COM 0281.001 2012-2014 - Laserfiche WebLink

Home

4. Conduct flower arrangement demonstrations with Hawaii grown flowers and foliage. The Designer Studio a massive amount of tropical floral products was donated for the floral design competitions, a well attended, keystone activity at the show. During the 11- day event, 54 Designer Competitions took place on the stage on average of 5 daily throughout the show. In between these activities flowers were kept in buckets on-stage within view of attendees providing visual exposure to all who attended. During the educational where attendees watched and observed flower arrangement techniques, HTFC provided talking points and scripts for the MCs to share with the audience during the Designer Competitions to draw attention to the Hawaii grown floral products and to discuss their long life, beautiful colors, and demonstrate their effortless use in Traditional style arrangements. The Designer Showcase Pods where HTFC sought to dominate the traditional design theme by hiring a Master Designer, Jamie Rothstein to install massive arrangements for two of the Display Pods. The design concept for these Pods was the use and mixing of tropicals along with temperate flowers in "Traditional" European style arrangements popular with end users and designers on the East Coast and in Europe. In addition to the two Pods provided by the HTFC it was noted that each of the other 3 Pod designs included tropicals as well. One used tropicals exclusively in the design. This observation is a qualitative outcome of our previous year's efforts. Numerous comments came in regarding the appreciation of the Hawaii product and pleasure of using it. Particularly for its striking impression, color and long lasting capability. Many of the Hawaii floral products lasted the full duration of the show or needed only one replacement unlike the temperate flowers that needed almost daily or every 2-day replacement. The 2 Pod arrangements stood out at the exhibit and received a lot of attention and excellent feedback to both Hawaii representatives and PFS Producers. These Pods made an excellent location for distributing HawaiisFlowers.com post cards. More than 50,000 HTFC and Industry postcards cards were distributed from this location during the event. 5. Increase higher-value small box direct sales with retail and end users. It is expected that personal contact with businesses and the thousands of pieces of industry and individual producer collateral distributed will result in future sales and website visits as well as email sign-ups for future newsletter contact. Participants report more than 50 contacts that have already communicated and/or purchased products as a result of the PFS.