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Mas Takano and Ken "Bones" Johnston, provided brochures and personal knowledge to a
<br /> steady stream of visitors to the Big Island booth.
<br /> The Sunset magazine reader is the quintessential Westerner. Sunset delivers nearly one in
<br /> every five (19 %) affluent Western households, HHI $150,000 +, home value $500,000 +,
<br /> college degree or higher.
<br /> • Turn Right Press Trip: A left turn out of Kona International Airport leads to the Kohala
<br /> Coast but Kailua Village, once the political center of the Kingdom of Hawaii, requires a
<br /> right turn. With renovations and restorations from Ahu'ena Heiau to the lands of Keauhou
<br /> what better time than the King Kamehameha Day celebration to remind media to
<br /> "Turn Right and Rediscover the Revitalized Kona Coast Where History, Culture and
<br /> Adventure Merge with Modern Day ".
<br /> HIVB, along with partners King Kamehameha's Kona Beach Hotel, Sheraton Keauhou Bay
<br /> Resort &t Spa, Holualoa Inn, Kona Beach Restaurant, Huggo's on the Rocks, Sea Wife
<br /> Charters, Kona Boys, Greenwell Farms, Paradise Helicopters, Kona Brewing Company,
<br /> Island Breeze Luau, Ho'ola Spa, Crystal Blue Lounge/ Restaurant, Atlantis Submarines and
<br /> the Sheraton Keauhou Farmers Market hosted media June 10 -16, 2010:
<br /> - Meg Weaver, National Geographic Traveler magazine, circulation - 726,192; and blogger,
<br /> National Geographic site, Intelligent Travel blog, Unique Visitors per month - 6,350,000
<br /> - Tom Gierasimczuk, Editor, UP! the in- flilght magazine for West Jet; circulation - 25,000,
<br /> readership- 1,300,000
<br /> - Donna Owens, a freelance writer who regularly contributes to The Baltimore Sun
<br /> circulation - 344,118 print and 1,299,740 online and www.PeterGreenberp,.com - 1,500,000
<br /> to 2,000,000 visitors per month
<br /> - Shane Nelson, Travel Weekly circulation - 38,070 in print and 78,586 online
<br /> - Mimi Slawoff, LA Parent and Santa Clarita Livin 200,000 circulation each.
<br /> To date, 14 articles have been published yielding 14,064,367 potential impressions.
<br /> Foundational Programs: Travel /Trade
<br /> • West Coast Sales, Mas Takano: Sales representation based in California continues to
<br /> enable HIVB to consistently reach travel agents to generate interest and demand for
<br /> travel to the island of Hawaii as well as maintain relations with air providers and airport
<br /> managers .
<br /> - Sales calls to 43 Hawaii focused retail travel agents and training for 155 agents took
<br /> place in July through October. The calls and training focused on Alaska Airlines' new
<br /> Oakland to Kona service that began on November 10, 2009, updates from Hawai'i Island
<br /> and the Los Angeles and Pacific Northwest blitzes.
<br /> - Telemarketing calls were made to 20 travel agents to advise them of Alaska Airlines' co-
<br /> op promotion with Holiday Inn Oakland Airport that offers: stay one night and get ten days
<br /> of free parking. This offer made the Oakland /Kona flight much more saleable given the
<br /> 7:45 A.M departure time.
<br /> - Represented HIVB at Hawaii Lei Day at The Grove in Beverly Hills in conjunction with
<br /> HVCB's blitz of the Los Angeles area in September. Brochures and 2000 lei were handed
<br /> out to consumers at the event.
<br /> - Acted as a liaison between Alaska Airlines representatives in the Bay Area, travel agents
<br /> and HIVB to help coordinate details of the inaugural Oakland /Kona flight send off on the
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