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<br /> KONA TRANSPORTATION TASK FORCE SUMMARY OF "TRIAL RUN" - page 5 <br /> <br /> THE PEOPLE OF WEST HAWAII WOULD HAVE BEEN BETTER SERVED BY HAVING <br /> <br /> AT LEAST 3 OF THE 7 NEW GREEN-S`I'RIPED HELEON COUNTY OWNED PUBLIC <br /> BUSES AVAILABLE '1'U SERVt THIS SIDE OF THE ISLAND AT ALL TIMES! <br /> THESE NEW BUSES ARE HANDICAPPED ACCESSIBLE TO MEET FEDERAL LAW, <br /> USUALLY RUN WELL WITH VERY FEW MECHANICAL BREAKDOWNS, AND ARE <br /> EASILY RECOGNIZABLE AS "PUBLIC TRANSPORTATION" CONSISTENT WITH <br /> THE KONA TO HILO ESTABLISHED SERVICE! <br /> ESPECIALLY IMPORTANT WHEN WE ARE ESTABLISHING NEW BUS SERVICE AND <br /> THE PUBLIC NEEDS TO IDENTIFY THE BUS AND DEPEND UPON THE SERVICE: <br /> KONA TRANSPORTATION TASK FORCE AND ADVERTISING/PUBLICITY: <br /> Bus Service advertised as a "test run" or "Trial Bus Run", PEOPLE <br /> UNSURE WHETHER THEY COULU COUNT ON IT. <br /> Prior to Maihaa's involvement (according to Merle & Dana) <br /> Publicity was poor in general, "blame can go to the Task Force <br /> Subcommittee on PR", which "fell apart" right after the bus run <br /> started after an initial high expenditure for incorrect "rack <br /> cards". <br /> NEWSPAPER ADVERTISING - Dates, frequency, size, dates and <br /> information contained in ads - Insufficient Newspaper ads and <br /> coverage (E. G. ONLY 1 AD IN ALL OVER NOVEMBER AND NO ADS FOR <br /> DECEMBER OR JANUARY - NO ANNOUNCEMENT IN THE NEWSPAPER OF <br /> EXTENSION OF BUS SERVICE TO DECEMBER 31st and then TO JANUARY <br /> 18th, which would affect ridership). Tom Brown had to ok & <br /> authorize all ads & arrange payment. Advertising insufficient. <br /> Ad never went into West Hawaii Magazine - free & distributed to <br /> many homes! <br /> Radio Advertising - funds allocated and developed by Aaron, well- <br /> done, except they gave the impression that all our buses were <br /> new, air-conditioned and modern. We needed more information <br /> advertised about where to catch the bus, how to get a schedule, <br /> fares and where to phone for updates. <br /> Maihaa spoke to Rep. of Big Island Gold - re showing HELEON stops <br /> on maps & phone# to call for more Information. Cover in section <br /> on Public Transportation in all HAWAII TOUR BOOKS! <br /> SCHEDULES (Information, Effectiveness & Distribution): <br /> Starting mid-September: Maihaa developed new U-fold (b. 5" x 11") <br /> double sided schedule with map. Extremely cost effective - many <br /> businesses printed and distributed free of charge. Maihaa still <br /> has list 8 ads of businesses that sponsored. Maihaa received no <br /> financial compensation for her time for this work. Comments from <br /> the general public were very positive concerning the information <br /> contained in the triple-fold brochure (Where to buy tickets and <br /> bus passes and costs, how to obtain bus passes and rates, where <br /> to pick up schedules & bus times at various stops). <br /> <br />