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4) Section 3-5H (4) Wall Sign. (B) If the lot frontage is greater than 301ineal feet, .a wall <br /> sign shall neither exceed fifteen percent of the total exposed azea of the adjacent wall of <br /> the building actually occupied by the business for which the sign is displayed, nor er:ceed <br /> twenty-two square feet, whichever is less. <br /> -two <br /> Rationale: incorporating `adjacent wall' within Sections 3-11 (5)(A) and 3-58 (4)(A) and <br /> (B) assigns wall signage to business located within the interior of the adjacent wall rmd <br /> excludes potential for conflicts in determining which business is allocated which portion of <br /> the 15% of the exterior wall of amulti-business complex. <br /> Deleting the sections referring to `A sign...by the business (sic).', in addition to, <br /> incorporating additional code for directory signs (following proposed amendments), <br /> including, 1) expand directory sign definition to include wall or ground types, and 21 <br /> include specific sections for allowable Directory Signs, will more clearly provide for <br /> commercial directory signs. <br /> 5) Section 3-58 (4)(C) In the ]Cailua Industrial Subdivision, the maximum wall sign area <br /> shall not exceed seventy-five square feet,_nor exceed fifteen percent of the total exposed <br /> area of the adjacent wall associated with the business on which the sign is displayed, <br /> whichever is less. <br /> Rationale: clarifies l5% wall area limitation for wall signs within Kailua Industrial <br /> Subdivision. <br /> <br /> B) Proposed amendments -revise Article 1, Sections 3-11 (a) and Article 2, 3-58 to add directory <br /> sign specification; and revise Article 1, Section 3-6 (b)(3) relating to ground signs <br /> 1) Add Section 3-11 (a) (7) pertaining to commercial directory signs: <br /> (7j Directory Sign. <br /> (A One ground or wall directory sign relating to two or more businesses <br /> conducted nn the premises, per street and pedestrian way as follows• <br /> (i) If lot frontage is up to 100 lineal feet, <br /> (Il a ground directory sign may not exceed sixteen square feet <br /> and not exceed eight feet in elevation from the ground <br /> (Z) a wall directory sign may not exceed sixteen square feet or <br /> fifteen percent of the total exposed area of the frontage wall. <br /> whichever is less: <br /> Page -7- 07/11/04 <br /> <br />