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PURPOSE: <br />The purpose of the Kona MIRA Team's grant was to provide broad community input on the aspects of the <br />General Plan, and other aspects of life on the Island of Hawai' i particularly in Kona. <br />METHODOLOGY: <br />The Team developed a survey instrument after review of similar documents from the municipalities of <br />Paulo Alto, California; Lancaster County, Pennsylvania; and Calvert County, Maryland. With assistance <br />from the County Department of Planning, the instrument was then designed for marketing and distribution <br />using four different media, as follows: <br />MEDIA <br />DISTRIBUTION <br />REACH <br />MESSAGE <br />FORMAT <br />REPLY <br />METHOD <br />Internet <br />www.mira- <br />❑ Informational <br />Interactive <br />Submit on <br />hawaii.org/general_plan <br />World-wide <br />❑ Questionnaire <br />Questionnaire <br />line <br />with links from <br />and to related <br />sites <br />Newspaper <br />West Hawai' i Today <br />14,601 <br />❑ Motivational <br />Teaser Ads <br />None <br />(West Hawai' i) <br />(Sunday <br />o Got an Issue? <br />18 x week for 2 <br />(gave date <br />edition) <br />o What's <br />weeks <br />survey <br />Important to <br />would run <br />You? <br />in WHT) <br />o Make Kona <br />Better! <br />❑ Informational <br />3/4 Page ads <br />Call with <br />3 x's <br />questions <br />❑ Questionnaire <br />Full-page ad <br />Mail -in <br />Westside Weekly <br />11,000 <br />❑ Questionnaire <br />Full-page ad <br />Mail -in <br />Kau Landing <br />7,000 <br />❑ Informational <br />Call with <br />(Island -wide) <br />Na Leo o Kona <br />34,000 <br />❑ Questionnaire <br />-questions <br />Full-page ad <br />Mail -in <br />(West Hawaii) <br />Television <br />Big Island Television <br />50,000 <br />❑ Informational <br />3 minute feature <br />Call with <br />(Channel 8 — island -wide) <br />(aprox.) <br />❑ Motivational <br />with interviews, <br />questions <br />shown 7 nights <br />6:30 — 8:30 pm <br />Personal <br />❑ Door-to-door <br />Undetermined <br />❑ Questionnaire <br />11 X1 7 double- <br />Hand/ <br />Contact <br />❑ Presentations <br />sided <br />mail -in <br />❑ Face-to-face <br />❑ Mail <br />❑ Informational <br />❑ Motivational <br />Presentations to <br />organizations and <br />Ask <br />questions <br />individuals <br />directly <br />One hundred and fifty-four (154) questionnaires were returned. The data submitted by mail was <br />numbered and then entered into the internet spreadsheet. The quantitative data was configured into <br />histograms and the qualitative data was grouped into common themes and noted per frequency. <br />Iv <br />