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The Big _~land Group <br /> The Big Island Group is a public/private partnership at its best. <br /> Formed in 1989 by a consortium of Big Island business people, <br /> community leaders, the Hawaii Visitors Bureau -Big Island Chapter <br /> r~ and the County of Hawaii; the purpose and goals have been to <br /> <br /> B • I ~ ~1 cooperatively boost and promote Hawaii s Big Island through <br /> ~ , s A n „ ~ R ~ advertising. BIG is a voluntary, non-profit, unincorporated <br /> association. <br /> HOrvORARY MEMBERS <br /> BIG recognizes the effectiveness of cooperative advertising with visitor <br /> industry members in order to maximize advertising dollars. Matching <br /> funds from the County of Hawaii and the Hawaii Visitors Bureau -Big <br /> CHARTF,R MEMBERS Island Chapter, enable BIG to put forth the cooperative advertising <br /> campaign which promotes Hawaii s Big Island. <br /> ~ ~ ~ ~ ~ ~ Objectives <br /> EXFRUTIVE MEMBERS <br /> To increase awareness and visibility of Hawaii s Big Island to the <br /> consumer. <br /> „ To promote Hawaii's Big Island as a complete destination with a <br /> SOPPORTIIYG MEMBERS wide variety of activities and offerings that appeal to a multitude <br /> „ ~ of personalities. <br /> To promote the products and industries of and on Hawaii s Big <br /> " Island to consumers. <br /> ~ To coop advertising dollars from a variety of businesses and <br /> organizations with vested interests in the positive economic <br /> growth of Hawaii s Big Island. <br /> To present our island, our heritage, our culture and our <br /> ASSOCIATE MEMBERS <br /> diversity in a cooperative advertising effort supported by <br /> numerous industries across Hawaii s Big Island. <br /> Through the work of BIG and the County of Hawaii, last year we were <br /> able to host the Wheel of Fortune and bring our island to over 21 <br /> million viewers across America for 10 consecutive evenings. <br /> This year we have ahard-driving advertising campaign with a strong <br /> kick-off in the April edition of Conde Nast Traveler magazine, which <br /> is the premier magazine in travel. With this eight page spread will <br /> come a billboard in Los Angeles, informational software for American <br /> Airlines frequent travelers, advertising for a month on American <br /> Airlines in-flight video, listings on Travelscape (Conde Nast's web <br /> page) and a direct mail campaign to top consumers in America, over <br /> 7.2 million consumers. <br /> Your continued support will enable the Big Island Group to continue <br /> its mission of delivering our message to consumers in the global travel <br /> marketplace. Your support is appreciated and we look forward to <br /> another great year and visitor industry growth on Hawaii s Big Island <br /> Uomu~. Dia ___J~ <br /> !6~ lfa. _ ~ ~ ` <br /> P.O. Box 2637 Kailua-Kona, t1I 96745 (808) 325-6550 4'o~~Q~t~ f C.. <br /> w,~r_ - 4 <br /> <br />