HomeMy WebLinkAboutDS.2-CHAOS THEORY0
May 8,2024
Dear County of Hawaii Transit and Information Technology teams,
At Chaos Theory,we are passionate about making connections.Connections between people,
connections between ideas,connections between cultures,connections between families and
friends.And we recognize that regional mobility is a critical infrastructure component in making
and maintaining connections within a community.
Given the importance of providing transit riders with simple and reliable mobility tools,we have
developed our Transit Technology practice with the goal of supporting and improving transit and
mobility systems with emerging technologies,great user experience,and world class visual design
-capabilities that we have used to build the Community Transit website,and to support other
regional agencies,including Sound Transit.
We are excited by the potential opportunity to support the County of Hawaii as a regional mobility
manager providing service to the Big Island.We look forward to bringing our expertise in UX
design,web technologies,and transit data systems to a future transit project that we can dream up
together.
Mahalo,
Christopher Stevens
Managing Partner
206.618.5437
imaginationisour landscape
(1)Company Details
Chris Stevens,managing partner,can be reached at:
-Email:chris.stevens@chaostheorystudios.com
-Phone:206-618-5437
-Website:https://www.chaostheory.com
Principal Place of Business:Additional Locations:
Seattle Office Everett Office
117 W Denny Way,#214 2320 Rucker,Hartley West Unit
Seattle,WA 98121 Everett,WA 98201
(2)Company Age and Team Makeup
Age of the firm:Chaos Theory was founded in July,2021.
Average number of employees over the past five years:15
(3)Key Personnel
CHRIS STEVENS |Managing Partner/Account Management Lead
Chris has over three decades of experience in design and development of
websites,mobile applications.technology platforms,and interactive
experiences.He has led transit agency projects for Sound Transit and
Community Transit.
PHIL TAPIA |Managing Partner/Technical Director
Phil has over two decades of experience leading technical teams for web,
mobile and platform development.He has led transit agency projects for
Sound Transit and Community Transit.
April 8,2024 2
imaginationisour landscape
PAOLA REYES |Creative Director
Over the past two decades Paola has led design teams to create
award-winning work for clients including The BMW Group,Amazon,Penguin
Random House,Houghton Mifflin Harcourt,Nickelodeon,Philips,and many
others.Paola has supported the development work of the Chaos Theory team
on the Community Transit website.
JAYME HEWITT |Director of Production
Jayme was formerly a website Product Manager at Community Transit before
joining Chaos Theory to lead our production efforts.She brings a broad
familiarity with transit technology and transit agencies to our team,as well as
boundless enthusiasm!
JENNIFER HILL |Senior Project Manager
With over two decades of experience in creative and technical project
management,Jen has expertise in all aspects of guiding a project team to a
successful end result.She has managed UX design projects for Universal
Studios,technical projects for Microsoft and The Gates Foundation,and many
other clients.
BRIAN HARPER |Development Lead
Brian has experience across all aspects of software architecture,engineering,
and testing.As our Development Lead,he guides the project team in defining
product architecture,developing effective solutions,and delivering excellent
results.
(4)Recent Projects and References
Reference:Community Transit
Project Title:Community Transit Website Redesign
Name/Address of Client:Community Transit
2312 W.Casino Road
April 8,2024 3
imaginationisour landscape
Everett,WA 98204
Contact:Brian Vallene
Sr.Manager –Digital Experience
Office:425.521.5355 |Mobile:425.248.9817
brian.vallene@commtrans.org
Services/Work Performed:
We provided website development services to create core transit information tools,including stop and
route search,bus finding,trip planning and related functionality,as well as the navigation,and all visual
and content elements of the Community Transit website (https://www.communitytransit.org/).
Through this effort we improved trip planning and bus finding functionality,simplified the user
experience and website navigation,and improved performance for route and stop search
The new website and trip planner provide a more user-friendly and streamlined experience on mobile
devices,making it easier to access information about the services Community Transit provides.Brian
Vallene,our contact at Community Transit noted that:“We’ve joined the 2020s in terms of our
technology.And users continue to comment how they love the modern interface.”
Dates of Work:July 1,2021 -March 1,2023
(with ongoing support to present)
Reference:Tangerine Travel
Project Title:Tangerine Travel Technology Solutions
Name/Address of Client:Tangerine Travel
10808 NE 145th St
Bothell,WA 98011
Contact:Angie Lepley
Founder and CEO
Office:206.498.8267
Email:angie@tangerinetravel.com
Services/Work Performed:
We provide strategic technology leadership,integration and custom solutions for internal and external
travel booking and management systems.Our work is core to the success of global travel programs for
enterprise customers handling transient,non-employee,large groups,meetings,events and VIP non
disclosure clientele.
April 8,2024 4
imaginationisour landscape
Through this effort we have created bespoke solutions for travel booking &management,automated
systems that support ticketing and quality control,web,mobile and AI customer tools that provide next
generation capabilities across air,car,sea &rail.Our technology solutions enable Tangerines clients and
millions of travelers worldwide to get where they are going quickly,safely and reliably.
Dates of Work:July 1,2021 -present
Reference:UNICEF
Project Title:Project Giga
Name/Address of Client:UNICEF
3 United Nations Plaza
New York,NY 10017
Contact:Claire Holroyd
UNICEF Project Giga Team Lead (former)
Mobile:858.997.9245
Email:c.m.holroyd@gmail.com
Services/Work Performed:
Chaos Theory partnered with UNICEF for their Giga initiative (https://giga.global/),which aims to
connect every school to the internet and bridge the digital divide.With the complex web of
multinational organizations,corporate interested,and internet service providers,UNICEF’s Project
Connect (https://projectconnect.unicef.org/about)faced a daunting challenge of mapping the
connectivity of every school in the world in real-time.Together,we designed a platform to bring
disparate types of data into one systemic,scalable solution.
The platform allowed the UNICEF Project Connect team to simplify an incredibly complex process,by
creating a single “source of truth”database that ingested and normalized data and information from a
very large number of providers and data formats.This database enabled them to gracefully manage the
process of mapping schools internet connectivity.
The system to date has already mapped over two million school geolocations across 138 countries.
That is over one third of the schools in the world.Almost 350,000 of the schools’connectivity
information has been mapped and over 46%of these are of schools that don’t currently have
connectivity.This system is enabling UNICEF to raise funds and work with governments and ISPs to get
these schools connected to the internet.“I think their human-centered approach of starting with
discovering what’s meaningful and creative and then moving into the technologies that actually
support that discovery made everybody happy,“Claire remarked.“We felt like we had a thorough
understanding of where we were and where we wanted to go with a clear path forward and the tech to
build it.”
April 8,2024 5
imaginationisour landscape
Dates of Work:October 12,2021 -November 2,2021
(5)Any promotional or descriptive literature which the individual or firm desires to
submit
Please see attached Capabilities deck.
April 8,2024 6
imagination is our landscape
Introduction
Product Engineering
XR Solutions
UX/UI Design
About Chaos Theory
Enterprise AI Solutions
Transit Technology
Introduction
2
Chaos Theory Studios is a creative technology agency providing
strategic consulting, user experience design, hardware prototyping,
and software development services.
2
Our team of designers, developers and strategists brings deep expertise in
product development, including the design of interactive and immersive
experiences, generative AI, XR, and other emerging technologies.
The Chaos Theory team has over
two decades of experience
working in product design,
engineering, and emerging
technologies - experience which
provides the foundation for our
expertise in creating innovative
and engaging solutions.
Experience
We approach technology with
a vision for how it will support
business objectives, improve
human performance, provide
measurable data, and create
engaging experiences. Our
focus is on the ways in which
technology makes us more
informed, more efficient, and
more effective.
Vision
Our team of strategists,
designers, and developers
partners with clients to create
product strategies and solutions
tailored to meet key business
needs. We approach design and
technology from the standpoint
of business strategy and
customer experience, with the
goal of reducing costs,
improving performance, and
delivering value.
Partnership
Executive Briefing on technology, strategy, and
relevant use cases.
Consulting on business strategies, technology
integration, and product roadmap development.
Experience Design for products and applications,
including multi-modal UX for voice, computer
vision, and physical interaction.
Product Engineering for technology solutions,
platforms, and experiences.
Services
Expertise
Product Strategy Consulting
UX Research & Design
AR/VR/XR Experiences
Computer Vision
Interactive Installations
Transit Information Systems
Learning Management
Hardware Prototyping
Kiosk Control Systems
Data Management Solutions
AI/ML Solutions
IoT Solutions
Enterprise Platforms
Product Engineering
Product Strategy And Engineering
We provide product strategy, design
and development capabilities for:
●Product Strategy Consulting
●Product Roadmap Development
●Experience Design
●Solution Architecture
●Prototyping
●Development and Testing
●Deployment
●Maintenance and Feature Iteration
Hardware
Prototyping
Computer
Vision
Microsoft
Executive Briefing Center
Lobby Video Wall
The Lobby at the Microsoft
Executive Briefing Center
presents visitors with a video wall
that displays interactive content
in response to user movement
detected by an array of Kinect
cameras.
Interactive
Installations
Interactive
Installations
MoPOP Museum Sound Lab
Interactive Installation
Sound Lab, a permanent exhibit
at Seattle’s MoPOP Museum,
allows visitors to quickly learn to
play a variety of instruments even
with no musical experience. For
this installation we created
custom software and hardware
integration for all aspects of the
experience.
Data
Solutions
UNICEF Giga ETL Pipeline
Working with the UNICEF Giga
team, we designed and delivered
an ETL pipeline capable of
onboarding location data for
every school worldwide, and
associate that information with
coverage by Internet service
providers.
unicef.org/innovation/giga
Carnival Medallion
Real-time wayfinding and
communications app created
for Carnival Cruise Lines.
Combines data integration
across multiple contexts
(phones, wall screens, doors)
interactions, access control &
payments. Wearable, IoT and
on-prem integration. Built in
Unity.
UX
Design
Hardware
Prototyping
Interactive
Installations
Pilot Training Learning
Management System
We provided engineering
services to develop a learning
management system (LMS)
deployed by the USAF. The LMS
provides, a platform that
integrates adaptive learning with
both standard learning modules
and the latest immersive
technologies (VR/AR/MR) into a
single cohesive experience.
Enterprise
Platforms
Data
Solutions
UX
Design The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.
Kinetic Retail Customer
Traffic Tracking System
The Kinetic Retail traffic
tracking system provides more
accurate store traffic counting
through the use of facial
recognition to remove
employees from the gate count
data. Total traffic is tracked
using an overhead camera at the
door.
Computer
Vision
Enterprise
Platforms
Kinetic Retail Customer
Attention Tracking System
The Kinetic Retail Attention
Tracking system uses the
OpenCV computer vision library
to track customer attention and
dwell time for ad triggering and
impression tracking. Developed
using Python for Raspberry Pi
implementation and C++ for
Linux.
Computer
Vision
Enterprise
Platforms
Product
Strategy
Intel Compute Continuum
Product Strategy Consulting
We led an effort to help Intel
define their strategic vision,
cloud services platform strategy
and opportunities in the
software space. The project led
to multiple business initiatives
within Intel, including the
purchase of two companies,
Aepona and Mashery.
UX/UI Design
UX/UI Design
Our design team provides a full
range of UX and UI research, testing,
and design services:
●Global Design System Definition
●UX Research & Design
●Prototyping and User Testing
●Multimodal UX Design
●XR Design
●Advanced UX for Generative AI
Universal Studios UX Research,
Prototyping & User Testing
Chaos Theory provided Universal
Studios with UX research, rapid
prototyping, and user testing
services for the theme park mobile
app, wallet, ticket purchase
experience, and global design
system (GDS).
UX
Research
User
Testing
UX
Prototyping
Universal Studios Mobile App
UX and UI Design
Chaos Theory provided UX and UI
design services to Universal
Studios for the theme park mobile
app, wallet, ticket purchase
experience, and global design
system (GDS).
UX/UI
Design
PushPay UX and UI Design
Chaos Theory provided PushPay
with UX and Visual Design
services for their mobile payment
system, including UX prototyping,
user testing, and high-fidelity UI
design renderings.
UX/UI
Design
User
Testing
UX
Prototyping
VITA AR Training Platform
The VITA augmented reality
training platform was designed
and engineered by Chaos
Theory to provide content
creators with the ability to
quickly build and modify AR
training simulations, and then
run them for multiple users in a
shared training experience.
AR/VR/XR
UX
UX/UI
Design
UX
Prototyping
Enterprise AI Solutions
AI Capabilities
Full design and development
capabilities for AI experiences,
including:
●Cloud platform and on-premises LLM integration
●Text-to-speech and interactive avatars
●RAG implementation for domain-specific context
●Computer vision integration
●Attention tracking
●Machine learning and data analytics
●Other use cases as needed
22 We explore the possibilities of AI
The Emerging Technology of Interactive AI
○Context-aware AI agents use Retrieval-Augmented
Generation (RAG) and other techniques to improve
the accuracy of general-purpose LLMs.
○Domain-specific use cases extend the existing power
of LLMs and Generative AI.
○Voice input and response supports natural,
multilingual interaction between the user and the AI.
○Integration with external platforms and APIs enable
AI-facilitated operations.
○Analytics and BI data capture from AI interactions
provide insights into customer experience, team
performance and other metrics.
Cache
RAG Context
Retrieval
API LLM
Interactive AI
Architecture
GPT4, Gemini,
Llama 2, others
Front End Data Services LayerApplication Layer
Prompt Orchestration
Voice Input Handler (STT)
Avatar Handler
Speech Handler (TTS)
Vector DB
Pgvector, Pinecone, Nuclia, others
22 We create AI experiences
2
AI/ML
Solutions
Customer Interaction Simulator
Our AI-based customer
interaction simulator can be used
to train personnel on retail sales
and other interactions. The
trainee can engage in a
conversation with a specific goal,
and receive an AI-generated
performance evaluation after the
session.
Demo available on request
Talk
AI/ML
Solutions
Auto Dealership Training AI
Our AI-based customer
interaction simulator is being
deployed by Lexus to train
dealership sales teams on how to
sell new models. The sales trainee
can engage in a conversation with
a specific goal, and receive an
AI-generated performance
evaluation after the session.
Demo available on request
AI/ML
Solutions
Theme Park Guide
This prototype AI park guide was
developed for Universal Studios
as an exploration of future
guest-facing AI experiences. Park
guests can query the guide for
information and directions on
park attractions and resources.
Demo available on request
2
Transit Trip Planning Guide
Our AI-based trip planning
assistant allows a user to
request trip information via
natural voice interaction, and
receive a trip plan verbally, or
through a visual UI.
Demo available on request
Plan
Trip
Transit
Technology
AI/ML
Solutions
2
AETC Pilot Instruction AI
Developed as a prototype for
the USAF Air Education and
Training Command, this
AI-based pilot instruction
application provides training
materials and related
narratives in an interactive,
natural language experience.
AI/ML
Solutions
Our AI assistant for transit
provides users with bus, route,
and trip information in response
to natural language requests.
The assistant can be deployed
for web, mobile or digital
signage applications.
Interaction is fully-multilingual
in 57 different languages, and
the assistant will respond in the
user’s preferred language.
AI Transit Signage
Interaction
Design
Button press or
proximity detection
triggers interaction mode
Ask me…
What time is the next bus?
How to I get to…?
What is the bus fare?
Cuándo pasa el próximo
autobús?
ລົດເມຕໍ່ໄປແມ່ນເວລາໃດ
The number 52 bus will
arrive in approximately 3
minutes. The number 37
bus will arrive in
approximately 7 minutes.
Have a great trip!
What time is the next bus?
play audio
Multilingual, audio, natural
language information
request support
Audio response in
preferred language
Interaction
Examples
Prenez le bus numéro 196
jusqu'à 96th St SW & 30th
Pl W. Le prochain bus 196
arrivera dans environ 4
minutes.
Comment puis-je me rendre
au restaurant Chick-Fil-A le
plus proche ?
Take the number 196 bus to
96th St SW & 30th Pl W.
The next 196 bus will arrive
in approximately 4
minutes.
How do I get to the nearest
Chick-Fil-A restaurant?
Tome el autobús número
196 hasta 96th St SW y
30th Pl W. El próximo
autobús 196 llegará en
aproximadamente 4
minutos.
¿Cómo llego al restaurante
Chick-Fil-A más cercano?
2
AI/ML
Solutions
AR Vision Assistant
We have developed an AI-based
vision assistant for Augmented
Reality (AR) use cases. Using
computer vision and AI, a user is
able to get information about
objects that they focus on within
the viewport via natural speech
audio. The assistant can
incorporate a RAG for specific
domain knowledge.
Demo available on request “You're looking at a robotic arm set up on a workbench which seems to be part
of a laboratory or workshop space. The robotic arm has a blue and silver color
scheme and is surrounded by various electronic components and wires.”
Press Trigger for Information
AR/VR/XR
Experiences
play
audio
Enterprise
Platforms
ETHoS Patient Insight Machine
Learning Platform
We architected and developed
the ETHoS Precision Care
product for Standpoint Software.
This platform applies machine
learning and graph analytics to
model patient care data. Relevant
results are delivered to the care
provider team through a social
feed to help physicians optimize
care decisions in real-time.
Data
Solutions
AI/ML
Solutions
XR Solutions
XR Solutions
XR Experiences
XR Content
XR Platforms
We provide experience design and
development capabilities for:
Across all devices and environments,
including the Magic Leap ML2, Microsoft
Hololens, Snapdragon Spaces and others.
VITA AR Training Platform
The VITA augmented reality
training platform was designed
and engineered by Chaos
Theory to provide content
creators with the ability to
quickly build and modify AR
training simulations, and then
run them for multiple users in a
shared training experience.
UX
Design
AR/VR/XR
Experiences
Enterprise
Platforms
Stanford Serra AR Breast
Cancer Imaging System
We partnered with Stanford and
Microsoft to create the first
visualization of MRI data within
the Microsoft HoloLens AR
system. By giving surgeons the
power to visualize the size and
location of the tumor directly on
the patient, the Serra system
shows the way toward increased
accuracy and improved patient
outcomes.
AR/VR/XR
Experiences
AR/VR/XR
Experiences
Starbucks Holodome
Workspace Envisioning
Working in conjunction with
Vulcan and Starbucks, we
developed a prototype application
using the Vulcan Holodome VR
system for workspace design and
envisioning. The prototype
demonstrated the ability for group
presentation during the design
phase of office and retail spaces.
VR Piper Cockpit Simulator
The FlightSafety VR aircraft
simulators were developed to
improve pilot training
programs by enhancing the
learning experience through
immersive technology. Pilots in
training are able to view and
interact with life-sized aircraft
earlier in the training process.
UX
Design
AR/VR/XR
Experiences
PT6A Turbine Simulator
The FlightSafety VR aircraft
simulators were developed to
improve pilot training
programs by enhancing the
learning experience through
immersive technology. Pilots in
training are able to view and
interact with life-sized aircraft
earlier in the training process.
UX
Design
AR/VR/XR
Experiences
FlightSafety International
Augmented Reality Prototype
The FlightSafety AR experience
prototype was developed to
improve pilot training programs
by enhancing the learning
experience through immersive
technology. Pilots in training are
able to view and interact with
life-sized aircraft earlier in the
training process.
UX
Design
AR/VR/XR
Experiences
MRFlight Flight
Training System
Created to supplement expensive
simulator training with an AR/VR
option, the MR Flight Flight
Training system features
fully-detailed virtual aircraft and
guided training exercises.
Developed using Unity for
Microsoft Hololens.
AR/VR/XR
Experiences
Enterprise
Platforms
Transit Technology
Transit Technology
Trip Planning Tools
Bus Finding
Technology Solutions
Through our Transit Technology Practice
we support transit agencies with:
Our experience spans the range of transit and
travel data systems, including ATIS, GIS, GTFS,
OTP, Sabre and others .
Community Transit Website
and Trip Planning Tools
Community Transit, in Snohomish
County, Washington, engaged
Chaos Theory to revamp their
user experience and provide their
community with real-time trip
planning tools across desktop and
mobile that would make
commuting a seamless and
hassle-free experience.
UX
Design
Transit
Technology
Enterprise
Platforms
One Bus Away Platform
Migration and Update
Sound Transit engaged the Chaos
Theory team to update the One
Bus Away trip planning platform
to support revised GTFS data
feeds, and to replace an outdated
mapping integration with a new
Google Maps implementation.
Enterprise
Platforms
Transit
Technology
Alexa Bus Finder
We have developed a voice
integration for Alexa which allows
users to query for stop, bus, and
route information using voice
commands. This app is designed to
improve accessibility and usability
of existing tools.
Demo available on request
Transit
Technology
Enterprise
Platforms
Kayak Price Comparison Tool
Chaos Theory developed a Kayak
price comparison integration for
the Sabre travel management
platform, allowing travel agents to
run price comparisons with Kayak
directly from the Sabre booking
interface and providing direct
comparisons for a booking
against a lowest price option.
Transit
Technology
Enterprise
Platforms
Uber Ride Scheduling Tool
Chaos Theory developed an Uber
integration for the Sabre travel
management platform, allowing
travel agents to book Uber rides
from within the Sabre user
interface. The ride is scheduled
with the Uber for Business
platform, and a text and call is
dispatched to the traveler with
the ride details.
Transit
Technology
Enterprise
Platforms
About Chaos Theory
2
We are a team of creative thinkers, designers, and technologists united by a
shared passion for imagining new possibilities, designing powerful
experiences, and delivering meaningful results.
2
Imagination, wonder, and little bit of magic
We have taken surgeons inside their patients via real-time augmented reality
visualization, given thousands of people a new ability to create music, transported
users into new worlds through immersive, interactive role-play experiences, and
provided countless moments of exploration and wonder.
Values
Curiosity
We are always exploring.
We approach each challenge with
curiosity for the unknown, pursuing
possibilities across the landscape of
our imagination.
Collaboration
We are better together. We believe
that authentic collaboration with our
clients sparks creativity, stimulates
ingenuity and inspires joy.
Creativity
We are architects of imagination.
Guided by our ideas, and motivated by
our creativity, we envision the possible
and deliver the unexpected.
Expertise
We are technical trailblazers. We are
masters of our craft and inventors of
what does not exist. We create what
we imagine by expanding the limits of
technology.
1
2
4
3
Leadership
Phil Tapia
Co-Founder and
COO/CTO
Chris Stevens
Co-Founder and
CEO
Jayme Hewitt
Director of Production
Paola Reyes
Director of Design
Belinda Buscher
Director of Operations
Locations
SEATTLE
SAN DIEGO
ORLANDO
NEW YORK
LOS ANGELES
ISRAEL
ATLANTA
TAMPA
Imagine Design Develop Deliver Deploy
○Discovery
○Ideation and Concepting
○Research
○Persona Development
○Design Brief
○Product Requirements
○Solution Architecture
○Technical Design
○UX/UI Prototypes
○Functional Prototypes
○Iterative/Agile Process
○Story Mapped
○Sprint Cadence
○Collaborative
○Transparent
○Functional/Unit Testing
○Performance Testing
○User Acceptance Testing
○Documentation
○Delivery
○Product Launch
○Post-Launch Support
○Maintenance
○Roadmap
○Enhancement
Process
Clients
Every connection is a new opportunity.
To start a new conversation, email us at
hello@chaostheory.com
Contact
Thank You
chaostheory.com