HomeMy WebLinkAboutIHVB - Professional Services
June 16, 2025
Via email – chresdev@hawaiicounty.gov
Mr. Benson Medina
Director
Department of Research and Development
COUNTY OF HAWAIʻI
25 Aupuni Street, Suite 1301
Hilo, Hawaiʻi 96720
Aloha e Director Medina,
The Island of Hawaiʻi Visitors Bureau (IHVB) is interested in providing professional services for the
County during fiscal year 2026 (July 2025-June 2026).
In accordance with HRS 103D-304, Notice to Providers of Professional Services, we are submitting
with this letter our Statement of Qualifications for Professional Services in the category of General
Education and Training.
If you have any questions, please contact us at islandofhawaii@hvcb.org, or call 808.885.1655.
Mahalo nui for your consideration.
Best regards,
Scott Pauli
Executive Director
Island of Hawaiʻi Visitors Bureau
Statement of Qualifications for
General Education and Training
June 16, 2025
The Island of Hawaiʻi Visitors Bureau (IHVB) has the capacity to offer services in the Category of General
Education and Training, Research and Development. These services include the design, development,
and implementation of messaging/communication programs that include a wide range of media as well as
the production/coordination of events and programs. All programs developed are in line with the County
of Hawaiʻi Tourism Strategic Plan.
IHVB’s office is located on the Kohala Coast, Hawaiʻi. We are an island chapter of the Hawaiʻi Visitors &
Convention Bureau (HVCB), with a focus on the island of Hawaiʻi’s community and industry needs. The
services provided may require travel throughout the island, the State, the continental US, and
internationally.
Primary place of business and office location:
ISLAND OF HAWAIʻI VISITORS BUREAU
62-3595 ʻĀmaui Drive, Kohala Coast, HI 96743 (physical address)
67-1185 Māmalahoa Highway, Unit D104 PMB 324, Kamuela, HI 96743 (mailing/USPS address)
Tel: 808-885-1655 | Fax: 808-885-1755 | email: islandofhawaii@hvcb.org
Current on-site contacts:
Scott Pauli Deanna Isbister
Executive Director Director of Sales
spauli@hvcb.org disibsiter@hvcb.org
(808) 885-1055 (landline, direct) (808) 365-5612 (landline, direct)
(808) 294-6551 (mobile) (808) 238-8432 (mobile
Donna Kimura Kalei Bridges
Director of Marketing Sales Manager
dkimura@hvcb.org kbridges@hvcb.org
(808) 365-5613 (landline) (808) 365-5611 (landline, direct)
(808) 333-7581 (mobile) (808) 333-6505 (mobile)
Primary contact at Hawaiʻi Visitors & Convention Bureau (corporate):
Tom Mullen
Senior Vice President, Chief Operating Officer
2270 Kalākaua Avenue, Suite 801, Honolulu, HI 96815
tmullen@hvcb.org
(808) 371-6379 (mobile)
HVCB is a private non-profit, member-based organization. Island Chapter offices can be found in every
county. Collectively, we provide industry knowledge, resources, connections, and insight. We are
stewards of the Hawaiʻi Island brand, not just as one of the world’s greatest travel destination brands, but
as one of the world’s most precious resources and our home.
IHVB also supports the Hawaiʻi Tourism Authority’s international marketing/messaging contractors based
in Canada, China, Europe, Japan, South Korea, and Oceania (Australia and New Zealand).
Company History
The Hawaiʻi Visitors Bureau officially launched in 1945. The Hawaiʻi County Chapter, originally called Big
Island Visitors Bureau was created in the early 1980s.
The average number of employees at the Island of Hawaiʻi Visitors Bureau has varied through the years,
from a kiosk in Kona and main office in Hilo to two fully-functioning offices – East and West Hawaiʻi, to
one office, based in West Hawaiʻi. The pandemic also impacting staffing levels. Our current IHVB staffing
level is four full-time workers.
IHVB Staff (as of this writing):
Scott Pauli, Executive Director
With more than 30 years in the Hawaiʻi hospitality arena, Scott was most recently general manager of Grand
Naniloa Hotel Hilo, A Doubletree by Hilton. He has worked in various leadership positions with hotel brands
such as Aqua-Aston, Courtyard, Fairmont, Four Seasons, and The Ritz-Carlton. Born and raised in Chicago,
Scott studied international commerce at San Diego State University. Scott oversees all IHVB programs and
serves as the lead liaison between island stakeholders and the HVCB.
Deanna Isbister, Director of Leisure Sales
Ms. Isbister develops partner relationships with wholesalers and travel agents and oversees island
destination training. She has more than 30 years of experience in the hospitality industry in Hawaiʻi and the
U.S. mainland. Most recently, she was director of sales at Courtyard by Marriott’s Hotel King
Kamehameha’s Kona Beach Hotel. Deanna resides with her husband in Hōlualoa, Kona.
Donna Kimura, Director of Marketing
With 35+ years of hospitality industry experience, Ms. Kimura manages the public relations and social
efforts for IHVB as well as develops/designs marketing programs and collateral. She works closely with
HVCB to ensure the proper island (of Hawaiʻi) messaging in all consumer-facing materials. She also
supports the executive director in developing tourism-facing messaging crisis situations. She is a lifelong
resident of Waimea.
Kalei Bridges, Sales Manager
Raised in Hāmākua on the island of Hawaiʻi, Bridges previously held sales management positions at
Hilton Waikoloa Village and the Island of Hawaiʻi Visitors Bureau. Bridges is a haumana of Hālau
Manaola as well as an educator and cultural practitioner of Polynesian music and the arts. As sales
manager, Kalei supports the director of sales in both the leisure and meetings markets.
HVCB Support
Tom Mullen, Senior Vice President, Chief Operating Officer, Hawaiʻi Visitors & Convention Bureau
At HVCB, Tom holds the responsibility for finance and corporate services, contract compliance, business
development, and travel industry partnerships. Before taking this role in 2015, he was chief administrative
officer with the Los Angeles Tourism and Convention Board. He also held a 27-year position at American
Express, where he spent the majority of his time in Hawaiʻi working in various sectors of the company.
Brandon Goda, Compliance Analyst, Hawaiʻi Visitors & Convention Bureau. Brandon has been with the
HVCB since 2009. In this role, he supports the entire HVCB team, including the island chapters by reviewing
and processing all expenses and payment vouchers, ensuring accuracy and compliance with corporate,
accounting, and travel policies. Prior to joining HVCB, he worked at Hawaiʻi Tourism Japan, then at Pacific
University.
Sample Projects:
Attached
Sample of Recent Projects:
Japan Sales Trip: Apr. 9-13
In anticipation of the return of Japan Airlines’ non-stop Narita to Kona flight next summer, IHVB pivoted
from a government-to-government sister city project to an island-specific sales trip Island of Hawaiʻi
Visitors Bureau (IHVB), Hawaiʻi County (COH), Hawaiʻi Tourism Authority (HTA), and Hawaiʻi Tourism
Japan (HTJ) attended the Hawai'i Expo and meet with various airlines and wholesale companies.
Meetings were held with Japan Airlines, Hawaiian Airlines, and Delta Airlines. JATA, JTB, HIS, and
Expedia. In attendance were HTA Board Chair Todd Apo, County Council Chair Holeka Inaba, R & D
Director Benson Medina, and the Mayor's Executive Assistant Malia Louis. One of the key takeaways
were the verbal commitment from JAL on their return flight to Kona from Narita starting in the summer of
2026.
Travel Trade – Showcase: Mar. 24-27
IHVB coordinated 4 travel trade training/tradeshow/reception programs in Scottsdale, AZ (March 24),
Seattle, WA (March 25), Tacoma, WA (March 26), and Lake Oswego, OR (March 27). A total of 173
Hawaiʻi focus Travel Advisors received Hawaiʻi Island destination training and developed relationships
with island partners. The theme/topic, which was well-received by attendees, was AgriTourism on Hawaiʻi
Island. Hospitality partners included: Fair Wind Cruises, Hawaiʻi Forest & Trail, King Kamehameha Kona
Beach Resort, Outrigger Kona Resort & Spa, Mauna Kea Beach Resort, Westin Hapuna Beach Hotel,
Pacific 19, Hawaiian Airlines/Alaska Air, and Royal Kona Resort. Two additional partners, Sea Quest
Adventures and Grand Naniloa Hilo intended to join but were ultimately unable to due to unforeseen
circumstances. Agritourim ambassadors included: Pomai Weigert, GoFarm Hawaiʻi, Kea Keolanui, O.K.
Farms, and Iopa Maunakea, Imu Mea ʻAi / Men of Paʻa. Also in attendance (and promoting mindful
travel/Pono Pledge was COH Tourism Specialist Frecia Cevallos.
Travel Trade – AgriTourism FAM: Apr. 26-May 3
IHVB, COH, and GoFarm Hawaiʻi/University of Hawaiʻi partnered on a first-ever agritourism FAM, Apr. 28
– May 3. This collaborative effort was a result of the 2024 Global Regenerative Agritourism Symposium
held in Vanuatu. Chef Robert Oliver, Pacific Island Food Revolution (New Zealand) was a special guest
on this FAM. Collectively, 15 family-owned or local community-based businesses were visited/involved.
HTA Global Marketing Team (GMT) FAM: Hawai’i Island Mar. 1-3
IHVB hosted the GMT FAM prior to the HTA Spring Update. Representatives from all Hawaiʻi Tourism
Authority contractors (and select HTA staff) – Hawaiʻi Tourism Canada, Hawaiʻi Tourism China, Hawaiʻi
Tourism Korea, Hawaiʻi Tourism Europe, Hawaiʻi Tourism Japan, Global MCI, Access Cruise, and Hawaiʻi
Visitors & Conventions Bureau (corporate office) were in attendance. The program focused on
familiarizing the contractors with West Hawaiʻi. Accommodation and activity partners included Hilo
Hawaiian Hotel, Imu Mea ‘Ai, Volcano Art Center, Tea Hawai‘i & Co., Hawai‘i Volcanoes National Park,
‘Akaka Falls State Park, and Hawai‘i Tropical Botanical Garden. Downtown Hilo Stroll included local
shopping. Featured Hilo restaurants included Cafe Pesto, WSW Steakhouse, and Lehua Restaurant at
‘Imiloa Astronomy Center. Based on the survey results, overall satisfaction was 77.7 percent, 22.2
percent were neutral. Hawaiʻi Forest & Trail supplied tour guides and transportation. They received
outstanding scores for their high level of knowledge, professionalism, and friendliness.
Following are few photos/files of collateral (printed items) and logo (promotional items) that IHVB has
recently created/updated).
* Island of Hawaiʻi Fact Sheet
* Island of Hawaiʻi Resource Sheet
* Island of Hawaiʻi L-folders (semi-clear file folders)
* COH coin cards
* COH pins
Collateral + Promotional Items
COH Logo Pins
Coin Cards
WATERFALLS
One of many waterfalls on the
northeastern coastline, ‘Akaka Falls is the
State’s tallest “sheer drop” waterfall at 442
ft., more than twice the height of Niagara
Falls at 167 ft.
FLOWER POWER
Home to several lush, tropical botanical
gardens and floral nurseries.
STELLAR SKIES
The entire Northern Hemisphere and
about 90% of the Southern Hemisphere
can be seen from here - perfect for
stargazing!
TIME ZONE
Hawai‘i Standard Time [HST]
-10 UTC Year-round
POPULATION
Approximately 208,882*
*2024 estimate
WORLD’S TALLEST MOUNTAIN
Maunakea - when measured from its base
on the seafloor - 33,500 ft.; 13,796 ft.
from sea level.
WORLD’S MOST MASSIVE MOUNTAIN
With a volume estimated at 18,000 mi3,
Maunaloa rises to about 13,679 ft. above
sea level. Maunaloa is the world’s second
tallest mountain when measured from
its base on the seafloor - 16,400 ft. The
seabed is further depressed by Maunaloa’s
great mass by another 26,250 ft., making
its summit 56,000 ft. above its base!
ANNUALAVERAGE KONA KOHALACOAST HILO
HIGH 83°F 83.8°F 80.9°F
LOW 67°F 68.3°F 66.8°F
Rainfall 24.8” 10.1” 126.7”
Ocean-High 81°F 80°F
Ocean-Low 76°F 75°F
www.gohawaii.com/island-of-hawaii
12.2024 | 2m
LARGEST HAWAIIAN ISLAND
4,028 square miles - all of the other
Hawaiian islands can fit on
Hawai‘i Island with room to spare!
WORLD’S MOSTACTIVE VOLCANOES
Kīlauea and Maunaloa
FOUR NATIONAL PARKS + ONE NATIONALTRAIL
Hawai‘i Volcanoes National Park
Pu‘uhonua o Hōnaunau National Historical Park
Kaloko-Honokōhau National Historical Park
Pu‘ukoholā National Historic Site
Ala Kahakai National Historic Trail
CLIMATE ZONES*
Four of the world’s five major climate
zones and all but four of the world’s
subzones* can be found here, creating an
ecosystem unlike any other! * Original Köppen Classification System
MORE COASTLINE
266 miles of coastline
and the most marine
conservation districts in
the State.
Ma‘ema‘e ToolkitHawai‘i Style GuideKnowledge Bankimages + b-roll Hawai‘i VolcanoesNational Park Nā Ala HeleHiking Trails
tools + resources
The Primal Powerof Hula Home-Grown Cuisine Hawai‘i’s Rain DancersSummon Storms Taste Hawai‘i’sFamous Mochi
GoHawaii APPios GoHawaii APPandroid
instagram.com/theislandofhawaii
@theislandofhawaii
facebook.com/islandofhawaii
@islandofhawaii
#islandofHawaii | #islandofHawai‘i
#VisitislandofHawaii | #VisitislandofHawai‘i
#ponopledge
gohawaii.com/island-of-hawaii
ponopledge.com
email: islandofhawaii@hvcb.org
The People. The Place.The Hawaiian Islands Island of Hawai‘i People of the Sea Descendants of aVolcano GoddessPono Pledge
Travel Tips
PANIOLO FESTIVALWaimeaPeter Kenyon Photography
videos
Travel Planner
L-Folders
- paniolo and dual eruptions -
- Fund 1 -