HomeMy WebLinkAboutTA.10 - ZED DigitalREQUEST FOR INFORMATION
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REQUEST FOR INFORMATION
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COVER LETTER
Attn: Mr. Victor Kandle,
Mass Transit Administrator
County of Hawaii,
25 Aupuni St., Hilo,
Hawaii, 96720
Dear Team,
We are writing to express our interest in providing Programming Services for Public Transit App
Development as outlined in the Additional Notice pursuant to HRS Sec. 103D-304(b). At ZED Digital, we
bring over 7 years of extensive experience in implementing cutting-edge trip planning and mobile
ticketing solutions for transit.
Our headquarters are in Columbus-OH. We hold a National Women’s Business Enterprise Certification
WBE by the Federal Government.
We believe our extensive experience and proven track record in developing public transit applications
make us a strong candidate for this project. We look forward to the opportunity to further discuss how
we can contribute to the success of Hawaii’s public transit system.
I will be your primary contact and am authorized to enter contracts on behalf of the firm. You can reach
me at 614.523.3974 sumithra@zeddigital.net, or 1275, Kinnear Rd. Columbus, Ohio 43212, in case of an
interview.
Sumithra Jagannath
President, ZED Digital
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Firm Information
Firm Name: Closerlook search services Inc DBA ZED Digital
Contact Name: Sumithra Jagannath
Title: President
Phone: 614.523.3974
Email address: sumithra@zeddigital.net
Location: 1275, Kinnear Rd. Columbus, Ohio 43212
Age of the firm: 17 years
Number of employees over the past 5 years: 25
Individual Qualifications
Sumithra Jagannath (20+ years)
Project Role: Project Manager
Workload Availability: 25%
Skills: Project management, Usability Engineer,
Digital Marketing Strategist
Experience: President, ZED Digital, Digital
Marketing & Software Development, Professor
of Usability
Education: B.Eng (Computer Science, 1990; M.Sc
Computer Science 1992, McGill University
William Roberts (7+ years)
Project Role: Full-stack developer
Workload Availability: 100%
Cloud hosting with Google Cloud and AWS
HTML, CSS, JavaScript, Jquery, JSON, Angular, C#,
and SQL
Otterbein University: 2010 – 2014
Columbus, OH
Bachelor's of Science: Math and Science
Education
Karthik Hariraj, Hardware & Cloud Engineer
PROJECT ROLE: Installation, Test, and
maintenance lead, hosting lead
Workload Availability: 100%
Education: Bachelor of Engineering in Computer
Science, (2015 – 2019)
Technical skills: Internet of Things, Payment Card
Industry
Ruban Jayakumar (14+ years)
Project Role: Lead Software Engineer & Architect
Workload Availability: 100%
Skills: Software Architect for ZIG, ASP .NET, Data
Aggregation, Web, and App Development
Experience: MDOT, CDOT, TARC, ACRTA, ZED
Digital, COTA, Cleveland RTA, Ehash Software
Solutions
Education: B.E, Computer Science and
Engineering – Anna University
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Johnny Anthony, Mobile App Developer ZED
Digital
PROJECT ROLE: Cyber Security Specialist, Test,
and maintenance lead
WORKLOAD AVAILABILITY: 100%
Education: Bachelor of Engineering in Computer
Science from Sri Krishna College of Technology,
Coimbatore (2015 – 2019)
Technical skills: Android Programming, Block
Chain, Network Security, Internet of Things,
Payment Card Industry Security
Emerson Keppler
CREATIVE DIRECTOR
Workload Availability: 25%
Education
B.F.A. Graphic Design & Advertising – Columbus
College of Art and Design
Skills
Graphic design, UX/UI, Mobile app design,
Proficient with Mac and PC, & full Adobe Suite!
References
CLIENT’S REFERENCES
ACRTA, Lima OH
2023 till Ongoing
Multimodal trip planner with Fixed Route,
On Demand services, Lyft, AVL validators
onboard vehicles
Brian Wildermuth
Co-Executive Director
brian@acrta.com
Ecolane Inc
2022 till Ongoing
Mobile ticketing and trip planner
integrating fixed route, On Demand, ADA,
Microtransit, Uber, Lyft, Bikeshares,
Scooters in single app X4MaaS.
Contactless mobile ticketing, onboard
validators – sensors with ADA Compliant
validation with phone in pocket
Susan Clutter,
Director, Business
Development, Ecolane
susan.clutter@ecolane.com
ViaPlus (Vinci
Highways)
2022 till Ongoing
Multimodal Trip Planner platform Richard Arce
President
Email: arce@viaplus.com
LETS Public
Transportation
2023 till Ongoing
Michigan Mobility Wallet with MaaS trip
planner and mobile ticketing, trip booking for
Demand Response services
Adam Baranski
Deputy Director
abaranski@livgov.com
Clinton Bluebus
2023 till Ongoing
Michigan Mobility Wallet with MaaS trip
planner and mobile ticketing, trip booking for
Demand Response services
Ty Piontek,
Operations Manager
(989) 534-2704
piontekt@clintontransit.com
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Experience Statement
From Transit Mobility as a Service Solutions to Contactless Mobile Payment and fraud detection
sensors, ZED Digital has always been at the cutting edge of technology. We help our partners by
offering the most innovative technology solutions, transforming their everyday tasks into smart
experiences.
COMPANY
ZED Digital is a solely owned OHIO S-Corp founded in Columbus OH 2005. We are certified DBE by
INDOT and WBENC certified woman-owned business with headquarters in Columbus- OH and satellite
offices in Orlando-FL and Montreal-Canada. We have a staff of 20 people with a combined experience
of 80+ years in the Transit industry. We have served over 100 clients.
QUALIFICATIONS AND HISTORY
ZED Digital has a unique competitive advantage compared to other Smart Mobility Software companies.
Our MaaS mobility aggregation platform, called CloserLook Search®, has powered MaaS needs of several
large implementations such as statewide multi-agency Multi modal Trip planner+Mobile Ticketing
platform for MDOT and CDOT, Central Ohio Transit Authority, Ohio Department of Transportation,
Transit Authority of River City (TARC), Greater Cleveland RTA. CloserLook Search® has successfully
powered our MaaS and trip planner solution ZIG™, which has been used since 2017 by Transit agencies
such as: Greater Cleveland Regional Transit Authority, Central Ohio Transit Authority, Transit Authority
of River City (TARC, Louisville KY), and more recently Palm Tran (West Palm Beach FL).
ZED Digital is a Transit Technology company with over 25 years of custom software development and
over 7 years of extensive experience in implementing cutting-edge solutions in transit technology,
specifically specializing in AI Enabled Mobility as a Service and mobile ticketing solutions.
ZED Digital has a proven track record in developing and managing transit software solutions. We have
7+ years experience implementing Multi modal Trip planner +Mobile Ticketing solutions for major
clients such as TARC, SEAT, GCRTA, ACRTA, BJCTA. We provide state-wide MaaS + Mobile Ticketing
solutions for Colorado Department of Transportation and Michigan Department of Transportation,
with a muti-agency solution in a single Multi modal Trip planner+Ticketing platform. The ZIG Multi
modal Trip planner and ticketing solution proposed for BFT can be viewed in the video link below.
Our Mobile Ticketing solution has won international awards.
ZED Digital's Superwallet solution has not only been successful in delivering cutting-edge transit
technology but has also been recognized internationally. The solution has received prestigious awards in
the industry, highlighting its innovation, effectiveness, and impact on enhancing the transit experience
for users.
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ZIG Mobility as a Service app in 200+ cities.
We propose ZIG Mobility as a Service trip planner app capabilities currently available in 200+ cities in 45
states. The features of ZIG include:
Mobile Ticketing Capabilities
Purchase tickets for multiple modes in one app. Board with phone in pocket. Fully automated
fare purchase and validation
Multi modal Trip Planner
Multimodal ticketing for all your modes in one app combines Fixed route, ADA/Paratransit,
Microtransit, Demand Response. Obtain a real-time cost of your entire travel and first/last mile
connection options to transit rides.
Realtime crowding data on vehicles
Our mobile app will inform your riders in real-time on vehicle occupancy and crowd levels.
Trip Origin/Destination Analytics
Our trip planner provides real-time boarding and alighting data for passengers. This data offers
insights for route planning
Real-Time transit visualization on trips planned
View your bus arriving on a map and the ETA to your stop. Obtain notifications of delays in real-
time
Find places, landmarks, attractions
Find your destinations and plan a ride within clicks. Obtain door to door directions.
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Real-time generation of bus schedule
ZIG generates PDF documents of your schedules in real-time. This is a unique feature of ZIG.
No more outdated PDFs of your bus schedules.
ZED Digital has a unique competitive advantage compared to other Smart Mobility Software companies. We
introduced the first hands-free ticketing solution in North America which provides Contactless, queueless and
cashless ticketing.
a. We provide hands-free ticketing – where rider fares and passes can be automatically verified as
a person on boards the vehicle, with the phone in their pocket. This provides a seamless rider
experience and interaction with County of Hawaii.
b. Only ADA compatible device in the market.
c. Our validators combine multiple validation modes QR codes, Aztec bar codes, Bluetooth and
NFC validation integrated into a single cell-phone sized unit.
d. Our mobile ticketing app provides automated ID verification for seniors/students/special fares.
The hardware and software combined solution proposed above has the following additional
benefits to COUNTY OF HAWAII:
1. OFFLINE PROCESSING: Our validators can validate tickets even in case of limited or no Internet
connectivity on rider mobile phones.
2. Our validators will provide the ability to purchase a ticket, display arrival info or alerts in an offline
mode. They will use integrated WiFi hotspot to provide connectivity to riders who are offline.
3. Our validators onboard the vehicles provide a reliable approach to fraud detection to track fare
evasion.
4. ZIG validators provide the real-time vehicle occupancy data to riders via the app. This is a COVID safety
measure.
5. Validators alert riders of social distancing if they are too close to each other.
6. Sensors provide data to help drivers prioritize their order of inspection to avoid discrepancies.
7. Sensors automatically trigger real-time alerts about riders that ride past the destination within their
permitted fare.
8. Sensors can enable the Agency to learn rider habits and preferences and personalize the rider
experience in future or to make system improvements. For example validators can tell us how much
time a user waits at a stop before they boarded.
9. The sensors will enable COUNTY OF HAWAII to deliver personalized messaging to each rider directly
to their smartphone.
10. The in-built GPS in sensors provide location-based services with higher accuracy than relying on the
GPS on user phones.
Description of Hardware Validators
Touchless features to increase safety and restore riders' confidence!
In 2018, ZED Digital was one of the first to successfully introduce a multi format validator that included
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Internet of Things technology combined with traditional QR and Bar Code validation. Our validators are fully
patented and can support all of the following modes:
• QR code validation
• Bar code validation
• Bluetooth validation
• NFC validation with phone
• NFC smart card validation
• * New feature: Contactless BLE for onboard credit card purchases by NFC tap, chip or swipe credit
cards
Our validators ensure validation and usability with limited or no internet connectivity (Offline
Validation).
The ZED contactless fare validation process is described:
1. Plan for a trip and purchase fares with the mobile
ticketing app.
2. The rider decides if they would like to use the
Bluetooth based automatic validator or if they would
like to manually scan a QR code.
3. If the user selects QR code, they can activate the ticket
on mobile app with a single click and view the QR code
on their phone. The user can then scan the code on
the QR code scanner provided on the validator.
4. In the automatic scan or Bluetooth mode, the mobile app notifies the users to turn on their phone’s
Bluetooth port.
5. The user then activates a ticket using a one-click action before boarding.
6. As the rider boards the vehicle, the Bluetooth validator on the bus will communicate with the rider's
mobile phone and auto validate the ticket while the phone remains in the user’s pocket.
7. The driver will see a green light on the sensor unit indicating a valid ticket or a red light indicating an
invalid one.
8. In the case of red light, the driver can verify the authenticity of the ticket using visual validation: color
of phone screen (red or green), the time remaining for the ticket to expire (ticking clock), the date and
will see if it is a special fare (discount ticket).The driver can touch the phone screen to move the QR
code to ensure it is not a screenshot.
9. Touchless Next Stop request to the driver from the mobile app. No more pulling chords or touching
bus surfaces!
10. Touchless SOS emergency request and alerts to drivers and control rooms in case of health
emergencies onboard
QR Code Scanner, NFC & Bluetooth
ZED’s validator combines multiple technologies in a single unit.
• The sturdy design is vandalism proof.
• Customizable length power cables will be supplied to connect to the DC power outlet on the bus
• The power connection is built into the connector box on the back of the validator to prevent
yanking or breaking.
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• The chords are hidden inside the mounting pole at the back to prevent vandalism and are
connected to the power supply on the bus from under the dashboard.
• The validators will be installed behind the farebox on the flat dashboard surface approximately
midway between the doorstep and the driver.
• The range of the Bluetooth sensors will be limited to 2-3 feet around the farebox area to ensure
accuracy of scanning.
Contact and contactless EMV (cEMV) payments (Open Payment)
Our validators have been recently enhanced to accept credit card payments onboard with a smooth
magnetic stripe swipe path, durable EMV chip contact insertion slot, and fast EMV/NFC contactless
tapping pad from contactless cards and most mobile wallets and wearables including Apple Pay, D-PAS,
ExpressPay, Google Pay, MCL, PayWave, and Samsung Pay.
This enhanced feature will enable Metrolink to accept credit card payments directly onboard the
coaches without the need to use the mobile app. Riders can swipe their credit cards directly on the
validators to purchase a ticket.
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ELECTRONIC Validators With Contactless eMV (cEMV), QR Code Scanner, NFC & Bluetooth
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OPTIONAL ALL DOOR BOARDING
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VALIDATOR ANALYTICS
ZIG offers unique analytics that combines all mobility options, including public and private transportation
modes. ZIG is the only tool to provide such deep analytics for public and private modes combined in a single
device.
● The data is available in real-time.
Transit agencies know that reducing ride times and wait times, developing a reputation of reliability, and
offering a safe service are critical for both the rider experience and enticing new riders to use the
system.
ZED’s Approach is to use Big Data Analytics to understand rider expectations. Our Data Analytics
platform helps you keep up with, and surpass, rider expectations.
Assess real-time data on rider wait times, overall ride times, and headways across all routes. This will
allow you to quickly identify potential pain points for your riders, and areas of improvement for your
service.
The post pandemic route optimization changes need to cater to a changing work schedule as well as
origin and destinations of trips. To this end, our solution delivers Origin/Destination analytics and
heatmaps to help track the changes in rider commuting habits. This data will help tailor the solution to
changing rider needs in a post pandemic world.
Heatmap, charts of rider trip origin/destination changes during and after Pandemic
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Changes in rush hour commute before and after
Pandemic
Support
We provide Emergency telephone support with 2-hour response 24 hours a day, 7 days a week, including all
regular American holidays (Thanksgiving, Christmas, New Year's, Memorial Day, 4th of July, Labor Day).
We assign notified issues to one of the two categories listed below, based on severity.
Category 1
Site Outage/Emergency Support
Category 2
Tech support and regular maintenance
Issues that render the software as a whole or
any vital function unusable
Issues causing the software to function correctly, but
continually slow
Actions that severely compromise the security of
the software or data held within it
Minor faults where parts are not functioning properly,
but this does not affect the overall impact of the
software
Data logged by the webserver is corrupt. All other scheduled maintenance work or software
additions/changes
Emergency messages or information to be
distributed on the website or via email
blasts/social media etc.
Updates that occur that need our support during or
after business hours
Please call our emergency hotline at 614 383
9993 or email helpdesk@zed.digital. We will
begin to work within 2 hours of your
notification. This includes holidays and after
hours.
Please email your account representative or
helpdesk@zed.digital. Our service policy is to deliver a
resolution within 1-2 business days, depending on the
complexity of the issue.
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