COM 0281.001 2012-2014 - Laserfiche WebLink

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2. To create new markets for Hawaii's floriculture and nursery products in the US east coast area Hawaii floral products valued at $70,000 were sold directly to attendees at the PFS. The Hawaii Island Booth also sold $5,000 in various Hawaii themed value-added products and the Oahu booth sold high-end value-added designer products. The total value in direct income to Hawaii producer participants is estimated between $70-80,000. Promotional opportunities for creating awareness of the Hawaiian Islands brand and interest in future travel to Hawaii were extensive are expected to have direct economic benefits to Hawaii far into the future as visitation and/or on-line/direct sales. Hawaii Participants have reported more than 50 business direct contacts made at the PFS whom they have also had follow-up contact with or after show sales from. In addition many more contacts were made that may result in future contact and sales. Additionally 10,000 HTFC HawaiiFlowers.com "Share the Aloha" postcard fliers, 800 Protea Care and Handling brochures, 200 DOA tropical plant, flower and foliage posters, and 1,000 reusable cloth HawaiisFlowers.com logo bags were distributed from these booths along with thousands of pieces of individual producer collateral. And 150 NeoTropica Guides were sold. The flowers used in the Designers Studio Workshops and Designer Pod arrangements were purchased from statewide producers interested in selling flowers to the show. This purchase was coordinated by HTFC/HFNA organizations through membership and included purchases from 4 islands. This purchase was valued at $6,000. 3. To cross promote the Hawaii agriculture industry along with the Hawaii visitor industry under the "Hawaiian Islands" brand. The Market Place Booths provided a sense of place and Hawaii Brand linkage. Participating growers were able to meet and talk with attendees, share "aloha" and put a face to the Hawaii Grown Products being sold and used at the Show. Products ranged from, plants, an assortment of cut flowers, foliage, lei, music, papaya, Mac nuts, Coffee, to bamboo vases. In an effort to put a face to the product HTFC coordinated a statewide effort of vendors to again create a strong Hawaii sense of place in the PIF interior Market Place. Additional Hawaii visitor industry support resulted in 1,800 Hawaii posters and 2,800 travel planners being distributed to attendees. HTFC has worked to develop Quality Standards and a Quality message for the Hawaii Floral Products Industry and has provided statewide Educational programs on the Quality initiative and value of association with the Quality to the Hawaii Brand. This initiative is the focus of a survey administered to those waiting in the Designer Studio to watch the demonstrations/competitions. Data is being input for establishing a baseline of customer awareness. In future years this survey will be administered to demonstrate changes in awareness base on Hawaii's continued participation and promotional programs put into action at the PFS.