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II. REDEVELOPMENT GOALS AND OBJECTIVES <br />A. GOALS <br />The following goals have been adopted by HRA and they set the direction <br />for this Redevelopment Plan. <br />1. Formulate a program for development of the redevelopment area <br />taking into consideration the economic and social effects of redevel- <br />opment on the elderly residents, small business tenants, property <br />owners of the area and the people of the community. <br />2. Develop an economically revitalized downtown Hilo which is a safe, <br />healthy, convenient, pleasant, and attractive environment for living, <br />shopping, recreation, civic, cultural, and service activities. <br />3. Advocate a downtown with a distinct, appropriate and identifiable <br />theme, character and image. <br />4. Encourage new development in forms, patterns, and bulk which as <br />nearly as possible preserve and enhance the existing character of <br />downtown Hilo and which will also provide added service and retail <br />opportunities. <br />5. Encourage development in Puueo and Kukuau which will assist in <br />upgrading the redevelopment area. <br />Based on the above goals, a review and evaluation of current public plans <br />and policies, and an assessment of existing base conditions, the following <br />redevelopment objectives have been adopted by HRA as the framework for <br />development of redevelopment proposals for the redevelopment area. <br />B. OBJECTIVES <br />Land Use and Economic Develo ment <br />I. Encourage the development of new office activities within the <br />downtown area. <br />2. Strengthen existing commercial retail activities and encourage the <br />development of new retail activities. <br />3. Encourage the improvement of merchandising and promotion of all <br />downtown activities. <br />4. Remove certain impediments to land disposition and development by <br />public and private entities. <br />5. Develop Puueo as a residential community which supports and is <br />supported by the revitalization of downtown Hilo. <br />6. Develop Kukuau as a commercial expansion area for future downtown <br />retail expansion and as commercial linkage with Kaiko's commercial <br />development. <br />-3- <br />