COM 0042.080 2002-2004 - Laserfiche WebLink

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FROM COUNTRY SRMURRI COFFEE CO. PHONE N0. 6063220656 NOU. 06 2004 04:14PM P3 PROPOSED AMENDMENT Section 3-58 Sign Area. (b) In any cast, the total area allowed shall not exceed twelve square feet forgt~no~t fronting a public street or vehicular access orinrmry~sigrlo~~d-OVidmrthc I£aii RATIONALE This restriction conflicts with the Master plan for Kailas-Kona, is ex~sssve for the pugwse: of the sign code, and is unfair to newer and smaller businesses. One the three stated goals of the Master Plan is to maintain the continued mle of Kailas Vill,~ge as a tourist destination and retailing focus of Kona (Suction 2. I.1). The Council has heard anecdotal testimony from multiple Kailas Village merchants that small changes in sigtaage hts resulted in up to a 30% change in business activity. Decrcacing the maximmn allowable aiz. of some signs by almost half (22 to 12 aq. ft) will reduce potential visibility for maw businesse3 which will negatively impact business activity. Tlti4 is in opposition to the stated goal of the Master Plan to promote Kailas V illage as a retailing focus of Kona. The Master Plan recommends sin guidelines up to 22 sq. ft. based on the size of the business; frontage, the above restriction does not aIlow adjustments bctween 12 to 22 sq. R. for larger business frontages. The Master Plan recommends that sign needs be `determined primarily' l,y criteria including the building's architxttue, however, the above restriction would not allow adjustments between 12 to 22 sq. ft. and would probably result in sign designs incon;~rtrent with larger business frontages. The sign code proposes to regulate signs for the purpose of protecting the public health,. safety, and morals and to promote public welfare and convenience; encourage and promote the visitor industry; and foster sighfliness and physical good order (Section 3-1(a)(1)). If the above restriction was necessary to protect the public health, safety, and morals or foster sightliness tmd physical good order, then all signs island-wide should be restricted to 12 sq. R It is more probable that this restriction will result in decreasing public welfare and convenience through decreasing business activity and revenues, a result in opposition of the purposes of the sign cede. This restriction is excessive for the purposes of the sign code. This restriction is unfair to newer businesses and brsinesses without existing permitG;d signs because it is substantially out-of--line with the existing signs in the district, For example, many of the malls along Alii Drive currently have multiple directory signs, all of which are si~tificantEy larger than 12 sq. ft and some larger than the 22 sq. R proposed limit. Consider the the Korta Seaside Mall with thirteen business suites (multiple registered businesses within some suites) and curreuRly does not have a directory sign. If the mall was limited to a 12 sq. ft. directory sign, each business suite would be limited to a space no Beater than 5" high by 24" wide in which to identify their businesses. Then consider that many of the malls along Alii Drive have more than thirteen businesses suites. This restriction is overly~xcessive and utrfair to newer bus inea5es ur business properties without existing directory signs.