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<br /> 01: ~J: g7 11:92 FAX 808 885 6975 I[AUNA LANI RST. CoPH Res R Deg- ~ 005 <br /> D. National Advertisers of the Telecast <br /> - This collection of national advertisers is impressive and validates this <br /> event as a viable marketing tool. Each of these advertisers is targeting <br /> customers /viewers from market segments that are essential to our <br /> Visitor Industry such as, FITS, Corporate 8 Association l~ieetings, and <br /> Incentives, as well as future Conventions. <br /> Corporate Golf and Sporting Goods <br /> Chrysler Callaway <br /> Paine Webber Spalding <br /> Andersen Consulting Wilson <br /> AT & T Titleist <br /> State Farm <br /> Visa Gold <br /> E. Worldwide Distribution of the 1997 Telecast <br /> - Refer to Exhibit A for a complete listing. <br /> IV. DOMESTIC AND FOREIGN RESORT DESTINA7lONS COMPETING FOR THIS <br /> EVENT. <br /> A. An event of this magnitude is fair game on the open market and a favorite <br /> take-over target by Hawaii's global competition. Destinations such as: <br /> Orlando, Florida; Las Vegas, Nevada; Los Cabos, Mexico; Jamaica; and the <br /> Dominican Republic (to name a few) are anxious to secure this event and <br /> capable of immediately financing multi-year television contracts. <br /> V. SUMMARY <br /> The Senior Skin Game is: <br /> * Acost-effective marketing tool to promote the Island of Hawaii as a visitor <br /> destination. <br /> A challenge and teaming opportunity for the Resort's employees and <br /> community volunteers who play vital roles in presenting Hawaii to the <br /> world, on television. <br /> * Apublic-private partnership that is working efficiently. <br /> * A wise 'vestment of "public dollars" that result in an -•~erall economic <br /> impact ..f <br /> $14,473,S~fi? SO <br /> (Refer to E<hibit B) <br /> Thank you for your time and consideration on this matter. <br /> <br />