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<br /> FROM COUNTRY SAMURAI COFFEE CO. PHONE N0. 8083220656 NOV. OB 2004 04: 19PM P11 <br /> and appropriate to the business and its projected image. <br /> C. Physical Com os1~ ition <br /> 1. Size and Number of Sins <br /> Wall signs should not be more than 9 feet above grade level. <br /> Monument signs, along major corridors, should be integrated with the <br /> landscaping for the site. <br /> The overall size and number of signs shall minimally dominate the <br /> property or the building which it identifies. <br /> Particular emphasis should be placed on the size of the sign in relation <br /> to the speed limit along the corridor where it is placed. Figure 9-4 <br /> indicates driver reaction times for the determination of a maximum <br /> effective readable sign size and is applicable to both on anct off- <br /> premise signs. Narrow streets, small buildings, small frontyard <br /> setbacks, and slaw moving traffic all demand small signs. <br /> 2. Shane <br /> The shape of the sign shall seek to aesthetically and funeticmally <br /> emphasize the message and not corttpete with the architecture of the <br /> building. <br /> 3. j~ttetina <br /> Subtleness, proportion, and design shall be emphasized in sign copy <br /> and lettering. No more than two type faces is recommended. <br /> 4. Colors and Materials <br /> Use of no more than three colors (for background, lettering, and <br /> emphasis). Natural materials like wood and metal are encouraged, <br /> although neon may have a place in certain areas- The use of a,ry <br /> 413 <br /> <br />