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Home My WebLink AboutRD.9 - Island of Hawaii Visitors Bureau (IHVB) Statement of Qualifications for General Education and Training June 17, 2024 The Island of Hawaiʻi Visitors Bureau (IHVB) has the capacity to offer services in the Category of General Education and Training, Research and Development. These services include the design, development, and implementation of messaging/communication programs that include a wide range of media as well as the production/coordination of events and programs. All programs developed are in line with the County of Hawaiʻi Tourism Strategic Plan. IHVB’s office is located on the Kohala Coast, Hawaiʻi. We are an island chapter of the Hawaiʻi Visitors & Convention Bureau (HVCB), with a focus on the island of Hawaiʻi’s community and industry needs. The services provided may require travel throughout the island, the State, the continental US, and internationally. Primary place of business and office location: ISLAND OF HAWAIʻI VISITORS BUREAU 62-3595 ʻĀmaui Drive, Kohala Coast, HI 96743 (physical address) 67-1185 Māmalahoa Highway, Unit D104 PMB 324, Kamuela, HI 96743 (mailing/USPS address) Tel: 808-885-1655 | Fax: 808-885-1755 | email: islandofhawaii@hvcb.org Current on-site contacts: Scott Pauli Deanna Isbister Executive Director Director of Sales spauli@hvcb.org disibsiter@hvcb.org (808) 885-1055 (landline, direct) (808) 365-5612 (landline, direct) (808) 294-6551 (mobile) (808) 238-8432 (mobile Donna Kimura Kalei Bridges Director of Marketing Sales Manager dkimura@hvcb.org kbridges@hvcb.org (808) 365-5613 (landline) (808) 365-5611 (landline, direct) (808) 333-7581 (mobile) (808) 333-6505 (mobile) Primary contact at Hawaiʻi Visitors & Convention Bureau (corporate): Tom Mullen Senior Vice President, Chief Operating Officer 2270 Kalākaua Avenue, Suite 801, Honolulu, HI 96815 tmullen@hvcb.org (808) 371-6379 (mobile) HVCB is a private non-profit, member-based organization. Island Chapter offices can be found in every county. Collectively, we provide industry knowledge, resources, connections, and insight. We are stewards of the Hawaiʻi Island brand, not just as one of the world’s greatest travel destination brands, but as one of the world’s most precious resources and our home. IHVB also supports the Hawaiʻi Tourism Authority’s international marketing/messaging contractors based in Canada, China, Europe, Japan, South Korea, and Oceania (Australia and New Zealand). Company History The Hawaiʻi Visitors Bureau officially launched in 1945. The Hawaiʻi County Chapter, originally called Big Island Visitors Bureau was created in the early 1980s. The average number of employees at the Island of Hawaiʻi Visitors Bureau has varied through the years, from a kiosk in Kona and main office in Hilo to two fully-functioning offices – East and West Hawaiʻi, the one office, based in West Hawaiʻi. The pandemic also impacting staffing levels. Our current IHVB staffing level is four full-time workers, plus a full-time DMAP manager and CEP manager. IHVB Staff (as of this writing): Scott Pauli, Executive Director With more than 30 years in the Hawaiʻi hospitality arena, Scott was most recently general manager of Grand Naniloa Hotel Hilo, A Doubletree by Hilton. He has worked in various leadership positions with hotel brands such as Aqua-Aston, Courtyard, Fairmont, Four Seasons, and The Ritz-Carlton. Born and raised in Chicago, Scott studied international commerce at San Diego State University. Scott oversees all IHVB programs and serves as the lead liaison between island stakeholders and the HVCB. Deanna Isbister, Director of Leisure Sales Ms. Isbister develops partner relationships with wholesalers and travel agents and oversees island destination training. She has more than 30 years of experience in the hospitality industry in Hawaiʻi and the U.S. mainland. Most recently, she was director of sales at Courtyard by Marriott’s Hotel King Kamehameha’s Kona Beach Hotel. Deanna resides with her husband in Hōlualoa, Kona. Donna Kimura, Director of Marketing With 35+ years of hospitality industry experience, Ms. Kimura manages the public relations and social efforts for IHVB as well as develops/designs marketing programs and collateral. She works closely with HVCB to ensure the proper island (of Hawaiʻi) messaging in all consumer-facing materials. She also supports the executive director in developing tourism-facing messaging crisis situations. She is a lifelong resident of Waimea. Kalei Bridges, Sales Manager Raised in Hāmākua on the island of Hawaiʻi, Bridges previously held sales management positions at Hilton Waikoloa Village and the Island of Hawaiʻi Visitors Bureau. Bridges is a haumana of Hālau Manaola as well as an educator and cultural practitioner of Polynesian music and the arts. As sales manager, Kalei supports the director of sales in both the leisure and meetings markets. HVCB Support Tom Mullen, Senior Vice President, Chief Operating Officer, Hawaiʻi Visitors & Convention Bureau At HVCB, Tom holds the responsibility for finance and corporate services, contract compliance, business development, and travel industry partnerships. Before taking this role in 2015, he was chief administrative officer with the Los Angeles Tourism and Convention Board. He also held a 27-year position at American Express, where he spent the majority of his time in Hawaiʻi working in various sectors of the company. Brandon Goda, Compliance Analyst, Hawaiʻi Visitors & Convention Bureau. Brandon has been with the HVCB since 2009. In this role, he supports the entire HVCB team, including the island chapters by reviewing and processing all expenses and payment vouchers, ensuring accuracy and compliance with corporate, accounting, and travel policies. Prior to joining HVCB, he worked at Hawaiʻi Tourism Japan, then at Pacific University. Sample Projects: Attached Island of Hawai’i Final Report Spring 2024 STELLER.CO About The Campaign Summary The Island of Hawai’i invited two influential content creators to visit in the spring. Each of these influencers focused on sharing how to respectfully and sustainably explore the island, being mindful of the nature, culture and tradition of Hawai’i and supporting the Pono Pledge. Michelle Halpern of @Livelikeitsthewknd, took in waterfalls, volcanoes and sunrise ceremonies, along with a slew of hikes and delicious eats. Lauren Davis of @Foxandpines strolled black sand beaches, ziplined treetops and dove under water on snorkel excursions. Both embodied the deep appreciation and reverence for this island and it comes through in the passionate content that they shared with their audiences. About The Campaign Summary 3 Influencers published 94 Posts. Total Reach was 414.7K, with 12M Impressions. Each post got an average of 177.2 Engagements, 4.4K Reach, and $1.8K EMV Audience was 62% Women, mostly from United States. The campaign generated $172.9K EMV. Each post got an average of 177.2 Engagements, 4.4K Reach, and $1.8K EMV $70.5K60Instagram Stories $102.3KInstagram $65.8Facebook 81 12 1 8.7K 6.9K 428 3 60.9K 352.6K 0 Campaign Stats Performance EMVEngagementsPostsReach 4 16.7K 414.7K $172.9K94 Breakdown Performance 5 94 Posts 16.7K Engagements 414.7K Reach $172.9K EMV Content Creator Analysis Summary Due to the powerful influence and strong content of these creators, this campaign delivered 12 million impressions, nearly 8 million more than the 4.5M guaranteed - a 167% overdelivery! Both influencers shared far more than contracted. Each were contracted to deliver 12 stories yet Michelle shared 31 and Lauren shared 41 – evidence of the connection they each felt to the destination. Michelle’s stories on her 6 Tips for visiting Hawai’i were inspiring and educational. Her top performing reel hit 11,400 views, with over 300 comments. Her second reel hit 11k+ as well with two carousel posts that sparked a lot of engagement and discussion, as well as 400+ comments. Lauren took us on an adventure through her stories, highlighting the variety of outdoor activities and stunning nature that the island holds. Her top performing reel listed out suggestions for respectfully visiting Hawai’i and it reached 30,300 views. Her carousel posts were liked by nearly 2000 each, and her second reel hit an impressive 15.5k views as well. Performance Top Performing Posts Showing the best performing posts of top 3 influencers in the campaign 04/19/24 83 1.9K 100 Lauren Davis 03/19/24 MICHELLE ✈ Luxury Travel + Beautif...80 314 28 04/15/24 Steller Destinations 69 71 3 7Click Here For Post Click Here For Post Click Here For Post 3 Influencers Lauren Davis 83 MICHELLE ✈ Luxur... 80 Steller Destinati... 69 339.4K Reach 72.4K Reach 2.9K Reach Members Reach refers to the number of people who have viewed an influencer's campaign posts 8 Content Campaign Posts Top Posts by All Influencers Showing up to 16 posts per influencer, sorted by reach Likes Comments Views Tapbacks Plays Replies KEY Lauren Davis 05/10/24 709 709781850 83 46 Eng.Reach EMVPosts 13.1K 339.4K $96.4K0.77% Eng. Rate 05/10/24 05/10/24 05/10/24 10 Click Here For Lauren’s Instagram Highlight of Island of Hawaii Page 2/4 Lauren Davis 05/10/24 1143 754713 05/10/24 05/10/24 05/10/24 11 My favorite trail on the island of Hawai‘i 💚Akaka Falls Trail located in Akaka Falls State Park is a loop hike that takes you to two large waterfalls in a lush rain forest near Hilo. 67 MARCH RECAP 〰 Spent the month traveling around Mexico, Hawaii and Tokyo. Currently exhaus... 8.9K 585 35 8.9K Page 3/4 Lauren Davis 05/10/24 806 5886725762 05/10/24 05/10/24 05/10/24 12 Page 4/4 Lauren Davis 05/10/24 589 7447176995 05/10/24 05/10/24 05/10/24 13 Steller App Content: 1 Bookable Trip Itinerary on Steller Lauren Davis 14 Steller App Content: 10 Moments Lauren Davis 15 Steller App Content: 10 Moments Lauren Davis 16 Steller App Content: 10 Moments Lauren Davis 17 BONUS: 1 Steller Story MICHELLE ✈ Luxury Travel + Beautiful Stays 04/12/24 Here’s why you shouldn’t sleep on the Island of Hawai’i when choosing your next Hawaii vac... 347 35 631 16 MARCH RECAP 〰 Spent the month traveling around Mexico, Hawaii and Tokyo. Currently exhaus... 361 17 Thank you guys for following along on this trip with @theislandofhawaii and @stellerdestin... 624 198.9K 6.1K 😌 @konajoecoffee @theislandofhawaii @stellerdestinations #ponopledge 80 37 Eng.Reach EMVPosts 3.5K 72.4K $74.2K0.27% Eng. Rate 03/31/24 03/25/24 03/25/24 18 Click Here For Michelle's Instagram Highlight of Island of Hawaii Page 2/4 MICHELLE ✈ Luxury Travel + Beautiful Stays 03/25/24 @theislandofhawaii @stellerdestinations #ponopledge ☕ Lastly for my fellow coffee lovers,... 667 27 656 29 @theislandofhawaii @stellerdestinations #ponopledge To dive deeper in to Hawaiian culture:... 692 25 Did you spot the rainbow? 🌈 😌 theislandofhawaii stellerdestinations 🌋 Hawai’i Volcanoes Na... 166 11 8.9K 1 An island favorite @theislandofhawaii @stellerdestinations #ponopledge 03/25/24 03/25/24 03/25/24 19 Page 3/4 MICHELLE ✈ Luxury Travel + Beautiful Stays 03/24/24 @theislandofhawaii @stellerdestinations #ponopledge Something that’s really special about ... 586 49 1.1K 21 So peaceful down here 😌 @theislandofhawaii @stellerdestinations #ponopledge 642 16 The hike down to the beach is about 25 minutes along a pretty rocky path—recommend startin... 921 311 2 This morning spent in Pololū Valley 󰚗 we’re headed down here to the black sand beach @the... 03/24/24 03/24/24 03/24/24 20 Page 4/4 MICHELLE ✈ Luxury Travel + Beautiful Stays 03/23/24 @theislandofhawaii @stellerdestinations #ponopledge A couple quick tips for visiting both:... 738 55 773 53 Here’s another view 🤩 @theislandofhawaii @stellerdestinations #ponopledge 735 46 If you’re exploring the Hilo side of the island then you need to go check out Rainbow Fall... 743 472 1 This is @theislandofhawaii’s tallest “sheer drop” waterfall. It’s more than 2x the height ... 03/23/24 03/23/24 03/23/24 21 Steller App Content: 1 Bookable Trip Itinerary MICHELLE ✈ Luxury Travel + Beautiful Stays 22 Steller App Content: 10 Moments MICHELLE ✈ Luxury Travel + Beautiful Stays 23 Steller App Content: 10 Moments MICHELLE ✈ Luxury Travel + Beautiful Stays 24 Steller App Content: 10 Moments MICHELLE ✈ Luxury Travel + Beautiful Stays 25 Steller Destinations 05/10/24 Yes! 󰚖 #ponopledge 27 17 1 Our creator Michelle from @livelikeitsthewknd went to the Island of Hawai’i and shared som... 3 We sent Michelle from livelikeitsthewknd to the Island of Hawai’i and she brought us on a ... 71 3 1.5K #ponopledge 69 11 Eng.Reach EMVPosts 88 2.9K $2.2K0.21% Eng. Rate 04/29/24 04/15/24 04/15/24 26 Click Here For Steller's Instagram Highlight of Island of Hawaii Page 2/3 Steller Destinations 04/15/24 #ponopledge 18 1 22 #ponopledge 18 #ponopledge 21 1 Waterfall chasing sounds like an A+ activity on Hawai’i #ponopledge 04/15/24 04/15/24 03/23/24 27 Page 3/3 Steller Destinations 03/23/24 We love her sentiments! 💫 #ponopledge 25 #ponopledge 🌺 43 1 Drooling over Michelle’s Steller trip to the Island of Hawai’i! #ponopledge 44 03/23/24 03/22/24 28 The message of conscientious travel resonates with the Steller audience as proven by the incredible overdelivery of the spring campaign. Island of Hawai’i could capitalize on the upcoming World Oceans Day celebration. Steller can work with Lauren (@FoxandPines) and Michelle (@LiveLikeItsTheWknd) to utilize content captured during their trip to the Island of Hawai’i and create new posts that speak to World Ocean Day for posting on June 8th. This is a natural continuation of the destinations partnership with these two influencers. This campaign extension also provides an efficient, turnkey way for Island of Hawai’i to promote their message of conservation during this world wide holiday, driving more like-minded, service-focused and eco-conscious travelers to the island. Commitment: $ Due by June 3rd Recommendations for an Additional Campaign Sample Projects: Pono Communications – Steller/Bing Travel IHVB selected 2 of 10 fully vetted influencers for this project, Michelle Halpern (March 11-14) and Lauren Davis (April 6 – 9). IHVB worked with Steller to provide each influencer with a complete itinerary based on their interests. See attached final results. IHVB also partnered with Steller for World Oceans Day (attached report). Pono Communications – Rediscovering Hawaiʻi’s Soul IHVB worked with COH and Fairmont Orchid to host the initial briefing of RHS to hotel management (islandwide). Briefing attendees were also privy to Abstract Collabʻs activity (post- meeting) which included components of wellness, abstracct painting, and live music by Jake Shimabukuro. COH is currently in discussions with their cultural team for possible next steps. International – Sister City IHVB worked with COH on a successful sister city trip to Japan in mid-April. Travel Trade – Showcase IHVB coordinated 4 travel trade training/reception programs in Texas to include: Houston (June 3), Austin (June 4), Dallas (June 5), and Plano (June 6). Additionally, IHVB, partners, and cultural ambassadors visited the Southwest Airlines offices. Partners included: Castle Resorts Hawaiʻi, Courtyard King Kamehameha’s Kona Beach Resort, Fair Wind Cruises, Four Seasons Resort Hualālai, Grand Naniloa Hotel Hilo, A DoubleTree by Hilton, Hawaiʻi Forest & Trail, KapohoKine Adventures, Mauna Kea Resort, Outrigger Kona Resort & Spa, Royal Kona Resort, and The Umauma Experience. Ambassadors: Nalu Barrett, Kaleo Perry, Jaime Perry, Nāmakana Davis-Lim, Kapuanalani Lopes, and Keola Acol. Also in attendance (and promoting mindful travel/Pono Pledge was COH Tourism Specialist Sherri Nakagawa. Island of Hawaii World Oceans Day Report Influencer Program Report Powered by klear.com About The Campaign Summary 3 Influencers published 14 Posts. Total Reach was 202.2K, with 1.3M Impressions. Each post got an average of 124.4 Engagements, 14.4K Reach, and $1K EMV Audience was 60% Women, mostly from United States. The campaign generated $14.2K EMV. $6K18Instagram Stories $8.2KInstagram 12 2 109 1.6K 54 5.2K 197K Campaign Stats Performance EMVEngagementsPostsReach 3 1.7K 202.2K $14.2K14 Breakdown Performance 4 14 Posts 1.7K Engagements 202.2K Reach $14.2K EMV Performance Top Performing Posts Showing the best performing posts of top 3 influencers in the campaign 06/08/24 Lauren Davis 83 1.6K 26 06/08/24 MICHELLE ✈ Luxury Travel + Beautif...80 28 06/09/24 Steller Destinations 69 20 1 5 Audience Demographics Performance Adventure Interests Hiking Mountain Travel 74% 52% 44% 36% 12 - 17 Age 18 - 24 25 - 34 35 - 49 3% 22% 54% 20% AdventureUnited States 60%30 Avg. Age Women Audience that was exposed to the campaign posts on Instagram.6 3 Influencers Lauren Davis 83 MICHELLE ✈ Luxur... 80 Steller Destinati... 69 198.3K Reach 3.8K Reach 126 Reach Members Reach refers to the number of people who have viewed an influencer's campaign posts 7 Content Campaign Posts Top Posts by All Influencers Showing up to 16 posts per influencer, sorted by reach Lauren Davis 06/08/24 Happy World Oceans Day! 💙 Reflecting on my recent trip to Hawai‘i, the stunning blue ocean... 1.6K 26 1.1K 291.2K 14 1.1K 1513 3 2 83 4 Eng.Reach EMVPosts 1.7K 198.3K $10.9K 06/08/24 06/08/24 06/08/24 9 MICHELLE ✈ Luxury Travel + Beautiful Stays 06/08/24 Read more tips for protecting our oceans and exploring mindfully on @theislandofhawaii tha... 492 23 28 Here are some tips for protecting and preserving our beautiful ocean in @theislandofhawaii... 547 17 @stellerdestinations #ponopledge #islandofhawaii #visitislandofhawaii #mālamahawaiʻi Shari... 610 9 2.2K Celebrating World Oceans Day with a few favorite snaps from a recent trip to theislandofha... 80 4 Eng.Reach EMVPosts 79 3.8K $3.2K 06/08/24 06/08/24 06/08/24 10 Steller Destinations 06/09/24 #ponopledge 20 1 21 #ponopledge @foxandpines @theislandofhawaii 18 1 Lauren gives us an important list of how to preserve and respect places like @theislandofh... 18 Read her important caption honoring #worldoceansday2024 #ponopledge @theislandofhawaii @ke... 69 6 Eng.Reach EMVPosts 2 126 $145.8 06/08/24 06/08/24 06/08/24 11 Page 2/2 Steller Destinations 06/08/24 #PONOPLEDGE @theislandofhawaii WHICH OF @LIVELIKEITSTHEWKND OCEAN PHOTOS DO YOU 🩵 MOST? 󰗃 23 HAPPY WORLD OCEAN’S DAY! 🌊 WE LOVE THIS TRIBUTE FROM @FOXANDPINES #PONOPLEDGE @THEISLANDOF... 27 06/08/24 12 Thank You Powered by klear.com