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r • A Day on the Links with BIVB: Given the economy of the times, HIVB choose to organize an informal golf day for 27 decision - making partners including airline executives, key Far East wholesalers and meeting and incentive planners. The event was timed to coincide with PRIME and was held on September 12, 2009 in partnership with the Waikoloa Resort Kings' Course. An indication of the tremendous networking opportunity and value this event brings to the Hawaii Island tourism industry is the in -kind contributions totaling $9,557 by our tourism partners: Waikoloa Beach Resort, Aston Shores at Waikoloa and Mauna Lani Resort Golf, Hilton Waikoloa Village and Classic Resorts. CMI Programs • Advertising: HIVB's strategy with regard to CMI advertising was to concentrate our budget by employing one "national" publication exclusively, with supplementation in one "regionally- focused editorial" publication. Thus, ads were placed in two high profile CMI trade magazines to keep Hawaii Island in the minds of decision makers and to drive business to our web site. - Successful Meetings Magazine - 4- color, 1/2 tabloid page ad ran in the September 2009 issue, circulation - 70,050. This placement included an added - value component of a list of 5000 subscribers which enabled HIVB to mail CMI literature to these targeted industry professionals. - Meetings West - June 09 - 4 color, 1/2 tabloid page ad ran in July and October, 2009 with 31,022 circulation for each run. The October placement carried an added -value component of an email blast to 3000 geo- targeted subscribers. - HIVB continued its CMI advertising strategy in November and December, 2009 concentrating our budget on "one "national" publication, Successful Meetings, with supplementation in one "regionally- focused editorial" publication, Meetings West. The print ad buys included online and other added -value components. - December '09 Print: Successful Meetings - 1 /z page, 4 -color ad in HVCB Meeting Planners insert; 80,000 circulation Online; Successful Meetings - 12/2 Et 12/16 - 300x250 Banner Ad, 43,000 circulation each - "Face -to- face" opportunities allow us to talk about and educate planners on what our island has to offer. HIVB took advantage of an attractive "added- value" offer from Successful Meetings that was in keeping with this strategy. The offer included a full -page 4 -color ad on the back cover of the April 2010 Big Island Co -op supplement, complimentary attendance presentation opportunity at Successful Meetings University Hawaii Event in May, participation in the Hawaii Marketplace FAM including airfare to the Big Island for meeting planners, 1200 overruns of the supplement for promotional use and an email blast to their data base of 100,000 customers. • CMI Outreach: Begun in June, 2008, HIVB continued its Outreach program with the objectives of connecting with our customers, emphasizing the strength of our island and unity of our stakeholders. 5