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SECTION 2 <br />GOALS AND OBJECTIVES <br />Based of the goals and objectives established for Kailua -Kona by the County's previous <br />master plan and from public comments through the Master Plan Task Force, Workshop <br />session, and public information meetings the following Goals, Objectives and Urban Design <br />Concepts have been developed for the Kailua -Kona Master Plan. <br />2.1 GOALS <br />1. To maintain the continued role of Kailua Village as a tourist destination and <br />retailing focus of Kona. <br />2. To maintain and enhance the character identified as "The Kona Way of Life ". <br />3. To be a guide for future development and redevelopment, decision making <br />and plan implementation within the Kailua -Kona Master Plan area. <br />2.2 OBJECTIVES <br />1. Preserve and enhance the natural environment by preserving natural <br />assets /landscape and integrating them with pedestrian activities and new <br />development. <br />2. improve the appearance and function of the pier and seawall areas. <br />3. Improve beach and ocean access activities. <br />4. Discourage vehicle oriented development and encourage pedestrian activities, <br />via design guidelines, density, land use and circulation proposals. <br />2 -1 <br />