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<br /> FROM :KUNITRKE FRX N0, :3229949 Jul. 13 2004 0B:50AM P6 <br /> Rationale: ret3octs expansion of small business beyond the defined `core' which has <br /> occurred along Alii Drive during the past thirty years (i.e., Waterfrom Row, Cocomrt <br /> Grove, Huggo's on the Rocks), eliminates inequitable restrictions/lintitations between <br /> siu4ilar businesses within special district, and takes into aeoount the probably future <br /> business expansion in the district and/or changes which may occur In the zoning code <br /> boundaries of the Kadua Village Design District. <br /> B) Propos~d amendment -delete Section 3-61 (4) restricting contem of aignage within KVDD to <br /> name of b~lsitless only: <br /> 1) <br /> Rationale: eliminates restricting sign convent to `name of business' only within Kailas <br /> Village Design District. Restricting a business from using signs to promote or advertise <br /> their product (generally defined as anything produced by natural or hutnan effort) is not <br /> reasonable. <br /> C) Proposed amendment - revise Section 3-60 (a) to improve format consistency with related <br /> code in Article 1 and improve business frontage signage allowance to provide for basic visibility: <br /> 1) Seotion 3-60 (a)'t-he total-Dumber of sins ner hq~gineas alis9 not exceed two a <br /> oe1- business t}ont each of s: diRermt tvoe. uor Due .ivu ptr additional adjgcmt side <br /> or near of a buitding„~s+ocisted Kith the bua~ess (et t ~d n directorv si al eely <br /> Rationale: reformats Article 2 consistent with Article 1 section relating to number of <br /> si~tts (Section 3-6 (bxl) The total number of signs per lot or business shall not exceed <br /> tcvp per adjacem street); eliminates potential conflicting imerpretations of `one sign per <br /> s per building frontage' or `one sign per business'; <br /> Increases front signage to allow visibility from mutti-direction approaches (e.g., a wall sign <br /> with direct approach visibility plus a two-sided projecting sign with side approach <br /> visibility) and equivalent number of front signs as all other businesses. ' <br /> D) Proposed amendmett - revise Section 3-58 (a)(1xA) and (B) pertaining to ground signs and <br /> aggregate of all signage: <br /> I) Section 3-SS (ax 1xA) If lot fromage is up to 30 lineal feet, a ground sign may not <br /> exceed twelve square feet for any building or portion of a butlding under separate <br /> managemem or corrtrol, <br /> Page -5- 07/11/04 <br /> <br />