COM 0281.001 2012-2014 - Laserfiche WebLink

Home

Hawaii County Department of Research and Development Philadelphia International Flower Show Final Report Title: Statewide Coordination and On-site Management of State's Participation at the 2013 Philadelphia International Flower Show Project Summary Over the past 3 years, HTFC was been in close contact with Sam Lemheney Director of Design for the 182-year old Philadelphia Flower Show (PFS) an annual event presented by the Pennsylvania Horticultural Society. Through past year PFS participation, HTFC developed a 5-year strategy for building market awareness, branding and usage of Hawaii grown floral products in the East Coast market. This strategy includes increased inclusion of Hawaii grown products in displays and Designer Pod arrangements and Design Studio Competitions at the PFS, relationship building with Master Designers particularly those who are affiliated with AIFD, and direct connection with show attendees to develop end user awareness. The primary goals of this project were to maintain high visibility of Hawaii's Flowers and the Hawaii Brand in the eyes of industry-wide professionals and the public so that they will continue and increase their use of the products and to promote and develop new markets for Hawaii's floriculture and nursery products in the US East coast areas. With this in mind, 4 sales booths were funded along with Designer Studio Workshops and a Master Designer selected to install 2 Designer Pod arrangements and a statewide contingent of 14 people traveled from Hawaii to Philadelphia to participate in four Market Booths at the 2013 PFS. Attendance reported by tickets for the 2013 show totaled 225,000. Demographics of those in attendance are attached, as well as HTFC Survey Results. Project Approach During this second year, the County of Hawaii sought Hawaii Department of Agriculture (HDOA) funding of$96,150.00 to coordinate management of Statewide participation at the 2013 Philadelphia International Flower Show (PIFS) March 2 to 10, 2013. The theme of the 2013 PIFS "Brilliant" showcased Great Britain's beautiful and creative gardens and landscapes, culminating in the urbane design of 21st century London. The historic linkage of Hawaii's Royal Court and that of London's coupled with the industry's long held vision to expand the tropical flower usage into the "traditional" design, style made the 2013 PIFS an unmatched and unique opportunity to showcase Hawaii's tropical flowers. The HDOA provided $60,000 of this budget paid directly to the PIFS for 4 booths on the main floor market place, participation in the Design Studio Workshops, create 2 Designer Pod floor displays, and hire a Celebrity Designer, Jamie Rothstein to assist with the overall planning and design of the 3 project elements. In addition necessary