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48. In 2,000 characters or less, describe the measurable outcomes you aim to achieve with these
<br />funds.
<br />Building on the success of the 2025 Ka'0 Coffee Festival, which drew approximately 4,000 attendees and delivered
<br />over 600,000 cumulative media impressions, the 2026 festival will scale its marketing efforts to reach broader
<br />audiences across Hawaii, the continental U.S., and Japan. With County support, we aim to: • Increase total
<br />attendance by 20%, targeting 4,800+ visitors through expanded outreach. • Deliver 300,000+ digital impressions via
<br />targeted ads on platforms like Roku, YouTube, and Hawaii News Now, with optimized click -through rates and
<br />completion metrics. • Launch a bilingual (English/Japanese) campaign tailored to Japanese coffee enthusiasts and
<br />cultural tourists, leveraging social media, travel blogs, and partner networks. • Expand radio and TV coverage across
<br />Hawaii Island and Oahu, including 100+ paid and nonprofit spots on KWXX, KAPA, and BIN • Boost social media
<br />engagement by 25% through strategic content and influencer partnerships, building on the 2025 reach of 243,000+
<br />Views and 4,000+ clicks. • Track and report performance metrics, including impressions, reach, engagement, and
<br />geographic distribution, to evaluate ROI and guide future campaigns.
<br />49. For the project you are applying for, do you currently have or expect to have a contract/agreement with
<br />another department of the County of Hawaii during the current fiscal year (July 1, 2025 - June 30, 2026)
<br />related to this same project?
<br />Yes
<br />50. Which department do you currently have or expect to have a contract/agreement with for this
<br />project?
<br />Department of Research and Development— County Agriculture/Impact Grant Program ($12,500 award) supporting
<br />the Ka'0 Coffee Growers Cooperative initiative.
<br />* 51. Briefly describe the deliverables outlined in the contract/agreement for this project.
<br />Under the County Impact Grant administered by the Department of Research and Development, the Big Island
<br />Resource Conservation and Development Council, Inc. (instal sponsor) and the Ka'u Coffee Growers Cooperative are
<br />implementing a $12,500 initiative to elevate the visibility, market access, and economic resilience of KaT coffee
<br />farmers. The project combines a cooperative marketing campaign with the 2026 Ka'u Coffee Festival to promote
<br />regional branding and engagement between farmers and buyers. Deliverables include bilingual outreach, direct -to -
<br />consumer education, and targeted media placements to enhance the profile of KaTi-grown coffee. The festival serves
<br />as a platform for storytelling, sampling, and sharing the Cooperative's message. At the same time, the marketing
<br />campaign extends outreach to buyers, hotels, and boutique roasters in Hawaii, the continental U.S., and Japan.
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