RES 581 Draft 01 2024-2026 - Laserfiche WebLink

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48. In 2,000 characters or less, describe the measurable outcomes you aim to achieve with these funds. The event benefits residents in many ways, including economically. It instills the idea that the environment, "'aina," is precious and must be protected, connecting people to culture and land. The program encourages native people to gather for this event, celebrating one another and their history. The organization continues sustainable goals by sharing Native Hawaiian practices, traditions, language, dance, music, crafts, chants, and pa'u history with residents and visitors. The program models responsible tourism and attracts a growing audience each year. Economic benefits to the community are significant. Advertising increases attendance from the mainland and abroad. The organization tracks growth with audience surveys and destination zip codes. Key goals include fair economic outcomes for residents working in restaurants, hotels, shops, and markets, as well as in advertising companies. Local hotels have seen increased bookings since visitors plan vacations around this event. Jobs in hospitality, retail, and markets increase during the slower period before June 11, boosting sales. Native Hawaiian practitioners participate through pa'u units, with entry floats receiving reimbursements and income. Stipends for parade security, marshals, practitioners, exhibitors, and advertising have grown. Business supporters gain exposure with advertising in posters, radio, and television.