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Rationale: reflects expansion of small business beyond the defined `core' which has <br /> occurred along Alii Drive during the past thirty years (i.e., Waterfront Row, Cocomrt <br /> Grove, Huggo's on the Rocks), eliminates inequitable restrictions/limitations between <br /> similar businesses within special district, and takes into account the probably future <br /> business expansion in the district and/or changes which may occur in the zoning code <br /> boundaries of the Kailua Village llesign District. <br /> B) Proposed amendment -delete Secl:ion 3-61 (4) restricting content of signage within KVDD to <br /> name of business only: <br /> 1) - l <br /> advertising. <br /> Rationale: eliminates restricting sign content to `name of business' only within Kailua <br /> Village Design District. Restricting a business from using signs to promote or advertise <br /> their product (generally defined as anything produced by natural or human effort) is not <br /> reasonable. <br /> C) Proposed amendment - revise Section 3-60 (a) to improve format consistency with related <br /> code in Article 1 and improve business frontage signage allowance to provide for basic visih~ility: <br /> 1) Section 3-60 (a) The total number of signs per business shall not exceed two signs <br /> per business front each of a different type nor one sign ner additional adjacent side <br /> or rear of a building associated with the business (excluding directorv signs). +Srrly <br /> Rationale: re-formats Article 2 consistent with Article 1 section relating to number of <br /> signs (Section 3-6 (b)(1) The total number of signs per lot or business shall not exceed <br /> two per adjacent street); eliminates potential conflicting interpretations of `one sign per <br /> street per building frontage' or `one sign per business'; <br /> Increases front signage to allow visibility from multi-direction approaches (e.g., a wall sign <br /> with direct approach visibility plus atwo-sided projecting sign with side approach <br /> visibility) and equivalent number of front signs as all other businesses. <br /> <br /> D) Proposed amendment - revise Section 3-58 (a)(1)(A) and (B) pertaining to ground signs and <br /> aggregate of all signage: <br /> 1) Section 3-58 (a)(1)(A) If lot frontage is up to 30 lineal feet, a ground sign may not <br /> exceed twelve square feet for a.ny building or portion of a building under separate <br /> management or control, , ' <br /> Page -5- 07/11/04 <br /> <br />