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Village way of life as described in the Master Plan for Kailua-Kona. It shall be a planned feature, <br /> reflecting the architectural scale, desi~m, and color of the building or structure. <br /> (2) Size and Number: The overall size and number of sitms shall minimally dominate the property or <br /> the building which it identifies. <br /> (3) Shape: The shape of the sign shall seek to aesthetically and functionally emphasize the message <br /> and not compete with the architecture of the building. <br /> (4) Lettering: Subtleness, proportion, and design shall be emphasized in sign copy and lettering. <br /> (5) Illumination: When an illuminated sign is used, the light intensity, color illumination, and the <br /> careful screening of the light source shall be considered <br /> (6) Landscaping: A freestanding silnt should offer an opportunity for landscaping treatment at its base. <br /> (7) Material: The use of any material which is compatible to the village atmosphere of Kailua shall he <br /> encouraged. Material includes, but is not limited to, wood, stone, canvas, rope, brushed or textured <br /> metal, or glass. <br /> (R) Color: The use of any natural or earthtone color that is not gaudy or clashing shall be encouraged. <br /> <br /> Section 3-55. Action on permit application. <br /> <br /> (a) The director shall consider the design commission's recommendation(s) when processing a sign perntit <br /> application. <br /> <br /> (h) If the director, after considering the design commission's reconunendation(s), finds that the proposed <br /> sign is in compliance with this article and chapter and any other applicable county, state or federal law or <br /> regulation, a sign permit shall be issued by the department. <br /> Section 3-56. Variances. <br /> A variance may be granted in accordance with Division 6 of this Chapter. <br /> Section 3-57. Design commission review of variances. <br /> Prior to final decision-making on a variance application, the director shall transmit a copy of the variance <br /> application through the County planning director to the design commission for its review and recommendation. <br /> Division 2. Permissible Signs. <br /> Section 3-58. Sign area/size and lettering size. <br /> (a) Unless otherwise provided, the maximum permitted surface area/size of any sign oriented to any public <br /> street, park, other public place or pedestrian way shall be: <br /> (I) Directory Sign. <br /> (A) If the lot frontage is up to thirty (30) lineal feet, a directory sign may not exceed twelve (12) <br /> square feet, except that no wall directory sign may exceed the lesser of twelve (12) square <br /> feet or fifteen percent of the wall area on which it is located. <br /> -26- <br /> <br />