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KONA COUNCIL <br />Harry Kim M E M B 7.,.-t ., ►, <br />Mayor <br />2Zim .2 P�21 <br />COUNTY Or HAWAII <br />C�Ounfij of �aivait <br />Lincoln S.T. Ashida <br />Corporation Counsel <br />Gerald Takase <br />Assistant Corporation Counsel <br />THE CORPORATION COUNSEL <br />101 Aupuni Street, Suite 325 • Hilo, Hawaii 96720-4262 • (808) 961-8251 • FAX (808) 961-8622 <br />MEMORANDUM <br />TO: Council Member Curtis Tyler <br />Hawaii County Council <br />FROM: Patricia K. O'Toole <br />Deputy Corporation Counsel <br />DATE: June 27, 2001 <br />RE: Proposed Revisions to Sign Code <br />As requested, we reviewed the draft of revisions to the Sign Code. By way of background, the <br />draft was reviewed with some basic constitutional issues in mind. The Code deals mainly with <br />commercial speech which in general is afforded less protection than other kinds of speech, but, <br />nonetheless, is accorded a measure of constitutional protection. As is often the case, if questions <br />arise, the findings which indicate the need for the regulation and the goals to be accomplished by <br />the regulation are extremely important. The findings here appear comprehensive but we might <br />want to give it some thought and supplement them in some areas of concern. <br />As further general guidance, we can consider the tests set forth in Central Hudson Gas & <br />Electric Corp. vs. Public Services Commission of New York, 447 U.S. 557, 100 S Ct. 2343, 65 L <br />Ed 2d 341 (1980). The case expresses the principle that the constitutional protection available to <br />commercial expression turns on the nature of the expression and of the governmental interest <br />secured by its regulation. A test is set forth in commercial speech issues. First is the expression <br />protected by the First Amendment. Secondly is the asserted government interest substantiated. <br />If the answers are yes, the question is asked whether the regulation directly advances the <br />governmental interest asserted and whether the regulation is more extensive than is necessary to <br />secure that interest. In other words, is there a compelling state interest and is this the least <br />intrusive method of reaching that goal? <br />There is also a Hawaii Supreme Court case which recognizes that commercial speech is protected <br />by the U.S. and Hawaii State constitutions although it is accorded lesser protection than other <br />forms of speech and the protection afforded commercial speech depends upon the nature of the <br />expression and of the governmental interest secured by its regulation. State of Hawaii vs. Bloss, <br />64 Haw. 148, 637 P.2d 1117 (1981), reconsideration denied 1125/82, as amended 2/8/82. <br />