Mainstreet Pahoa Marketing & Business Plan 1997

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Marketing Plan These activities follow the business plan contained in this report, . P p t, and focus on the site itself and the related Information, displays, oods and services . g es that would also be provided at the site. It will be a boon to all businesses b in y serving an active referral center encouraging visitors passing through or staying few days on the island t revisit extend Y o revisit or end their time to see nearby points of interest in the eneral area a of Puna. Year 1 MARKETING: collateral material. Prepare and distribute simple 1-page informal fl yer and MAPS showi ng ng ry different community features and collected local history, ' , n combination with advertisements for local merchant products for distribute • P on at Pahoa Village Park bus station, and possibly local B &B establishments, hotel desks restaurants, island wide travel agencies as part of developing initial island -wide distribution o points. product development. Farmer's market site acquisition; • improvements assessment of immediate provements for vending area and assessment of design/construction ' . costs of exhibit and display area for local interpretive history information; • • r"P ry ton, prepare grant application for construction of display area and visitor center service marketing plan and collaboration. Develop 3 to 5 year marketing plan and adjust business fiR plan expenses and revenues accordingly; identi fy and prioritize different strategies to be followed by MSPA in its Village Park marketing an d promotion efforts. Include a method of evaluating which type of medium works best for ' what Pahoa Village and Puna have to offer (print, radio, collateral, working directly with travel agents, etc.) Initiate collaborative efforts with local tour company contacts for group stops at Pahoa Village, Year 2 MARKE71 • collateral material / advertisements. a. review and update / reprint 1-page take away fl • • . y yen for bus station and visitor center; collect informational materials about other points • • • ,� f� p of interest on the island as part of visitor information take away material b. pursue marketing plan priorities which might • • P g t be in areas such as cosponsorship of ads far local events including radio P g o time, local dive -garde publ�catlons, and newspaper announcements to include farmers visitor market and visitor center stops c. prepare grant application to fund the development of a drive-guide m P gu map and brochure for Lower Puna and Pahoa, highlighting different points f • . . • g , p , o historical and natural interest for an island wide distribution identified in the previous s ye ars d. coordinate activities with tour companies product development. 26