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<br /> NOV-09-2004 11:30 PM REACHES 1 800 323 0230 P. 06 <br /> i <br /> PAOPO~ ID AMMENT <br /> Seotio>M 1 Pry bited Signs, ~ ~ ' <br /> it <br /> RATIOI~T LE ~ <br /> Deletes ble restriction on 'sign content' limiting small-business idemiflcatign to name <br /> of bue' only, and brings the code in-line with the Nestor Plsn for Kailas-Kona. ' <br /> The idea ty of a basineea includes the buaiaess name and a collection of elements representing <br /> the c atios of a business' services and products. Rarely is the business name sutHcieffi to <br /> identify' businesl. For example, if n person had never heard of Borders, it is more probable they <br /> would nk it web s Mexican Reataurarrt or ImpoNExport Store before thinking it was a <br /> Bookato .Including logos, logo statements, pictures and other related items on business ei is' <br /> csscntia) 0 convey a business identity, Borders has included `Cafb -Books -Music' ba their ~ <br /> signs- ' I ~ i <br /> One th goals of the Master Plan is to maintain the continued role of Knilua Village <br /> ss a to st 'on sad reteiliag focus of Kona (Suction 2.1.1). Expanding the content of <br /> sig'gs low in usion of logos, logo statements, pictures, and other related iturrls will improve <br /> busiru'~aII identiii oa, thereby promoting small business sad improving business activity. <br /> The prq sad ' e limiting the number, eiu, and type of signs within Kailas Design' District are <br /> signifl tly more restrictive than any other district on the island. Thu required review and ~ ' , <br /> ap}rro process is also more stringent with the addition of the review for materisl~ colors and <br /> doaign b signs by the Kailas Vilhigo Design Commission. The additional reatrictio limiting <br /> sign cos t to business name only is unreasonablo, anti small-business end not neoagssry to <br /> meetth purposes of the code. <br /> I~ , <br /> i <br /> i <br /> ~I <br /> <br />