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<br />as botanical gardens, historic sites, helicopter rides, boat excursions, ocean recreation
<br />activities, nature walks, drive - guides, local history tours, etc.
<br />Lifestyle usiness`tyle. According to Hawaii Visitor and Convention Bureau
<br />(HVCB)data, the type of visitor found on the big island tend to be avid book readers
<br />joggers and gardeners, and enjoy outdoor interests such as hiking, climbing, reef walks,
<br />picnics and barbecues, walking tours, surfing and boogie boarding. Their favored statewide
<br />attractions include the Honolulu Aquarium, the Zoo, the Botanical Gardens, Parker Ranch,
<br />Mauna kea Observatory, Kauai Lagoons, swap meets and flea markets The average head -
<br />of- household income is $86,400.
<br />This visitor has the second highest income level of four visitor group clusters
<br />identified by HVB. They are well educated (average education level 4 year college); the
<br />oldest (average party head is 45.5 years old); highly likely to be professionals (doctors,
<br />lawyers, brokers, educators); least likely to stay exclusively in a hotel; spend $ 136 a day; and
<br />are usually independent travelers or on as package air travel trip. This group is also
<br />interested in cycling, finance and investing, pets, domestic travel, and is diet - conscious. They
<br />are also collectors and photographers, play musical instruments, enjoy nature walks, do floral
<br />arrangements, are culturally oriented, like to visit museums and galleries, are more prone
<br />than others to mail order catalogues, and are interested in science and technology. They
<br />have an appreciation of fine wines, gourmet foods, entertaining, cruises and foreign travel.
<br />Mark ize and trends. The averse length of stay of westbound visitors on he
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<br />island of Hawaii is 7.09 days. The statewide average is 10.5 days. While this number has
<br />remained almost unchanged for the State in over 10 years, the island of Hawaii has
<br />registered the largest increase in number of days, rising from 3.46 in 1980 to 7.09 in 1993.
<br />The highest number of westbound visitors to the island occurs in March (90,360) and the
<br />lowest number in September (56,900). The average number of monthly westbound visitors
<br />is 72,267.
<br />Eastbound visitors to the island, however, shove a decrease from 4.6 days in 1959 to
<br />3.3 days in 1993, while other islands remained relatively steady varying within less than a
<br />tenth of a percent. Kauai has the lowest length of stay average over this time period at 2.5
<br />days. Maui has an average of 3.6 days while Oahu is 5.4 days. The State's average is 6.3
<br />days for 1993.
<br />Therefore marketing efforts should focus on westbound visitors as these have the
<br />highest number monthly average, and have the highest number of non tour, non group, true
<br />independent travel modes. The average number of repeat trips for the westbound visitor
<br />to the island of Hawaii is 4.47, while the Eastbound visitor average is 2.88 repeat trips.
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