COM 0281.001 2012-2014 - Laserfiche WebLink

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Goals and Outcomes Achieved This project contained both short-term and longer-term expected measurable outcomes. In order to assess progress toward these goals, project managers collected data at the conclusion of PFS. Short-Term Outcomes: As outlined in the project proposal, participants were expected to become more experienced as to the installation, function and management of a large-scale flower show. Also they were expected to become more knowledgeable about designer usage, tastes and preferences and become more aware of marketing options and opportunities available in East coast markets. Long-Term Outcomes: As outlined in the project proposal, long-term outcomes include increased member participation and an increase in the quality of product offerings and sustainment for the Hawaii Brand message. Project managers have not been able to assess the true impact of the project on these variables in such a short timeframe. However, we did attempt to get a feel for how the project might affect the producers in future sales and designer networking. All of participants responding indicated their intention to participate in future PFS. And agree that the project has encouraged them to expand their online sales and support the quality branding message as well that they have a raised level of understanding of HTFC program value and efforts to be an industry leader and trend setter. Beneficiaries Direct beneficiaries of the project activities were producers and representative designers, the collaborative "Hawaii Brand" Marketers and those attendees who participated in some or all of the various activities of the project. Attendance numbers for each of the events are listed below: Major Activities/Participation Number Benefiting AIFD Designers Using Product 30 HTFC Market Place Participants 14 PFS Designer Studio Workshop Attendees 5,400 PFS Overall Attendees 235,000* documented tickets 225,000 Business Contacts that have resulted in post contact or sales 50 Additional Businesses Benefiting 320 * This number is estimated by event producers. Tickets received 225,000 does not include, designers, vendors, or staff.