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- Represented Hawaii Island at the HVCB /BIVB /OVB blitz event at The Grove and The
<br /> Americana (Mall) in Los Angeles, June 5 -6, 2010 interacting with approximately 2000
<br /> plus, mostly "upper Middle Class" or higher consumers.
<br /> - Represented the bureau on the Kohala Coast Resort Association's trip to Texas,
<br /> Dallas /Ft. Worth, Austin, San Antonio and Houston, June 14 -19, 2010 interacting with 148
<br /> agents at various events. The trip also included sales calls to Riverside Travel, AAA
<br /> Texas, Irving Allen Samuels House of Travel, Miller Travel Inc., Tramex Travel, CTP
<br /> Rennert Travel and the Woodlate Travel Store.
<br /> - Preparation, planning and participation in the Hawaii Island United Way Mayor's Cup
<br /> Tournament which took place July 9 -11, 2010.
<br /> - Confirmed full participation with all Kohala Coast Resorts for the upcoming 2010 PGA
<br /> Magazine program.
<br /> - Laid groundwork for two PGA Ambassador FAM trips in November and December 2010.
<br /> • Heritage Et Arts Press Trip: The "Culture &t Arts Traveler" is a highly educated, well -
<br /> traveled consumer who seeks to actively learn about and experience the unique culture,
<br /> arts and history of a destination. They want to immerse themselves into the culture to
<br /> gain a sense of the lifestyle in the destinations they visit. With that in mind and timed to
<br /> take advantage of "May Day is Lei Day" activities, Hawai'i Island hosted seven media on
<br /> island April 28 -May 3, 2010.
<br /> Pam Mandel, www.Hotowate.com; Marjorie Rothstein, www.HuffingtonPost.com;
<br /> Christine Thomas, AAA Westways /AAA Hawaii; Sherie Char, Hawaii magazine; Jenny Quill,
<br /> Freelance, Alaska Airlines; Daniel Gibson, Editor, Native Peoples magazine; Steve
<br /> Chapple, Freelance, Reader's Digest /National Geographic Traveler visited or were hosted
<br /> by the following locations: Pana'ewa Rainforest Zoo and Gardens, Keauhou Beach
<br /> Resort, Anna Ranch Heritage Center, Body Glove Cruises Historical Dinner Cruise to
<br /> Kealakekua Bay and Captain Cook Monument, Hilo Hawaiian Hotel, Na Makua Original
<br /> Hawaiian Designs, Hilo Farmers' Market, Sig Zane Designs, Paradise Helicopters, Hawaii
<br /> Volcanoes National Park, Native Guide Hawaii, Aikane Plantations Coffee Farm, Ka'u
<br /> Coffee Festival, Pahala Plantation Cottages, Kalaekilohana, Hana Hou restaurant, Cafe
<br /> Pesto and Village Burger.
<br /> To date, the trip has generated 16 articles with the potential of reaching 9,681,161
<br /> viewers.
<br /> • Big Island Film Festival: Now in its fifth year, the Big Island Film Festival compliments
<br /> the County of HawaVi's efforts to attract film makers to our island. HIVB sponsored a full
<br /> page ad in the program booklet which became available May 1, 2010. The festival ran May
<br /> 12 -16, 2010.
<br /> • Asian Pacific Islander Heritage Month: The United States Air Force at Mountain Home Air
<br /> Force Base honored Asian Pacific Islanders with an event on base May 26, 2010. Claude
<br /> Onizuka attended and spoke about his brother, Ellison Onizuka, a Kona native who
<br /> accomplished his life -long dream of becoming an astronaut. HIVB assisted by providing
<br /> macadamia nuts and destination literature for 200 attendees.
<br /> • Sunset Celebration: HIVB participated in a cooperative promotion with Hawaiian Airlines
<br /> at Sunset Magazine's 13th annual Celebration Weekend in Menlo Park, California, June 4-
<br /> 6, 2010. Attendance was up from 23,000 in 2009 to over 27,000 this year. This consumer
<br /> show targets affluent, well traveled, well educated Sunset readers. HIVB representatives,
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