Mainstreet Pahoa Marketing & Business Plan 1997

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FIVE YEAR FINANCIAL PLAN -- YEAR 1 $27,300 median based on 15 stalls @ $10 /stall over a 3.5 day average for a period of one year REVENUE: $ 1 0,004 start up ........................................................... l....... ............................... .....................$10,000.00 EXPENSES:-J 5.050.00 BUILDING EXPENSES 1. Lease Rent for 5000 sq ft county land for vendor space ....... $ 50.00 2. Repair / restoration /signage ..... N .... .............••....N.........l. •............• 3. Utilities •.. M. N.. N.,. NNNN.....• NN.... N .NN..N..NN......N..NN...N.....N N..l....... 4. Parking .. N..• NN.. 1. NN...... N... NNNN....... N... N.. N.. NNM... ►M.M..11 ................. -0- S. Furnishings .. NNNM..... N1......►.\/.... M.. NMM. I.. I....,. .....N..N....11...NN.. \.. ►...•- ADMINISTRATIVE EXPENSES n 1. supplies , N...... N. NN.......... NN... NN ..M.NN.....N ................N. N........N..... /.... V - 2. management fees ► N. N►.• R........ N.../ N.. ll.......... NN... ....IM.IN....,.....1.. ►........ 69000.00 MARKETING: 1. a simple 1 -page xerox "take away" informational flyer at Village Bus stop for tour groups and independent visitors with Japanese translation .. ..........Nl......N....N....N.. $39000 2. cost of assessments in #3, #4, #5 below .........., 500 ................. 3,500.00 TAXES: 4 % General Excise Tax on sales ►.lN.•N..NMN.!!.l.. N............M... INSURANCE ■. N.. NNMN. M../ NN../ N.. NNN\. N. NN► N.N.H.NN.M.N....N.NNN......N..• -0- TOTAL:.... NM.....►... NN. NNN.. NNM. N..... N. N.. NN..../. N....... M/..11 N............1/ .....►....►./...N.../N.....M!►. $99550.00 CARRY OVER: $ 450.00 ACTION PLAN Year 1 1. Contract with County of Hawaii for lease of 5,040 sq.f1. area adjacent to Bus Station and Rest Rooms at the Pahoa Village Park for the purpose of (a) farmers market vending area and (b) local history exhibit area; suggested 20 year lease at $50 /year 2. Contract with vending manager to operate the farmers market as a concession on a percent of revenue basis, contract manager at 60% and MSPA at 40% with responsibility for marketing costs and paying lease rent from the proceeds. 3. Conduct an assessment of additional improvements to the leased area for farmers market vending stalls such as directional signage, lighting, benches, walking area, safety features, etc. 4. Conduct as informal assessment for the design and cost of constructing a local history display /exhibit which would include the Volcano National Park Waha I ula Exhibit S. Prepare grant for construction cost of the exhibit area and visitor center as part of the vending area 6. Prepare simple 1 -page xerox fold out flyer about the history and features of Pahoa town and the Puna district as a "take away" at the Pahoa Village Bus Station for tour groups and independent visitors. Prepare one version in English and another in Japanese (donated translation from community resources). 7. Organize a marketing plan which coordinates joint advertising of the Village Park with other MSPA and downtown events (Halloween Parade, Bon Rance Festivals, etc.) to maximize exposure S. Organize tour bus stops with refreshments and informational hand out materials. 19