COM 0526.000 2012-2014 - Laserfiche WebLink

Home

Form #: B-52 7/18/91 DEPARTMENT OF FINANCE REQUEST FOR COUNCIL ACTION DEPARTMENT: Research and Development DATE: 11/7/13 STAFF CONTACT: Stephanie Donoho, Tourism Specialist PHONE: 808-961-8505 A. REQUEST: Pursuant to Hawaii County Code Section 2-139(a)(3)(A), the Department of Research and Development would like to award $30,000 to Kailua Village Improvement District for it's 2014 Active Lifestyle, Cultural & Special Events in Historic Kailua Village. This program is comprised of: weekly 5K runs throughout the year, the Kailua Kanikapila Community Picnic (April), May Day Brunch on the Street (May), Fourth of July Family Flotilla (July), Historic Kailua Village Luau (November), Kalikimaka Boat Parade (December), and the Royal Footseps Geocache - a year-round GPS teasure hunt promoting the history and culture along the Royal Footsteps Along the Kona Coast Hawaii Scenic Byway. This award is a result of a competitive selection process for the Hawaii Tourism Authority's County Product Enrichment Program (HTA CPEP) funds. The HTA provides $400,000 annually for tourism product development in the areas of: cultural tourism, agritourism, health and wellness tourism, ecotourism, edutourism and technology tourism. These funds are awarded to the selected programs and also cover the HTA CPEP contract administration including the Tourism Specialist's salary.The Department issued the Request for Proposals in August 2013, for projects taking place in CY14. Award and rejection letters were sent to the 35 applicants in late October 2013. Research and Development will be making 18 awards for events taking place throughout the island, and throughout the year. The organization has a 501(c)3 tax exemption status. B. BACKGROUND AND JUSTIFICATION (USE ADDITIONAL SHEETS AS NEEDED): This is a new series of events scheduled for Kailua Village, one of our island's primary visitor areas. One of the goals of the HTA CPEP program is to bring new and diverse events to the island, as more than 65% of our island's visitors are repeat visitors. These events are projected to bring more than 5,250 attendees - including both residents and visitors to the Village. These special events are designed to spur economic activity throughout the area (shopping, dining, hotel stays), heighten awareness of the natural outdoor environment, engage residents and visitors in healthy lifestyle choices, and promote a broader understanding of the District's historic and cultural assets. Please see attached application and budget for detailed information on the program. SIGNED: �� — DATE: I , /7 1'3 Depyrtment Head