HomeMy WebLinkAbout2014-05-06 Kailua Village Design Commission Minutes
KAILUA VILLAGE DESIGN COMMISSION
COUNTY OF HAWAI‘I
MINUTES
Meeting Date: May 6, 2014
Time: 5:15 p.m.
Place: West Hawai‘i Civic Center
nd
Planning Department Conference Room – Building E, 2 Floor
74-5044 Ane Keohokālole Highway
Kailua-Kona, Hawai‘i, 96740
CALL TO ORDER
Commissioners Present: Theresa Andreae, Fanny Au Hoy, Adam Broderson, John
Hetherington and Shane Kitchens
Absent and Excused: Nancy Burns, Alvin Akina, Paul Bleck and Sammie Stanbro
Planning Department: Bennett Mark and Keola Childs
Public: Mark Lo, Jr. of John Allen Sign Company for Jack-in-the-box
Restaurants, and Inpyo Hwang of Ina Custom Signs and Don
Johnson, architect, for Holiday Inn Express
Acting Chair Broderson called the meeting to order at 5:17 p.m. A quorum was present, and the
Commissioners introduced themselves. It was moved by Commissioner Au Hoy and seconded by
Commissioner Hetherington that approval of the minutes of the March 18, 2014 meeting be deferred
to the end of the agenda. The motion was unanimously carried by a voice vote of all Commissioners
present.
STATEMENTS FROM THE PUBLIC ON AGENDA ITEMS
None.
NEW BUSINESS
1.
Design review of a sign permit variance application for three wall signs exceeding allowable
maximum sign area, lettering/symbol heights and mounting height for a “Jack in the Box”
restaurant. Applicant: John Allen Sign Company. Land Owners: Scanlan Management
and Reddy Development/Relo Kona LLC. TMK: 7-5-004:031. Located at 75-934 Henry
Street, approximately 100 yards above Kuakini Highway.
Mr. Childs noted that two of the three proposed wall signs are identical in design, materials and
placement to those favorably reviewed, for a sign variance application, by the Commission on
November 30, 2010. He explained that there is no record of the applicant having presented the
variance application to the County Council for its consideration and the Dept. of Public Works
(DPW) considers that 2010 application to have expired. By reference to site photographs, Mr. Childs
identified the placement of the two previously reviewed wall signs, and noted that these two proposed
signs have in fact been installed for several years. He added that DPW staff stated that should the
proposed sign variance application be approved by the County Council, the applicant would be
required to apply for an “as-built” sign permit for these two existing signs.
Minutes of May 6, 2014 Meeting of the Kailua Village Design Commission
Page 2 of 5
Mr. Childs then displayed several photographs showing the location of the proposed third wall sign
on the mauka building wall, and explained several possible reasons for the applicant’s requested
location, i.e., to provide business identification to traffic on both Henry Street and Alahou Street, the
latter street expected by the County to eventually become a connector road with Lono Kona
Subdivision to the south. He explained the building grade being approximate ten feet lower than the
entry driveway above, and the presence of a four foot rock wall demarcating that grade change, was
the likely reason for the requested third sign being proposed for mounting approximately 18 feet
above building ground level, versus at the 9 foot height limit set in the Sign Code. He also noted that
the second proposed sign (and one of the two signs already installed), which faces Henry Street over
an outside patio-type dining area, is partially obscured by both on-site street trees and the operator’s
umbrellas in the outside dining area; he opined that the resulting limited visibility of this second sign
may have further motivated the business operator to seek more visible signage for traffic uphill
(mauka) of the restaurant building.
Commissioners questioned staff and the applicant’s representative, Mark Lo, Jr. of John Allen Sign
Company, as to the size of the lettering and illumination, and further explanation and justification for
the need and high mounting position of the third (mauka-facing) sign. It was confirmed that all signs
provided lettering no higher than nine inches, in compliance with the Sign Code, and that the size
variance request was entirely to accommodate the business operator’s desire to include a 28 inch high
logo (“Jack” inside of a 28” high geometric red shape).
Commissioners also sought clarification from Planning Department staff on the number of signs
installed and permitted now, and that DPW would permit, for the other businesses (Starbucks, Aloha
Gas, Island Mart convenience store) on the subject 2.4 acre parcel. Commissioners noted that several
businesses on this site had three signs now, and recognized the difficulties in attaining business
visibility along this street. Staff noted that the entire parcel fronts three streets (Kuakini, Henry and
Alahou Streets), but had no information as to whether DPW would permit three signs as a matter of
right for all buildings on that one parcel.
Motion:
It was moved by Commissioner Kitchens, and seconded by Commissioner Andreae, to send
to the Public Works Director a recommendation for approval of the sign permit application as
submitted. A roll call vote was taken and the motion carried with five ayes (Kitchens, Andreae, Au
Hoy, Hetherington and Broderson) and four absent and excused (as listed above). Commissioners
also informally requested the applicant to remove the unpermitted banners now installed on the
building.
Minutes of May 6, 2014 Meeting of the Kailua Village Design Commission
Page 3 of 5
2.Design review of a sign permit variance application for one ground sign and two wall signs
exceeding allowable maximum area and lettering/symbol heights for “Holiday Inn Express
& Suites” hotel. Applicant: Ina Custom Signs. Landowner: Kona Hospitality LLC.
TMK: 7-5-007:009. Located at 75-146 Sarona Road.
Mr. Childs first described the proposed ground sign, noting that in addition to the 18 sq. ft. sign area
described in the variance application, which he measured to actually be approximately 19 sq. ft., the
sign pedestal itself was internally illuminated in the same color as the sign. He said that it therefore
seemed to be part of the entire sign to be considered. He noted that the illuminated area contained
within the sign’s pedestal and cap altogether comprises an additional 10 square feet, bringing the total
ground sign area up to 29 square feet if calculated as he suggested it should be. Noting the proposed
sign is to be constructed entirely of metal and illuminated, curved plastic, Mr. Childs stated that only
the proposed lettering, having a maximum height of 9 inches, complied with the Master Plan for
Kailua-Kona, and the rest of the sign was entirely modernistic in appearance.
Projecting digital site photos showing the nearly completed building, Mr. Childs identified the
proposed locations of the two proposed wall signs, internally illuminated and comprising 32 and 43
square feet respectively, and each to be mounted high on the building at the middle of the third floor
elevation of the mauka wall (facing Kuakini Hwy. over an intervening parcel) and north wall (facing
Sarona Rd.). He noted that both signs would substantially exceed the 12 sq. ft. maximum allowable
in the Kailua Village Core Area, and that the sign facing Sarona Road proposed lettering up to 17”
high which exceeds the 9 inch height allowable in this area.
Mr. Childs identified, through use of projected photos, the apparent difficulties that the hotel
operator may be facing in placing its signage where it can be visible to arriving or returning motorist
customers. He said that these difficulties seem partially caused by the building being accessible only
by a right-in, right-out, back-angled minor road which is offset just beyond a signalized intersection
(Kalani Street/Kuakini Hwy.), and where the approach visibility of the subject building is largely
obscured by a three-story streetfront building (Kuakini Tower) at that signalized intersection.
However, Mr. Childs stated that the size of the three proposed signs, coupled with the proposed
illumination of large plastic facings, presented a modernistic appearance currently unmatched in scale
within the Kailua Village Core Area, and do not appear to comply with the guidelines of the Master
Plan for Kailua-Kona. Finally, Mr. Childs reminded the commissioners of their signage suggestions
offered to the applicant several years previously, when the hotel building was presented to the
Commission for its design review and recommendations; the commissioners had recommended that
the applicant use natural lava rock framing materials for a ground sign, and predominately earth-tone
colors for all signs.
In the following discussion, commissioners reviewed the provided digital photos of the building from
its Kuakini Hwy. and Sarona Road points of view, and expressed a variety of concerns about the
proposed sign placements and illuminated sizes. Commissioners noted the proposed mauka
(Kuakini) facing sign would seem to provide limited visibility to motorists, despite its proposed large,
illuminated size (32 sq. ft.), and therefore doubted that its visual impact would be beneficial to
anyone, particularly with its design being so out of character with the Kailua Village Master Plan.
Commissioner Andreae suggested the applicant consider placement of a single sign on the façade of
the abbreviated porte cochere instead of the large Sarona Rd. facing walling sign and the ground sign.
Minutes of May 6, 2014 Meeting of the Kailua Village Design Commission
Page 4 of 5
Commissioner Kitchens suggested the mauka-facing sign be eliminated altogether and the Sarona
Rd.-facing sign be repositioned to the middle of the building’s second floor (rather than third floor) in
order to ensure long-term visibility as proposed frontage palm trees matured with crowns high
enough to obscure a third-floor positioning. Several commissioners expressed displeasure and
unacceptability of a cinder-block constructed enclosure along the frontage of the property, and which
Mr. Childs said may not have been approved by the Planning Department.
The applicant’s architect, Don Johnson, explained to the Commission that the applicant’s objective
was to achieve what limited visibility was possible from Kuakini Hwy. prior to the awkward entrance
road immediately after a signalized intersection on a four-lane road (Kuakini Hwy.). He also
explained why visibility was deemed important from both a northbound approach on Kuakini Hwy.
as well as the southbound approach which allowed the principal means of access via right-in, right-
out turning movements only. He further explained that the applicant seeks to have a ground sign at
the only entrance leading to the front lobby entrance of the hotel. Mr. Johnson said that he was
personally uncomfortable with the placement, form and materials of the cinder-block enclosure noted
as being in front of the hotel entrance and apparently blocking the intended visibility of the proposed
ground sign. He said he would consult with the property owner and recommend re-design and
possibly removal of that enclosure.
Commissioner Andreae asked if an off-site ground sign, at the intersection of Sarona Road with
Kuakini Hwy., would be possible instead of the proposed location along the lower, more distant,
entranceway into the hotel property. Mr. Childs explained that off-site signs were not permissible
under the Sign Code, and are informally considered to be “billboards.” He stated that one could
always apply for a variance from the Sign Code to allow such, however, the permission of the other
site’s owner would also be required to proceed with a variance application.
After substantial discussion of alternatives, commissioners moved recommendations on the proposed
signage in the form of three motions, one for each of the proposed signs, as follows:
1.For the proposed mauka wall sign (facing Kuakini Hwy.) Commissioner Hetherington moved,
and Commissioner Kitchens seconded, that the sign be reduced to a maximum of 16 sq. ft.,
and to be comprised of only the Holiday Inn Express “H” logo on the illuminated green
square background, in order to minimize unfavorable signage impact in Kailua Village. The
motion carried with five aye votes (Kitchens, Andreae, Au Hoy, Hetherington and Broderson)
and four absent and excused (as listed above).
2.For the proposed wall sign facing Sarona Road, Commissioner Kitchens moved, and
Commissioner Hetherington seconded, that the proposed sign be relocated to a lower
elevation, in the middle of the second floor elevation, directly below the third floor placement
proposed in the application, to ensure long-term visibility under mature tree landscaping along
Sarona Road. The motion also proposed an alternate location, on the façade of the porte
cochere, that would also be acceptable to the Commission. The motion carried with five aye
votes (Kitchens, Andreae, Au Hoy, Hetherington and Broderson) and four absent and excused
(as listed above).
Minutes of May 6, 2014 Meeting of the Kailua Village Design Commission
Page 5 of 5
3.For the proposed ground sign along Sarona Road, Commissioner Hetherington moved and
Commissioner Kitchens seconded, that the area of the illuminated sign be limited to 18 sq. ft.
if any lettering is to be included, or limited to 16 square feet if only the “H” logo and green
background, as recommended for the mauka-facing wall, were to be installed. In addition, the
motion recommended that the sign foundation, frame or other mounting be constructed of
lava rock, and that the existing cinder-block enclosure be removed or reconstructed of the
same lava rock material as the framework of the ground sign. The motion carried with five
aye votes (Kitchens, Andreae, Au Hoy, Hetherington and Broderson) and four absent and
excused (as listed above).
APPROVAL OF MINUTES
1. Minutes of the Meeting of March 18, 2014.
It was moved by Commissioner Hetherington and seconded by Commissioner Au Hoy that the
minutes be approved as submitted. The motion was unanimously carried by a voice vote of all
Commissioners present.
ADMINISTRATIVE MATTERS
There were no administrative matters.
ANNOUNCEMENTS
Mr. Mark announced that an application has been received for design review at the scheduled May
20, 2014 meeting of the Commission.
ADJOURNMENT
There being no further business, at 7:28 p.m., a motion to adjourn the meeting was seconded and
unanimously carried by a voice vote of all Commissioners in attendance.
Respectfully submitted,
Keola Childs, Planner
A T T E S T:
Adam Broderson, Acting Chair
Kailua Village Design Commission