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2) Section 3-58 (a)(1)(B) If lnt frontage is greater than 301ineal feet, a ground sign. may <br /> not exceed twenty-two square feet for any building or portion of a building under separate <br /> management or control, <br /> Rationale: eliminates mis-interpretation that the aggregate of all signage (e.g., aggregate <br /> of all businesses located on building frontage, aggregate of all types of signs) on a building <br /> frontage is limited to twelve square feet regazdless of the number of businesses located <br /> within that building front. To improve user readability and application, any limitations to <br /> the aggregate of `all' signage on a building frontage should be specified Section 3-6. Type, <br /> number and size of sizes permissible. <br /> II[, IMPROVE READA$ILITY OF WALL SIGN CODE; CLARIFY AND EXPAND <br /> DIRECTORY SIGN CODE <br /> A) Proposed amendment -add definition for adjacent wall to Section 3-3 and revise Sections 3-11 <br /> <br /> (5)(A), 3-58 (4)(A) and (B), and 3-5$ (4)(C) referring to wall signs: <br /> 1) Section 3-3 `Adjacent wall' is the segment of an exterior wall of a huildingrn <br /> which the interior area directly bordered by the wall is occnnied by a bnsines ~ or co- <br /> located businesses. <br /> Rationale: adding a definition for `adjacent wall' and using the term within the code will <br /> clarify the specific area of an exterior wall to be assigned to individual businesses located <br /> within amulti-business complex. <br /> 2) Section 3-11 (5) Wall Sign. (A) One wall sign, which relates to business conducted on <br /> the premises, per side^orrem• adjacent wall of a building actually occupied 6y the <br /> business. Each sidr, m•-itiar wall sign shall neither exceed fifteen percent of the total <br /> exposed area of the adiacent wall, on which the sign is <br /> displayed, nor exceed one hundred and fifty square feet, whichever is less. zt-sigmmrrttrc <br /> ea-of <br /> 3) Section 3-58 (4) Wall Sign, (A) If lot frontage is up to 30 lineal feet, a wall sign shall <br /> neither exceed fifteen percent of the total exposed area of the adjacent wall of a buiiding <br /> actually occupied by the business on which the sign is <br /> displayed, nor exceed twelve squaze feet, whichever is less. <br /> Page -6- 07/11/04 <br /> <br />