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Mainstreet Pahoa Marketing & Business Plan 1997
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Mainstreet Pahoa Marketing & Business Plan 1997
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FIVE YEAR FINANCIAL PLAN -- YEAR 2 <br />$27,3W median based on 15 stalls @ $10 /stall over a 3.5 day average fora period of one year <br />Y <br />REVENUE: $ 15,000.00 per year (vendor space rentals) <br />6) 450.00 carry over <br />EXPENSES: 5,000.00 County grant .......... N....... N.. N» ............................... ............................... $ 20,450.00 <br />I. Lease Rent for 5000 sq ft county land for vendor space ........ N» NN . .................. »............ 50.00 <br />of mini- museum /display center ■... M.../ . /.. \.A». \.N. ►..N.....NN....... M...... \.......... SOOO.00 <br />2. Utilities <br />3. V titi Mes ......... N... M...... M. NM..... N....../.\ N.......»..........►.....' MMM/.....\ N.... N...... ..»N. \N.N. \ .............. \..... -oY <br />4. Parking . N.. NN. N.. N. Np. N...... N». NN. M........ N... N.. N. N... H». N».. M\. N. N....1... ..MN.N..NN... \.H....N....N... \. -0- <br />5. Furnishings ........ N.».. N... N.....»............ N ..................». N... NN»..N......... N..... N.......N...................... -0- <br />ADMINISTRATIVE EXPENSES <br />1. supplies ... N.........».. M\► N.\. N.. N...\............ H....»... N.... . /..M»..M \ \.N...N... »..... \.... N ......................... \... <br />2. management fees ... NNN... M... N...» N. N» NN. H. q.... N.. Y►. NN.N �N. H. NNN.. NN.. ......N..NN.....N...NHM. ►N.. \.. <br />�- <br />9 V{. 0-00 <br />MARKETING: <br />I. review and reprint 1 -page flyer for bus station and visitor center.\.. N..... \ ............... \. ►...... 19000600 <br />2. co -fund advertising for annual special events .. 11 H/►. MM.......1.......\ M. /.M.M....... »...N....»......... 4 000.00 <br />TAXES: '4% General Excise Tax on sales . \.......M \.... »NM.. NNNN ...... ........».. ..Y...... \ \............. » \..Y.. -or <br />�St�a�i�1 ■ CE ./. M.». M.»» M►» M.. M.....».»..... NNNp..» N.... N. N» N..»f..».. N.\ NN... N. . ►.M....NNN.N.».N \...........N. �o- <br />T� TA►L;..., N N ............. ...................... "........ N......»... ...,... »....................... N. N.... N................ N.... ............................... $19,050.00 <br />CARRY OVER: $ 1,400.00 <br />ACTION PLAN: Year 2 <br />1. based on previous year' s assessment, construct additional improvements to the leased area for <br />farmers <br />market vending stalls such as directional signage, lighting, benches, walking rea, safe features <br />g safety ,etc. <br />2. based on previous year' s assessment, design and construct local history interpretive dis la YleXhibi <br />t which <br />would include the Volcano National Park Waha' ula Exhibit <br />3. review/update and reprint 1 -page take away for bus station and visitor center-, collect various brochures and <br />other informational materials as part of visitor information take -away", " material. <br />4. prepare grant to fund the development of a drive -guide for Puna and Lower Pahoa telling about <br />providing � g out the features <br />and historic sites of the district and <br />p ng information about proper conduct and respect for the ' aina <br />for distribution island wide to visitor outlets, Pahoa merchants, Bed and Breakfast establishments, <br />information centers, car rental and travel desks Chain °°eII�! visitor <br />Chambers of Commerce, activities coordinators. <br />S. implement marketing plan recommendations with marketing funds: including cosponsorship of ads for local <br />events, radio time and newspaper announcements, focusing on local annual events <br />5. begin organizing various resources to stage demonstrations ors special displays for visitor <br />Pe tour groups during <br />bus rest stop at Pahoa Village Park bus station, including farmers market vendors who ' <br />could particpate as <br />well. Work to encourage tour bus groups and independnet visitors to sto long enough to br <br />along the road and have a m P g � owze in the shops <br />weal in the several restaurants available. <br />20 <br />
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