S A N D R E F E R E N C E S Marketing (Digital & Print Collateral) HUI NO KE OLA PONO STRATEGIC COMMUNICATIONS & MARKETING PLAN Strategic Communications overdoses (especially those involving fentanyl), educate the youth, and coordinate efforts with various agencies such as first responders and health care providers. Strategies 360 (S360) was retained to assist in this effort through a digital and radio marketing campaign. This initiative would involve an education component that would not only promote the Task Force itself, but also provide the general public with statistics about opioid overdoses and inspire them to take an individual responsibility to reverse the epidemic. As part of our work, S360 developed a marketing campaign that worked within the Task Force's budget. This effort was strategically timed to coincide with HIFTF's Fentanyl Summit. As a result, marketing on social media and on the radio resulted in above-average results. In total, ads were seen or heard by Hawaiʻi County residents over 240,500 times over a 59-day period. Samples of work on page 17. CONTACT Jane Clement Executive Assistant, Office of the Mayor County of Hawaiʻi jane.clement@hawaiicounty.gov P A G E 1 6 P R O J E C T S A N D R E F E R E N C E S Digit a l Mar ke tin g Tr a d i tio nal Mark et i ng Cr eat i v e Se rvice s S CO PE O F SER V IC ES HAWAII ISLAND FENTANYL TASK FORCE DIGITAL MARKETING SERVICES The Hawaii Island Fentanyl Task Force (HIFTF) was faced with an important responsibility to their community: provide information that would save countless lives in Hawaiʻi County. Their mission is to reduce opioid deaths and emergencies by providing resources to reverse P A G E 1 7 P R O J E C T S A N D R E F E R E N C E S HAWAII ISLAND FENTANYL TASK FORCE DIGITAL MARKETING SERVICES Creative Services & Display Ads Social Media Advertising P A G E 1 8 P R O J E C T S A N D R E F E R E N C E S Digit a l Mar ke tin g Cr eat i v e Se rvice s Pu b lic Re lat i o ns Ge ne ral Co ns ul tin g S CO PE O F SER V IC ES COUNTY OF MAUI STRATEGIC COMMUNICATIONS & DIGITAL MARKETING CAMPAIGN Our work helped increase awareness about programs (workforce development, agriculture, sustainability) and resources available to help the people of Maui County cope, recovery, and succeed in the wake of economic uncertainty left by the COVID pandemic. Samples of work on page 19. CONTACT Tyson Miyake Chief of Staff, Office of the Mayor (Victorino Administration) (808) 214-8710 tysonmiyake@gmail.com The County of Maui engaged S360 to work with the Office of the Mayor to improve the County’s efficacy of economic relief programs and to develop a communications plan acknowledging the current community climate and concerns while creating opportunities to engage with the greater community to help with economic recovery at all levels. P A G E 1 9 P R O J E C T S A N D R E F E R E N C E S COUNTY OF MAUI STRATEGIC COMMUNICATIONS & DIGITAL MARKETING CAMPAIGN Digital Marketing Strategic Communications & Creative Services John White SENIOR VICE PRESIDENT, HAWAIʻI A veteran public affairs and economic-developmentstrategist, John leads S360’s Hawaii operations. He hasbuilt relationships and forged partnerships with a broadcross-section of public and private sector leaders inHawaii, including elected officials, construction industrystakeholders, and the local media. John joins S360 from the Pacific Resource Partnership(PRP), where he led Hawaii’s largest labor-managementcooperative program, representing the interests of theHawaii Regional Council of Carpenters and approximately240 contractors. Before joining PRP, he served as chief of staff to U.S.Congresswoman Mazie Hirono, who is now one ofHawaii’s U.S. Senators; a legislative aide to formerHonolulu Councilmember Duke Bainum; executivedirector of the Atherton YMCA, and a project manager fora land-use consulting firm. Will Kane SENIOR VICE PRESIDENT, HAWAIʻI As Senior Vice-President in S360’s Hawaiʻi office, Willbrings extensive legislative experience, as well as athorough understanding of educational and sustainabilityissues throughout the islands. This broad exposure hasallowed him to create positive relationships withindividuals, organizations and stakeholders statewide. Prior to joining S360, Will was Special Advisor to theHawaiʻi State Senate Committee on EconomicDevelopment, Tourism and Technology. Before that, hewas the Capital Improvement Specialist for the Ways andMeans Committee, directly reporting to now GovernorDavid Ige, and the current Senate Vice-President. Will has his Bachelor’s Degree in Elementary Educationfrom the University of Hawai’i at Manoa, which he put touse for 10 years as a public school teacher in Ewa Beach. Will volunteers and serves the community in many areas,including as President-Emeritus and currentSustainability Director for the Mililani Town Associationand as a member of the Honolulu City and County Boardof Water Supply Stakeholder Advisory Group. P A G E 2 0 O U R T E A M P A G E 2 1 O U R T E A M Honey Maltin-Wisot DIRECTOR OF COMMUNICATIONS, HAWAI'I Honey Maltin-Wisot, a veteran television news producerwith 25 years of experience, provides incisive strategiesand tactics to S360 clients as the Hawaiʻi Director ofCommunications. Her ability to manage staff and projectsin the high-pressure environment of TV news translatesinto top-level strategic communications for clients inHawaiʻi and across the West. Before joining S360, Honey was a News Producer for thetop news station in Los Angeles, before moving home totake on the role of Senior News Producer at the state’snumber-one news station, Hawaiʻi News Now. There, sheexecuted content-packed, deadline-driven newscastsdrawing on a versatile set of skills including videography,video editing, and social media. Honey loves to share with her daughter and husband theculture and community that make growing up and living inHawaiʻi so special. Honey is a graduate of Kamehameha Schools Kapālamaand earned her BA in Journalism at Bradley University inIllinois. Jennifer Wong COMMUNICATIONS MANAGER, HAWAI'I As a Communications Manager in the Hawaiʻi office,Jennifer coordinates with organizations to developstrategic communications plans through branddevelopment, media support and management, andcommunity outreach. Jennifer comes to the S360 team with an award-winning history in television news. As a news producerwith Hawaiʻi’s number one news station, “Hawaiʻi NewsNow,” Jennifer is the recipient of three Emmy Awardsas well as honors from the Associated Press. With herjournalism background, she provides S360 clients withexpertise in news and media relations, storytelling,multi-media production and video editing. Jennifer earned her bachelor degrees in journalism andEnglish from the University of Hawaiʻi at Mānoa. P A G E 2 2 O U R T E A M Allicia Thompson PUBLIC AFFAIRS MANAGER, HAWAI'I Allicia brings passion about politics and advocacy andexpertise in public policy and government relations to theS360 Hawai’I team. In her role as Public Affairs Manager,she is responsible for creating and executing outreach tokey influencers, elected leaders, and other governmentofficials to advance clients’ policy priorities. Alliciamanages grasstops and grassroots outreach and connectsthe power of advocacy to those that influence policychanges. Prior to joining S360, Allicia spent years advocating forworkers’ rights and high-quality public education as astate and national delegate for the largest singlestatewide public teacher’s union in the country, HawaiʻiState Teachers Association. In addition, she worked toadvance STEAM and other arts-based curriculum as aninstructor and mentor at a prominent performing artsstudio in Waipio, Hawaiʻi. Allicia earned her bachelor’s degree in ElementaryEducation, with an emphasis in Performing Arts from theUniversity of Hawaiʻi at Mānoa, and a master’s degree inEducational Technology and Leadership from LamarUniversity in Beaumont, Texas. Karen Dang OFFICE MANAGER, HAWAI'I As Strategies 360 Hawaiʻis Office Manager, Karen bringsdecades of experience in providing administrative supportacross a spectrum of areas, and ensuring projectoutcomes and key deadlines are met. With over 20 years in government service, Karen brings aunique set of skills beyond office management. She spentyears working in both the Hawaiʻi State House ofRepresentatives and Hawaiʻi State Senate, working withseveral senators and legislators. Most recently, she wasthe Committee Clerk for the Senate Committee on Energy,Economic Development and Tourism. This legislative workhas made Karen a valuable resource when navigatingthrough complicated legislative processes andprocedures. Additionally, she was the Executive Assistantfor the Director of the State Department of Labor andIndustrial Relations. Karen graduated with a Bachelor of Arts inCommunications from Chaminade University in Honolulu,Hawaiʻi. WWW.STRATEGIES360.COM WEBSITE LOCATION 850 RICHARDS STREET, SUITE 300 HONOLULU, HI 96813