2000-07-12 Charter Commission Minutes

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Charter Commission - Transcript of Meeting of July 12, 2000Page 31 of 45 them out to more people that way. We could do some radio ads in regard to notifying people that it would be out on the websites. But let me just follow through with the rest of our thinking on this. And I’m not sure of the exact timing; September, October, in relation to the Primary and General Election; all the other election advertising and stuff we were going on. And another part of our initial thrust would be to offer our collective services to speak to community groups and organizations, the Charter Commission. I’ve done a fair amount of that and I’ll be glad to do whatever I can as time permits. But also, to get that out that we’d be happy to come and speak to the different groups. But anyway, if we looked at October as the time frame, in the newspapers we’d be running, and we have to develop an advertising strategy on this, three to four sets of full page ads. So whether we run them three weeks in a row, we’d have to get some advice on that as far as that strategy, but three to four sets of full pages ads. At the same time, we’d run radio advertising and public service announcements to let people know that this stuff is out in the newspaper, pay attention to it. At the same time, we would distribute brochures to key locations and also advertise that on the radio. One input we got from Ross Wilson at Current Events, he was saying one of the most successful distributions tactics he used was through the supermarkets; brochures. HERKES: This was the flyer that they put in the grocery bags for the Eclipse. RAY: Okay, that was the Eclipse. But anyway, so the idea that a month before we do the full page ads. We advertise that in the radio. We get brochures out to key locations. And Sharron mentioned that we’re cleared with Elections to have brochures in all the absentee polling places, so we can have brochures out there. So, that’s basically what we talked about, and dollars wise, as I mentioned: The brochures are, say, $2,000; a set of full page ads runs about $3,000 a set, that’s all of them collectively, so say if you did it four times, that’s $12,000; if you threw in $3,000 or $4,000 of radio and then $500 of mailing, you’re only talking about $18,000 - $19,000 total. So, we’re well within our remaining budget and we will, just so you know, in regard to our remaining budget, we will have some more legal expenses. I don’t think a whole lot, but then we’ll have Sharron’s expenses and then we have our golf weekend at Hualalai. HERKES: Yeah, right. Don’t put that in the newspaper. SANTANGELO: And we’ll get Virginia to arrange it, yeah? RAY: This bid we got, which if we go with this, would require no bid process. It’s through the Corrections Office, right? They would – HIGASHI: Boo. HERKES: Boo. MARTIN: Civil Service. HENRY: You want me to explain? RAY: Okay, wait. HENRY: Bob Gaffney in Finance handles the bid processes for the County and he was the one that file://\\coh01\cohweb\council\charter_commission\minutes\minutes 07-12-00.html7/1/2011