Appendices to Integrated Resources & Solid Waste Management Plan - Dec 2009

Home

HAWAII COUNTY MECHANICAL - BIOLOGICAL TREATMENT FACILITY CONCEPTUAL DESIGN A key to a sustainable program is having a well thought out marketing plan, as opposed to a "sales plans" which simply outlines the specific strategies used to sell a product to the consumer (i.e., lead generation, cold calls, literature, samples). A true marketing plan includes a much broader scope, and outlines a range of activities that are undertaken from the initial concept development to the point at which there are consistent return sales. It includes product research and development, market research and needs analysis, planning and positioning, distribution, promotion, and sales. Available data from the composting industry indicates that the time required to implement and realize consistent results from a marketing plan typically takes from 2 to 5 years. For MBT facilities, the timeline tends towards the higher end of this range (e.g., 4 to 5 years). It is rare that the financial returns (i.e., sales revenue) from product sales are sufficient to offset all of the costs associated with compost production, even with a successful marketing program in place. In many of the mainland States, wholesale pricing for screened bulk compost ranges from $5 to $15 per cubic yard, with MMSW compost being at the lower end of this range. Most often, these revenues are only sufficient to offset marketing and sales costs, product quality control (analytical laboratory testing) costs, and perhaps some portion of product refining cost. Waste Characteristics An extensive review and summary of solid waste quantities and characteristics has been prepared as part of the overall solid waste planning process for Hawai i. This information was analyzed in conjunction with population and other data to develop an understanding of the geographic distribution of waste on the island, generation rates and estimated future quantities of solid waste. A summary of the estimated solid waste quantities generated by residential and commercial sources in the County during FY 2008 are presented in Exhibit 1. This summary provided the baseline for analyses of MBT options and conceptual facility designs. Estimates of the relative amounts of organic and non - organic components in the waste stream are provided in Exhibit 2. These estimates are taken from the waste composition study prepared in support of the IRSWMP Update2. EXHIBIT 1 Solid Waste Quantities, FY2008 2 CH21M HILL. Waste Composition Study, County ofHawai'i. 2008. West Hawaii East Hawaii Total Disposal 128,543 81,847 210,030 Transfer Station 41,655 39,575 81,239 Commercial 86,888 41,912 128,800 Diverted N/A N/A 86,443 Total 296,473 2 CH21M HILL. Waste Composition Study, County ofHawai'i. 2008.