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The islands share many similarities - both located in the middle of vast oceans, <br />situated over volcanic hot spots with volcanoes making the "earth's most active" <br />list. Other similarities include tourism -driven economies, multicultural <br />populations, dense rainforest and a high level of endemism. <br />In the spirit of ho'okipa aloha (hospitality), Hawai'i Island greeted the four -person <br />delegation on arrival then hosted them for breakfast, a reception, and land and air <br />tours of our island. They visited Pu'uhonua o Honaunau National Historical Park, <br />Hawai'i Volcanoes National Park where they met with key park officials, as well as <br />met with Mayor Kenoi and County of Hawaii officials. <br />Blue Sky Tours: Currently, roughly 5% of Blue Sky Tours' room nights on Hawai'i <br />Island fall in East Hawai'i. Charlotte Kerr, Sales Et Marketing Manager for Blue Sky <br />Tours was on island in early November 2, 2011. HIVB took advantage of her visit to <br />broaden her East Hawai'i experience, including a helicopter tour, to show why Blue <br />Sky Tours should expand their program packages to include more nights on the East <br />side of our island. <br />APEC: The 2011 Asia Pacific Economic Cooperation Leaders Meeting (APEC) was <br />held in Honolulu November 7-13, 2011. Hailed as the most important business <br />meetings convention in Hawaii's history - President Barack Obama was joined by 20 <br />other heads of state from Pacific Rim nations to address issues of economic <br />growth, trade, and investment. Additionally, an estimated 20,000 international <br />delegates attended to do business, including finance ministers, diplomats, policy- <br />makers, and top CEOs. Honolulu was APEC's first U.S. host site since 1993. APEC's <br />impact is global, as its 21 -member economies account for 40% of the world <br />population, 54% of the world gross domestic product, and 44% of world trade. <br />As expected, a conference of this size and stature spawned many events including <br />but not limited to pre and post excursions, spouse programs and media activities. <br />HIVB helped showcase Hawaii Island to media in the following two areas: <br />- Provided a staff person, collateral and signage in four languages at the <br />Hawaii Island booth which was housed at the Hawaii Convention Center where the <br />ministerial and business meetings were also held. The media center was available <br />to an estimated 2,000 journalists from around the world. <br />- Assisted with Hawaii Island logo name badge holders, collateral and two staff <br />persons at a media reception on November 9, 2011, hosted by Mayor Kenoi and the <br />County of Hawai'i. <br />Foundational Proerams: Travel Trade <br />Sunset Celebration: The Hawaiian Islands (HVCB) was a first-year sponsor at <br />Sunset Magazine's 14th annual Celebration Weekend in Menlo Park, California, <br />June 4-5, 2011. Hawaii Island, along with Alaska Airlines, Hawaiian Airlines, <br />Starwood and Outrigger Resorts participated in the Hawai'i section. Attendance <br />was estimated at 18,000 this year. This consumer show targets affluent, well <br />traveled, well educated Sunset readers. HIVB representatives, George Applegate <br />91 <br />