HomeMy WebLinkAbout2025-06-30 PL-INT-2025-010885 Focused Planning Solutions LLC - Category PL.5 DeVera, Ashley
From: Amy DeBay <amy@focusedplan.com>
Sent: Monday, June 30, 2025 11:26 AM
To: Planning Internet Mail
Subject: FY2025-2026 Notice to Providers of Professional Services for FPS
Attachments: FPS Company Profile_Hawaii County Planning Services_June 2025.pdf
Aloha Mr. Jeffrey Darrow,
Please find attached Focused Planning Solutions LLC submittal for professional planning services for the
County of Hawaii under categories PL.3-6 and PL.10 for fiscal year 2025-2026. Please let me know if you
require any additional information.
Mahalo,
Amy
Amy DeBay
President& Planning Lead
Focused Planning Solutions LLC
FocusedPlanningSolutions.com
amy@focusedplan.com
Cell:813.830.2275
1
ili
Focused Planning Solutions LLC
1210 Devonshire Court,Lafayette,CO 80026 I 813.830.2275
Date: June 30, 2025
Attention: Mr.Jeffrey Darrow, Planning Director
Planning Department, County of Hawaii
101 Pauahi Street, Suite 3
Hilo, HI 96720
Company Name: Focused Planning Solutions LLC
Company EIN: 82-3901369
Company President: Amy DeBay, amy@focusedplan.com
Submittal: PL.3-6 and PL.10
Age of Firm: Formed in January, 2018
Number of Employees: 1
Mr.Jeffrey Darrow;
Focused Planning Solutions LLC (FPS) is pleased to submit for professional planning services for the County of
Hawai'i under categories PL.3-6 and PL.10 for fiscal year 2025-2026. FPS is uniquely qualified to provide
ongoing planning services in support of the County General Plan.The owner and president, Amy DeBay, has
worked with the County on previous General Plan scenario planning efforts,the Real Estate Development
Opportunities and Challenges in Hawai'i County report, the 2018 LERZ Recovery Plan, the Integrated Climate
Action Plan for the Island of Hawaii, building CommunityViz and GIS modeling tools, providing workshop
ready outreach tools, and managing for these efforts since 2015 under her current company and former roles
with Placeways LLC and City Explained Inc. FPS is intimately familiar with available data and tools used in
County planning.
Sincerely,
Amy DeBay
0,-11 P
Owner and President
Focused Planning Solutions LLC
Company Profile:
Focused Planning Solutions LLC is a planning services firm specializing in tools and technology for planning
applications. Building on over 17 years of expertise in GIS-based decision support tools, ArcGIS Web
Applications, and CommunityViz software,the company's mission is to bring together data, technology and
people for more focused plans and better futures. Focused Planning can provide effective tools for urban and
regional planning, GIS analysis, public outreach, and visualization.
FPS has provided planning services around general and long range planning, disaster recovery,
redevelopment opportunities, transportation planning, stormwater and utility planning, as well as many
other areas of planning. Using the company's unique skillset, FPS approaches planning questions from a data-
driven, analytical perspective. Clients include the County of Hawai'i, City and County of Honolulu, University
of California San Diego (UCSD), the Texas Community Watershed Partners, and the American Planning
Association (APA). Based in the Boulder, Colorado area, FPS is well versed in using remote meeting
technology to keep close and regular communication in services of this kind.
Client References:
Steven Mikulencak,AICP
Extension Program Specialist/ Planning Programs Leader
Texas Coastal Watershed Partners
Texas A&M Agrilife Extension
Houston,TX
607-592-3115
smikulencak@tamu.edu
Juli Beth Hinds, AICP
Staff Research Associate & Instructor
Department of Urban Studies & Planning
802.324.5760
ihinds@ucsd.edu
Focused Planning Solutions LLC
About the Owner:
Amy DeBay is the owner and president of Focused Planning Solutions LLC. Ms. DeBay has over 25 years of
professional experience in planning, geodesign, and engineering. Her company's mission is to bring together
data, technology, and people for more focused plans and better futures. Prior to launching her own firm in
2018, Ms. DeBay served as the Director of Planning Services at Placeways LLC and the Colorado Office Lead at
City Explained Inc, the past makers of CommunityViz® software. In her professional career, she has managed
dozens of projects building and customizing scenario planning tools. Her knowledge and ability to create
CommunityViz applications and custom decision support tools is second to none. Ms. DeBay has an MSc in
City Design and Social Science from the London School of Economics and a BS in Architectural Engineering
from Milwaukee School of Engineering.
Professional Rate:
$150 per hour
Contact Information:
Amy DeBay, President& Planning Lead
Focused Planning Solutions LLC
1210 Devonshire Court
Lafayette, CO 80026
amy@focusedplan.com
Cell: 813.830.2275
FocusedPlanningSolutions.com
Focused Planning Solutions LLC
AMY DEBAY, M. Sc.
WORK EXPERIENCE
Focused Planning Solutions LLC
Owner and President
January 2018—Present
Flowpath Assessment and Storm water Technologies(FAST)Analysis and Workshops(Texas A&M AgriLife Extension)
• Manage development of a statewide stormwater site/neighborhood tool for use in public workshops
• Lead creation of a landcover extraction tool for fine resolution analysis
• Run pilot workshops using FAST technology to support conversations around green infrastructure
Hawaii County General Plan Update and Post Disaster Recovery
• Scenarios for relocation and recovery following the 2018 Kilauea lava flows
• Ongoing analysis to support the General Plan update,climate adaptation,and recovery work islandwide
O'ahu Stormwater Utility Feasibility Study
• GIS analysis of impervious coverage for property-based rate study using islandwide land use and landcover
Disadvantaged Communities Grant:Community Modules for Stormwater Analysis(UCSD Partnership)
• Develop analysis tools for community-led redevelopment projects exploring stormwater
• Support community workshops with 5 participating community groups in San Diego metro area
Innovations in Planning and Public Engagement for Community Resilience,APA&FEMA,Downers Grove,IL
• FEMA-funded pilot in partnership with APA Hazards Planning Center on GIS tool for localized flood impacts
City Explained,Inc.(purchased Placeways LLC December 2016)
Colorado Office Leader/Planning Consultant
January 2017—December 2017
Go Triangle Durham-Orange Light Rail Study,Value Capture Analysis,NC
• CommunityViz tool to test transit-oriented development around new light rail stations
• Performance measures include general building data,value capture and traffic and infrastructure costs
Placeways LLC
Co-Owner/Director of Planning Services
May 2008—December 2016
• Hawaii County Growth Plan Update,HI
• CHARM Community Health and Resources Model,Houston/Galveston,TX
• NJTPA Small Area Land Use Impact Tool,NJ
• Comprehensive Plan Update Infill Strategies Workshop,Colorado Springs,CO
• Communities in Motion 2040 LRTP Update,COMPASS,Treasure Valley,ID
• Scenario Planning for a LRTP Update,Macatawa Area COG,MI
• Integrated Transportation&Land Use Modeling,PPACG,Colorado Springs,CO
• Regional Land Use Model,SLOCOG,San Luis Obispo County,CA
• San Luis Obispo Community Design Model,San Luis Obispo County,CA
• Scenario Planning for LRTP Update,Portneuf Valley,ID
• USDOT Volpe Center Scenario Planning Pilot Project,Cape Cod,MA
• Kelowna Official Community Plan Update,Kelowna,BC
• Boulder East Arapahoe Corridor Study,Boulder,CO
• Pasadena Comprehensive Plan Update,Pasadena,CA
• Site and Neighborhood Stormwater Calculator,UCSD,San Diego,CA
• Scenario Planning and Smart Growth for Superstorm Sandy Recovery,Long Island,NY
Engelhardt,Hammer and Associates
Land Use Planner
March 2005—April 2008
EDUCATION
MSc,City Design and Social Science(London School of Economics,London, UK),2004
BSAE,Architectural Engineering,Structural Specialty(Milwaukee School of Engineering,Milwaukee,WI),2001
Focused Planning Solutions LLC
SELECTED PUBLICATIONS AND PRESENTATIONS
"Surface Water Flow Path Mapping—It Helps with Everything."Amy DeBay,Patrick Lach,and Juli Beth Hinds,Water Environment
Federation(WEF)-Collection Systems&Stormwater(CSSW)Conference,Hartford,CT,April,2024.
"A Novel Linkage of Land Use and Hazard Planning:Using CommunityViz to Shift Development Policy after the 2018 Kilauea Volcano
Eruption."Amy DeBay,Bethany Morrison,and Ron Whitmore,Consortium for Scenario Planning 2021 Virtual Conference,January
2021
"Engaging Middle Schoolers-Future CASQA Members!-in Green Infrastructure Planning Using Flow Path Mapping and Visualization
Software."Juli Beth Hinds,Amy DeBay,California Stormwater Quality Association(CASQA)Conference,Monterey,CA October 2019
"What Empowers Geodesign?Technology+Design+People"Kelleann Foster,Lisa McElvaney,Amy Anderson,American Planning
Association National Conference,Seattle,WA 2015
"Interactive Mapping Tools:Engaging the Community in Local Adaptation Efforts",California Adaptation Forum,Sacramento,CA
August 2014
"Scenario Planning:Case Studies for Land Use and Transportation",Michigan Transportation Planning Association Conference,
Holland,MI August 2012.
"Engaging youth in developing urban plans using geographic information systems and computer visualization",co-author,chapter in
the book Learning for sustainability in time of accelerating change.[Arjen E.J. Wals and Peter Blaze Corcoran,ed. Wageningen
Academic Publishers: 2012].
"Tools for Coastal Climate Change Vulnerability Assessment and Adaptation Planning,"Speaker in a symposium presentation at the
Inaugural National Adaption Forum,Denver,CO April 2013
"Presentation on the Table for Coastal Resiliency:Introduction to the CommunityViz®CHARM Model for the Houston/Galveston
Region."Amy Anderson,Steve Mikulencak. Webinar for the Ecosystem-Based Management Tools Network,March 2012.
"Geodesign for Planning,"presentation and workshop at Esri Geodesign Summit,January 2013.
"GeoDesign Charrette using CommunityViz,"presentation and workshop at Esri Geodesign Summit,January 2012.
"GeoDesign for Integrated Land Use,Conservation,and Hazard Planning with CommunityViz,"presentation and workshop at Esri
Geodesign Summit,January 2011.
"GeoDesign for Smart Growth Planning,"and"GIS-Enabled Charrettes,"workshops at American Planning Association National
Conference,Boston,MA April 2011.
"GIS for Growth Planning,Site Analysis and 3D Future Visualization,"hands-on workshop at American Planning Association National
Conference,New Orleans,LA April 2010.
"GIS for Growth Planning,Site Analysis and 3D Future Visualization,"hands-on workshop at American Planning Association National
Conference,Minneapolis,MN April 2009.
"City of Kelowna Downtown Planning Using CommunityViz,"co-presenter at the Esri Canada User Conference,Kelowna,BC May
2011.