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tables, chairs, electricity and other build out costs (union movers) and supplies were <br /> provided by the PFS recommended Celebrity Designer. <br /> To implement this project, the County of Hewer i solicited participants from the <br /> four counties to attend the show. Coordination of this effort was provided by the Hawaii <br /> Tropical Flower Council (HTFC) / Hawaii Floriculture and Nursery Association (HFNA) <br /> as umbrella organizations representing the floriculture and nursery businesses Hawaii. <br /> HTFC managed the disbursement of the additional funds received from the State. Using <br /> experience gained from 2012 participation, HTFC coordinated and arranged the pre- <br /> show planning activities, travel arrangements, oversight and on-site management of the <br /> booths and submission of the project report to COH and the HDOA. The timeframe of <br /> this project was November 2012 to June 2013. <br /> Budget Variables <br /> The budget provided for the PFS participation was minimal and was adhered to exactly <br /> as provided for. The only change to the originally proposed budget was the reduced <br /> cost of Insurance by $250. These available funds were used to print and ship additional <br /> HawaiisFlowers.com postcards for distribution. A total of 5,000 cards were distributed to <br /> attendees at the PFS. <br /> Goals and Outcomes Achieved <br /> Statement of Need and Justification <br /> The Hawaii flower industry is increasingly facing stiff competition from international <br /> producers that have lower costs of production and delivery. Hawaii's remote location <br /> resulted in higher costs of production and shipping of agricultural products thus Hawaii <br /> cannot compete on low cost positioning. However, Hawaii has an advantage over its <br /> competitors through its high quality products, outstanding history of breeding programs, <br /> laboratory production techniques, new and improved product introductions and ability to <br /> meet production shortfalls caused by weather, disease and other environmental factors. <br /> All of these competitive advantages are dependent on continued improvement of quality <br /> products and building market recognition and awareness. In order for Hawaii to remain <br /> competitive, it is necessary to step up the Hawaii's Flowers Brand campaign by <br /> maintaining a visible presence in the local, national and international market place. <br /> Timing is of the essence if Hawaii is to hold on to its current market standing into the <br /> future. <br /> The 2012 Philadelphia International Flower Show (PIFS) themed: Hawaii:Islands of <br /> Aloha, a celebration of Hawaii's flowers and culture received more press coverage <br /> than ever before. It attracted a record number of attendees, over 300,000 people. <br /> From experience gained in 2012 PIFS, the County of Hawaii conducted a statewide <br /> coordination and on-site management of Hawaii State's participation at the 2013 <br /> Philadelphia International Flower Show (PIFS) March 2 to 10, 2013. The County of <br /> Hawaii solicited the participation of all four counties under the HTFC/HFNA umbrella <br />