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HomeMy WebLinkAboutSession01_Park It Right, HawaiʻiKathleen Rooney Director of Transportation Policy & Programs Ulupono Initiative Park it Right,Hawaiʻi ⚬Parking reform in Hawai ʻi ￭Why undertake? ￭Who’s done it? ￭How to talk about it? ⚬Parking Game ⚬Discussion 3 Session Agenda TRANSPORTATION 1.23M cars with 3 -4 spaces/car = 4.5M spaces At an average 330 sq. ft. per space = -1.498B sq. ft. 4 TRANSPORTATION A lot of parking on Hawai‘i ... X 35! -34,000+ acres -53 sq. miles Parking spaces for state = Waikiki 35 WAIKIKIS Or the size of Kap āpala Ranch 5 5 TRANSPORTATION Why rightsize parking? 6 ⚬Local land & control ⚬Untapped potential for mode shift ⚬Expensive to build Tra nsc ending O il:Hawai‘i’s Path to a Clean Energy Economy: https://elementalexcelerator.com/transcending-oil/ “New report shows alarming hidden costs of parking in Hawai‘i” – KHON2 ⚬Up to $60,000 per structured space ⚬$180-$410/unit added to monthly rent ⚬$84,000 for someone looking to buy a 2- bedroom, or about 20% of the average condo purchase price in urban Honolulu ⚬1-2% of gross sales for the retail storeowner 29% of reducing trips can be derived from rightsizing parking Hidden C osts of Pa rking: https://ulupono.com/news-listing/report-reveals-the-hidden-costs-of-parking-in-hawaii/ ⚬State ￭Key destination parking management ￭Climate Change Commission priority ￭Delegation of parking authority to non -county actors ￭Parking surcharges on state highways⚬ Oʻahu ￭Ordinance 20 -41 ￭Restricted Parking Zone passage⚬General - More people willing to pay than expected in surveys⚬Maui – Park Maui 7 TRANSPORTATION Success in Hawaiʻi to date ⚬Focus groups ⚬Annual surveys ⚬Case studies ⚬Lessons learned ⚬On -going communication/ outreach San Diego, CA 8 TRANSPORTATION How we say it is as important as what we say Austin, TX Ma ui, HI Washington, DCSan Francisco, CA ⚬Listen and then guide ￭How can I park legally? ￭How do I benefit now? ￭How does it improve public access? ￭How does it benefit all of us, both now and in the future? 10 TRANSPORTATION Communications Toolkit 11 ⚬Clear and crisp is best ⚬Compelling arguments ￭Convenience of time and money ￭La nd utiliza tion ⚬Methods ￭In-person for engagement ￭Personal stories and data for persua sion ￭Social to share practical upda tes TRANSPORTATION Strongest messages and methods ⚬Avoid triggering language ￭Rates, not charge or price ￭Benefits or amenities , not c ost ￭Costly mandates , not requirements or minimums ￭Descriptive adjectives, not reform or management ⚬Cleaner, crisper programs are more persuasive ⚬Revenues need to be clearly reinvested ⚬Kama ʻāina discount needed ⚬Address equity concerns proactively ⚬Leverage technology for convenience as much as possible 12 TRANSPORTATION Programmatic implications 13 TRANSPORTATION Gamefication ! “The Parking Game” ©2024, The UrbanWorks Institute, Paul Barter. The Parking Game This work is licensed under a Creative Commons Attribution 4.0 International License: CC BY-SA 4.0 DEED: Attribution-ShareAlike 4.0 International. 14 Discussion TRANSPORTATION ⚬Thoughts? ⚬Questions? ⚬Ideation?