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NOV-09-2004 11:30 PM BERCHES 1 000 323 0230 p. 06 i, it ~ i i PROPO ED AM1rNDMENT Section -60. Number of eigm. (a) Tle total number of i~ M,a;r.~ at.en R ~ e...,~~~ e...: RATIO E ' i Propose Longing the format of the code to be consist~tt with the format used in Article 1 ~ ' relating numbs fi of signs to iruprove readability and oomperebillty between articles within the ~ i 'i j ~i code: le 1, lating to number of signs, reads'The total number of signs per lot or business ' shall not xoeed trdvo per ad3aceat street. Propoee~ the total number of allowable sigtu ltom one to two on a store front to provl of visibility for store identificetioa from ell pedestrian and/or vehicular ~ i has m the stop fiorK. A minimum of two signs is required to de 180° I si vi¢ lily td a approach of a store front, therefore, a minimum of two signs a}lo ld be pertini for sgyineas store front One the stand goals of the Neater Plan is to maintain the continued role of Kaill Village I ' as a touii lesdnation and retailing focus of Kona (Section 2.1.1), The Council Los t~ ward anecdotal testimony from muHaiple Kailas Village merchants that small changes in sigttege (e.g., adding ore one sign) has restdted in up to a 30% change in business activity. Limiting to one sign on a business front requiros a business to choose wh(ch directi m limit pigs visibility. Rastrietiag visibility does negatively impacts business activity, a rrslllt direct opposition to the elated goal of the Neater Plan. 7'he 9 ode ~obo~ to regulate signs for the purpose of protecting the public health, safety,,, j end m p and- w~promote public wellhre and convenience; encourage and promote rise vlsitorl j industry foster sightliness and physical good order (Section 3-1(ax])), If the above ; I, reetdoti was ner~saery to protect the public health, safety, and morale or foator sightliness end ,physical cod o ,then all business alwuld be resttieted to one sign per business frdntage. It is more le this restriction will result in lowering public welfare and corrvenienoe through decreaai bus' activity and revenues...a result in oppo®ition of rho purposes of the sign code. This ption i a ly-rosttictivo and excessive for the purposes of the sign code. Thy Coon ~s to newer businesses and businesses without existing permitted aigne j because is subst~rltially out-of--line with existing eigna in the distict. A aignificard }rwnber of husinea along Alii Drive have more than two signs on their business fronts. la rho per, up to ' five si ~ were pe~mitted within this district. This restriction to one sign per businest? front is overly-ex ive dnd unfair to newer businesses. j I I ~I,