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<br />Chapter Reference 5.5.1 and 5.6 (1) <br />Implement a 3year zero waste education and social marketing program to educate the public and <br />business community about zero waste initiatives and opportunities. - RETAIN, but change 3- <br />year zero waste to ongoing landfill diversion. <br /> <br />Chapter Reference 5.5.1 and 5.6 (2) <br />Hire one fulltime staff member to serve as the zero waste program coordinator. - RETAIN, but <br />reword to appropriate staff. <br /> <br />Chapter Reference 5.5.4 and 5.6 (3) <br />Implement a communitywide social marketing plan. - RETAIN, DEM website and Mayor's <br />page <br /> <br />Chapter 5: Public Education and Information <br />recommendation <br /> <br />Chapter Reference 5.5.2 <br />Develop unified promotional material, including a theme, slogan, and/or logo. - RETAIN as an <br />option <br /> <br />Chapter Reference 5.5.3 <br />Conduct a waste management attitude survey to assess public attitudes about waste management <br />in the County. - MOVE to recommendations. <br /> <br />Chapter Reference 5.5.4 <br />website and increasing participation at community events. - RETAIN as an option <br /> <br />Chapter Reference 5.5.5 and 4.6.R (5) <br />Expand school education programs to incorporate a range of age groups and zero waste concepts. <br />Mandate hauling contractors that service schools to haul recyclables. - RETAIN as an option <br /> <br />Chapter Reference 5.5.6 <br />Expand business education programs to include expanded educational material as well as <br />individual technical assistance for business owners and trade groups. - MOVE to <br />recommendations <br /> <br />Chapter Reference 5.5.7 <br />Develop visitor industry educational and promotional programs and materials. - RETAIN as an <br />option <br /> <br />Chapter Reference 5.5.8 <br />Evaluate effectiveness and continue to refine education programs. Evaluation may include <br />analysis of the public's understanding of various programs, establishing benchmarks for success, <br /> <br /> <br />