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<br /> O:S: :;:g; 11: J1 FAx 808 885 875 31AUNA L9NI RST. CoYH Res S Dec ~ooJ <br /> I. OVERVIEW OF THE 1997 SENIOR SKINS GAME HELD ON JANUARY ZS AND 26 <br /> A. Site Fee (Cost of the Contract) $800,D00 <br /> - Partners: Mauna Lani Resort Inc. $450,000 <br /> Mauna Lani Bay Hotel <br /> The Orchid at Mauna Lani <br /> State of Hawaii $150,000 <br /> County of Hawaii $150,000 <br /> HVB-Big Island Chapter $25,000 <br /> Big Island Group (BIG) $25,000 <br /> - The 1998 Contract will cost 5850,OOD an increase of $50,000 <br /> B. Soft Costs (Staging / On-Site production) $350,000 <br /> - Partners: Mauna Lani Resort, Inc. <br /> Mauna Lani Bay Hotel <br /> The Orchid at Mauna Lani <br /> - Approximately $43,000 is recovered through the sale of tickets. <br /> C. National Telecast on ABC and Nielsen Ratings <br /> - Saturday 2.5 hours; reached 2.92 million homes in America - 3.0 <br /> rating <br /> - Sunday 2.5 hours; reached 2.92 million homes in America - 3.0 <br /> rating <br /> 5.84 MILLION HOMES IN AMERICA <br /> (estimate) <br /> - In 1997, The Senior Skins Game is forecasted to be in the "Top 2D" of <br /> America's most watched golf events; out of more than 65 events <br /> televised on the four major networks. <br /> II. COST EFFECTIVENESS OF THE COUNTY'S INVESTMENT IN THE 1997 SENIOR <br /> SKINS GAME <br /> A. Site Fee Divided by the Total Number of Homes Reached by National- <br /> Telecast <br /> - Site Fee $800,000 <br /> Divided by Total Homes Reached 5.84 million <br /> Equals $.14 (13.6 cents) <br /> - It cost 14 cents to reach each (viewer's) r,ome in America <br /> - The County of Hawaii subsidized 18.75% of the total site fee or 2.5 <br /> cents-per-home reached in America. <br /> <br />