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<br /> O:f: ,~,a-97 11:01 FA.I' 903 885 6975 11dLM1A L.ArI RST. CoPH Res & Dev 4~~03 <br /> B. Cost of National Adv®rtising on The Senior Skins Game <br /> - $60,000 per 30-second scot or Sz,000 PER SECOND. <br /> - County's investment of 5150,000 could have purchased 1 minute and <br /> 15 seconds of advertising time (cost of producing the ad not included). <br /> - Instead, the County's investment enabled 5 hours of national <br /> exposure for the Island. <br /> C. Return on Investment <br /> - The County achieved a major return on investment on the national <br /> coverage alone. <br /> - Remember, in 1997, the County of Hawaii contributed an estimated <br /> 2.5 cents per home, to reach 5.84 million homes in America. <br /> - International Coverage (television and print media impressions) <br /> significantly compounds the County's return on investment. <br /> III. VALUE-ADDED ELEMENTS OF THE EVENT <br /> A. Hawaii's Climate and Natural Environment <br /> - This telecast is a showcase of mountain views, ocean views, flora, <br /> fauna, wildlife and the island's topographical characteristics. <br /> B. People of the Island of Hawaii <br /> - Eight years of television production and staging experience enables the <br /> employees of Mauna Lani Resort and a group of community volunteers <br /> to meet the challenges of presenting Hawaii to a global audience. <br /> C. World-Class Spokespersons for Hawaii <br /> - Jack Nicklaus, Lee Trevino, Hale Irwin and Raymond Floyd are living <br /> legends in golf and international businessmen who radiate an affinity for <br /> Hawaii. Also, the television comr?ontators, Vin Scully and Mark <br /> Rolfing are knowledgeable and ar~~culate experts of the game and <br /> superb promoters of HaH•aii; as a visitor destination. <br /> <br />