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new, expanded, or improved economic opportunities that are compatible with the County's natural and social environment The County shall strive for diversification of its economy by strengthening existing industries and attracting new endeavors Land Use Element • Designate and allocate land use in appropriate proportions and mix and in keeping with the social, cultural, and physical environments of the County • Protect and encourage the intensive utilization of the County's important agricultural lands • The County shall encourage the development and maintenance of communities meeting the needs of its residents in balance with the physical and social environment C. Kona Community Development Plan L QP" _ .P Relative to the Kona CDP, Section 15.1 of the County General Plan called for the development and eventual County Council adoption of Community Development Plans. The General Plan states that the CDP "will translate the broad General Plan statements to specific actions as they apply to specific geographical areas," The General Plan also notes that should the CDP require a General Plan amendment, it could be considered concurrent with the adoption of the CDP. However, "If there is a direct conflict between the Community Development Plan and the General Plan, the General Plan shall be controlling." Pursuant to the above, the Kona CDP was developed and adopted by the County Council during the latter part of the year 2008. The CDP identified its vision to be "A more sustainable Kona characterized by a deep respect for the culture and the environment...." In terms of guiding urban and rural developments, one of the adopted principles called for developments in rural areas (such as the subject area) sire directed to existing rural towns and villages. The subject property falls within the Rural Transit-Oriented Developments (TOD) outlined in Kona Land Use Map of the CDP. The CDP identified several principles related to this "vision." These principles and their relationship to the proposed rezoning follow. 6